The fire is dead. Phenomenon Class Products

A user can not all know all the brands, in the face of the problem will be able to send screenshots to the social network for help, micro-trust friend Circle is so crazy to brush the screen.

Crazy guess map and Baidu Magic Map, two with the application of the graph, these days to the micro-letter circle of friends brush burst.

Let's talk about crazy guesses.

Crazy guess is a puzzle figure puzzle light game, similar to your painting I guess, will be a popular social products and well-known brands, characters, sports abstract painting, users can be prompted according to the word game, currently has more than 300 off.

Play: The system will give a card and a batch of text, the player needs to see the figure to guess the answer, the answer is the following pile of words, guessed the can enter the next pass.

Crazy guess Baidu Index

A user can not all know all the brands, in the face of the problem will be able to send screenshots to the social network for help, micro-trust friend Circle is so crazy to brush the screen.

Crazy guess the picture is crazy, but more crazy is, this goods is a cottage species.

The archetypal Icomania of crazy guessing graphs

Ancestor is an English guessing graph game "Icomania".

I downloaded the experience of these two apps, I will never play so retarded killtime game, and also very disgusted with the circle of friends so brush screen.

The final conclusion is that, whether the interface design, game play, or sharing mechanism, and Icomania exactly the same, Icomania share to Facebook, crazy guess to share the micro-trust friends Circle, can be regarded as a high imitation shanzhai goods.

The data provided by the development team show that starting from May 29, new game users began to grow fast, June 7, the number of new users reached 300,000, the current daily active users more than 500,000.

Development Team 4 people, starting from April 1 to May 13 into the application store, the time spent less than 50 days, the total cost of the game does not exceed 100,000.

See such a product, and so hot, in the end should be laughing, or crying.

People remember when you painted me guess. Last year's burst of a puzzle game, in the brink of bankruptcy, the development team out of the game, and then Zynga to buy 180 million of dollars, but it is a tragedy that Zynga has just announced that the team clicked, you draw I guess fall in the room.

The mobile internet gives the product a chance to explode overnight, but it's also a fire that dies, even if you're a phenomenon-level application.

However, since it is a rule, the wind came, pigs can fly, fly up to see what you can catch, perhaps crazy guess the team will be immediately Tencent acquisition or investment, perhaps already have VC interview.

When the fire is over, seize the opportunity. Look at the crazy guess what the team is going to get.

Baidu Magic Figure recently to "PK Big coffee" feature popular

We look at another application of the same brush screen, Baidu Magic map.

First of all congratulations Baidu, Baidu finally in mobile Internet has a burst of red application, later you can not say Baidu in mobile internet is not good.

Baidu Magic Map is a handheld beauty map tools, micro-bo, micro-letter explosion Red, the number of consecutive days in the top Apple App Store free list first, micro-letter Friends Circle is almost all kinds of photos pk Big coffee photos long time to brush screen.

Baidu Magic Map formerly known as Magic Figure Wizard, the end of 2011 by Baidu from the Innovation Factory acquisition, Magic Figure Wizard products, technology and team resources all integrated into Baidu, the current user nearly 80 million.

Baidu Magic Chart Baidu index

But surprisingly, Baidu Index can not see this is a 80 million users should be the performance.

Obscurity, the recent sudden thunder of immeasurable, mainly based on the introduction of a "PK Big coffee" feature, users can use their own photos, magic map processing to come up with a picture of the most similar to the user, users can share to social networks, from the utility to upgrade to fun and useful practical "play" tool, Caught the user's vanity, a time red network.

Then a netizen worried about Baidu Magic map will collect users face photo album and lead to privacy leaks. Baidu Magic Chart then issued a statement said that the user photos in the comparison will be immediately deleted, will not collect user face data.

The person is red is many, the negative also spreads.

Baidu Magic Figure Red Reason analysis:

1, PK large coffee function to meet the average user and stars contrast vanity, to meet the yy sense. Black fungus, poor cock silk suddenly and Bai Fumi, Gaofu have 80% similarity, red fruit of the reverse attack Ah, let users have a show off psychology, so happy to share.

2, micro-trust friends Circle of the hot objectively contributed to the outbreak of the Magic map.

But I think it's a triumph of social viral marketing. Whether the magic chart will attract netizens to use its beauty map function because of the PK function, is a test for its products and experience. After all, PK is more like a social communication.

The role of brand marketing is greater than product function.

Are the light applications on the mobile Internet, all use the micro-trust friends Circle, can be called a phenomenon-level application.

My personal judgment, as the game application of the crazy guess the Thunder will soon pass, the typical fire to die. As a tool application of Baidu Magic map should catch a lot of users, but ultimately determine the user left the core or product.

Author: Chen (micro-credit public number bianews8), Orange Crystal Hotel group marketing, sales director.