The financial tsunami has floated a ship--a magic weapon in internet marketing (III.)

The Magic Weapon of network marketing

The six characteristics of today's network, for enterprise marketing, are full of temptations and challenges. How to use the six characteristics of effective network marketing, playing a low-cost, high effectiveness of the campaign? The intervention mode is a first problem to be solved.

Integration platform, for network marketing, even for marketing, is the most effective way. Network platform, can be broadly divided into: portals, forums, blogs, podcasts, games, videos, SNS, instant Messaging, mailboxes and so on. Of course, network marketing can be carried out on each independent platform, but many arms combat, it is more suitable for professional network marketing requirements. In view of the current common network integration methods of operation, the collation and summary of the following three important.

One: Word-of-mouth. Forum + Blog.

Word-of-mouth Marketing. Through http://www.aliyun.com/zixun/aggregation/7518.html "> Word of mouth between people, to achieve the most credibility, the most affinity of the spread, is the most want of the effect of enterprises." This communication is best for forums and blogs. Forum is the sound of noise, through the skills of the smooth-silent information disclosure, so that the forum on all sentient beings to pay attention to the event. and the blog, as a separate voice, in the event of the spread of the process, play a key point of the role, to catalyze the forum for the event of concern, or the recognition of things. The forum is a bomb that is about to explode, and a blog can be said to be an orderly fuse. Together, the Big bang is essential.

Two: Implant. Games, videos, SNS.

Implant marketing. If Word-of-mouth marketing is to create an atmosphere of acceptance, then implant marketing is a skill to deliver corporate information in an accepted atmosphere. Games, SNS, video, these are very suitable for the implantation of the marketing platform. They not only have a recognized environment, but also have the conditions of implantation.

Three: Virus. IM, Mailbox.

Viral marketing. This is relatively early on the use of network marketing techniques. For involuntary compulsory transmission, to achieve a maximum effect, with the number of overriding. This mode of operation can be said to be an exploratory way, the development of today, viral marketing has been to the voluntary spread closer. Through instant messaging and email and other tools, especially instant messaging tools, allowing netizens to help spread themselves. Easily reach the user community.