The financial tsunami has floated a ship--network Marketing this head mandare (ii)

The characteristics of network marketing

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; To conduct network marketing, first of all, to understand some of the characteristics of the network, and the network is not immutable, different times of the network has different characteristics, which is the attraction of network marketing.

One: The time is fast, the space is big.

Fast propagation time, large coverage area, this is the basic characteristics of the network. In 2007, this characteristic, the performance is more outstanding, the big earthquake, the network first time release, the Olympic Games first time broadcast, all let this transmission time fast, the coverage area big characteristic has obtained the full play.

Two: interactivity. Instant reaction.

The propagation time is in the communication source, but in the acceptance level, interactivity is a big feature of today's network. In the WEB1.0 era, the network is more as a way to obtain information other than the traditional media in the WEB2.0 era, pure access to data has not met the needs of netizens. The expression of views to become a strong will of netizens, the forum again flourishing, the portal site comment function of the enhancement, all show this function in the current network era mainstream position. Network Marketing without the interactive participation of netizens is a failure.

Third: wide spread channels.

The traditional way of transmission is generally only one, single point of transmission, so that a single cost-benefit reduction, increase costs but not necessarily good results, and one of the characteristics of the network is the spread of many points. Reprint, comment and other ordinary means, can let the information source present many attunement, the multi point spreads has produced the snowball effect, causes the dissemination to form an atmosphere quickly, arrives each user group.

Four: Form diversity.

Portals, forums, blogs, podcasts, videos, Sns,im and so on are the gospel that the network technology brings to us, and it is these technologies that make the network communication have the form of diversification. The result of diversification can make the spread more stereoscopic. More easily attract the attention of netizens.

V: variability.

Variability refers to the change of information in the process of network propagation. This is a more fully WEB2.0 feature. In the 1.0 era, information is still a one-way transmission, in the process of transmission, the interference factors are very small, information can be effectively spread as the original. But in the 2.0 era, the full interactive participation of netizens, communication sources, such as the spread of a variety of factors, so that in the process of communication to produce a number of uncontrollable elements, the dissemination of information interference, there is the possibility of information distortion, therefore, for network marketing, the control of variability is to reflect its professionalism is an indicator.

Six: the transfer direction from the face to the point to the surface.

Traditional channels of communication have decided that communication can only be face-to-face, or point to point, the transformation between the face and point is a high cost of things. But the internet has easily solved the problem. The so-called precise delivery, is the point to point description, but point to point, just completed the precise delivery of basic skills, from point to face, is the biggest role of network marketing. From a small circle inside things, change to a social concern, this is the network marketing Low-cost, high effect of the embodiment. The above five characteristics of the network can be effective and rapid completion of the task.