The first and second layers of corporate development!

Just came to Orient home Electronic commerce company General Manager, my boss gave me several red children DM, let me study their selection (in the Donews 5G vernacular meeting, good music to buy Li Shubin also stressed the importance of the choice for the enterprise development), which let me somewhat touched, after all, red children in my opinion, Seems to be in when, wheat net, outstanding, Jing Dong, taobao these big guy, appear always short so a section.

This time, the Mai Lin listed as a hot topic in the electricity business, as a representative of the traditional enterprise into E-commerce, I was fortunate enough to be invited to the 5G vernacular Guo Hongjing with the West Street network, Liao Bin, Donews Li Shubin, the new seven-day electrical network Zuoyingjie participate in the discussion of this landmark event.

On this incident, my opinion on Sina Weibo: Http://t.sina.com.cn/zhuangshuai has published, that is, the Mai Lin's listing for China's e-commerce positive significance is not really big, after all, it is an established DM company.

Through this 5G vernacular meeting, also had the honor to meet the Beijing electronic commerce Circle More friends, here includes a friend of red child. So I am very direct to ask: "Beijing east to engage in open platform, Mai Lin listed, you do not what movement?" ”

In fact, I've asked a lot of xdjm who are still running low on the business, the answer seems to be very close, as the day West Street Network (formerly the CEO of the search net) said Guo Hongjing, he believes that the biggest risk of operating the business operators or goods, 10 million of sales need 30 million of inventory support, If 10% of the inventory is not sold in one months, you can count my losses. Like I do a promotion today, sell a hat 29 yuan, certainly is below the cost, but because I want to sell as soon as possible to enter the winter clothing goods, so must first shipments, even if it is a loss.

The friend of the red Boy gave me a reply is another perspective of this problem: User analysis, through the analysis of user needs to do a good job of selection, to achieve the balance between the selection and inventory. Red Children's category expansion is based on, not blindness and competitive, to adhere to the quality of the commodity itself and inventory optimization.

In her view: Red Children's website, each category is equal, the brand of business between the different brands will not exist between the differences, so that a brand of sales is the real value of the brand merchandise.

We talked again to the open platform of Jingdong: Beijing-East open platform now a lot of negative information ah, I said I know the reason, because it is the formulation of a number of policy issues, but I believe that Jingdong should be some adjustments. Why don't you red kids open a

Under？

Open and not open, I think the mentality is the most important. The first thing to do is to balance the interests of all parties to find this balance, but also to ensure that the platform of various types of suppliers on the quality of goods. Otherwise, the technology is open, the mentality can not be open, such an open platform is actually not helpful to the user is more irresponsible.

And for the listing in our view, the purpose of listing is to better serve the users. Macaulay after the listing of some people said that the red child pity, was ahead of them, can be listed is not the goal, right? It is only a part of the company's development process experience. The ability of an enterprise to operate continuously is more important. Recently, red children will have some new movements out, under the guidance of these actions, red children will usher in a new round of growth, we have this confidence.

In short, I personally feel that the business market will certainly have a new round of the brutal competition of the fittest. The red child's friend finally said.

These arguments remind me of a fable: one landlord saw another landlord building a three-storey building that was beautiful, especially the third floor. So he said to the long-term workers, I also want to build a building like this, but I do not want the following two floors, I just want the third floor! Because the third floor is the most beautiful ...

Speaking of which, do you think that a lot of the Business-to-consumer Mall is the third tier? Tonight (November 7) to get a very unpleasant news: Shenzhen, the famous Rice Mall (IDG Investment) announced the dissolution of the website can not be accessed. When the beautiful third floor falls, even the powder cannot gather. Stop the server, only need to click the mouse, and then the big one can no longer access to the.

What are the first and second floors? This is what I've been thinking about in this business. Before entering E-commerce, I have been in Wal-Mart, in the time, did not feel the first layer and the second layer of the important and beautiful, because we can see is only high above the third level of elegance.

After entering the enterprise, I realized the first layer: supply chain! As the cornerstone of the importance of how many people understand ERP, in the ownership of hundreds of individuals began to pay attention to the internal management of the information, Process establishment and standardization of implementation, these are the first layer. What we can see is that many of the providers do not have this first layer, or the first layer does not mention the most important position; What is the supply chain? Simply put, how competitive is your product? is price competitiveness or brand competitiveness? What's the turnover rate of your goods? How long can you sell the goods you bought in? And so a series of goods, procurement-related and can be through the information efficient, accurate operation of content.

The second tier is customer service, which says customer service one is online service, second is distribution service, third is after-sale service. How much time is online response, what is the response content? Do you have a customer service manual? Is there a customer service response specification? Is there a standard? Do you know your users? Do you study their psychology of shopping? Did you do what they wanted, or did you just do what you wanted? Did you like it? These are the second tier, you need to constantly test and build this layer.

What I see and hear is more beautiful. The third layer: the external media coverage, the scale of the financing, how the UE how beautiful, how to optimize the interface, manufacturing concepts, keep saying that they will be listed ... It takes a lot of time and effort to do this because it can bring applause and fame. But bustling after, but is the ground cries, corpses!