The fire of marketing has been burning a prairie

No matter what more will be tired of it, such as "Chicken Soup of the Soul", I believe some friends and I have similar feelings, to "chicken soup" from the broadcasting era, to the age of SMS, to the QQ mass era of blindness, and finally to the friend Circle Brush Screen rejected. More and more people began to spit out the circle of friends all over the soul of chicken soup, to seek praise, the phenomenon of purchasing (hereinafter collectively referred to as Chicken soup), which is the biggest momentum is easy to believe and Mo Collective wash micro-letter Friends Circle:

　　in May 26 , Easy to believe in Hangzhou, "the City newspaper" played 5 full-page ads, the irony of micro-letter friends in the soul of chicken soup success, to seek praise, health treasure, purchasing and rumors and other issues, publicity to join the "only add good friends" of the letter circle of friends. And Mo also in the "Legal evening" on the ads, advertising language also hit the key to micro-letter: "To friends, not soul chicken soup." Micro-trust Friends Circle Heart Chicken Soup-style transition marketing Let competitors seize the handle, even in the face of more than 600 million users of micro-letter giants, easy letter, Mo Mo (easy about 80 million, about 100 million) also in the fight to seize the opportunity to momentum, "pull" users.

After QQ space, Sina Weibo, micro-ring also began to be occupied by various chicken soup. What is the power of "chicken Soup for the Soul"? I have to say that a large number of chicken soup followers have done this, why are they obsessed and willing to forward chicken soup? The problem is rather complicated, considering the psychological needs of people, the current state of life, the impact of social networking on human interaction and cultural factors The main thing to say today is: What would make chicken soup with so many people? What's the logic behind this?

In a speech at the TCL station of the Chinese entrepreneur Club November 8 last year, he talked about the opportunities and the development of micro-letters for three consecutive hours. At the end of his speech, he said such a passage, the formation of the chicken soup industry chain:

"So this time is not to say that we can do a attitude, in fact, there are details, because it is open to the specific layer, one to 10 in the end is 2.5 or 3.5, or 5, or different play, so we are still groping." My train of thought or hope to guide them, first, not too messy, because some people are to get hands after the mess, his first goal is the fans, you came to pass those things are all professional operators, you are very touched by the operation of things are people, why he wrote to let you go, he knows how to impress you, talk about the family, Talk about education, the recent mood is bad, someone will write specifically, what is the most touching you, 20 people you go to separate think, write 20 a day, then we screened which is the best, the result put this out, there will be companies to operate, behind the so-called marketing companies, marketing experts, the last number of fans can sell, This thing is only money, it should have these industries, so you are a little careless will fall into this trap, the last normal user is useless, the money has been spent, in fact, behind is a few gangs, we are afraid of this, a grasp of death, so sometimes pinch in the hand is not to say we are not open, is open after the chaos, outside the lawless, There used to be brush activities, then stopped, really you have a policy, they are faster than all of our internal departments, rushed out overnight. So this time is our stones, now to declare open I am not ready, I think the open words we all put this thing messed up, because the people said to open the time, done, did not think there are tens of thousands of companies like you to mention the same requirements I do? If it's only for you, Or the first two or three, in fact, is also unfair to others, so we sometimes have to look in the long run. We have a dilemma, one is the internal people sometimes shouldn't he do he rob, we have to properly solve; the second is open out, there may be unfair, this is very difficult, but I feel slowly groping, step by step to do. ”

Marketing company Stew "Soul chicken Soup" all-pervasive, pony Brother is also quite helpless, open platform means to create more social value links, but for the open control, he also felt nerve-racking. Tencent has also "over million" friend's micro-letter account and some of the excessive marketing account of the micro-letter public number of the ban, but it is only a short period of time of the pure. The game may continue for some time.

Since the word "Weibo marketing" came out, social marketing has been the focus of discussion. The development of the Internet makes all kinds of marketing become possible, mail marketing, QQ Group marketing, point praise Marketing, blog marketing, Community marketing ... Of course, the most fire is last year's micro-credit marketing. Countless people to "embrace the Internet" posture joined the ranks of the fire was a mess "micro-marketing" burned his head. Fewer than thousands, tens of thousands, hundreds of thousands of of training fees so rightfully flowed into the pockets of "marketing gurus". Seemingly training effect is also "really good", a private circle of friends into a marketing platform, but also let us back to the era of micro-bo feeling, we can not say that they did not learn anything. If someone in your circle of friends brushes the chicken soup of the soul every day, and the activities of the celebration, most of these things come from the hands of these people.

In the information glut and the intense market competition environment, to obtain more user's attention also becomes not so easy, from the simple direct plane advertisement to the chicken soup type virus marketing, the logic behind is to obtain more attention degree thereby enhances the product sale conversion rate.

We are accustomed to living in a place full of marketing advertising environment, the development of social networks did not let each other's feelings are sublimated, but because of the spread of indifference to each other. Finally there is a clean and pure place to chat with friends, suddenly out of the ads really very sad mood. Yesterday friend Circle a brother sent such a phrase: "Many years did not contact the friend suddenly add micro-letter, this thought will have a lot of regrets, the result is a word:" Dude, help me to order a praise! Just to win a zongzi, what's wrong with the world? Another friend is distressed her parents to send her a variety of "life philosophy", "Life must experience", in addition to embarrassed is embarrassing ...

Marketing of the fire, has been a Liaoyuan , the original flavor of the soul of chicken soup boiled flavor, viral transmission has let micro bo fall, see how the Micro-letter next.