Millet Comics Content construction knowledge Patent
according to Lei Feng Net November 5 reported that Millet recently with the Japanese Content product agent production company and Hong Kong Dragon Entertainment to reach a cooperation, the two will be for the Millet smartphone to provide Japanese comic works.
no accident, in accordance with the current progress of cooperation, the earliest early next year, Millet mobile phone will be the first comic reading software, Millet will be in Chuang River Group and Hong Kong de two to provide animation finished products, to provide users with their own copyright comic content. This move, is millet in the network news veteran Chen High-profile joined Millet, Junlingzhuang, made the first content layout move. Is this another sign that Millet has turned from a hardware vendor to a content provider?
Millet difficult transformation, intellectual property is the biggest problem of content construction
according to the Wall Street Journal Online report, a confidential document shows that millet last year to achieve net profit of 3.46 billion yuan (about 566 million U.S. dollars), an increase of 84%. In addition to the macro-millet revenue data, the document also shows: Although Millet also sells smart machine applications and other software, services, but last year 94% of the revenue from mobile phone sales. Mobile games and other services revenue accounted for only 1% of millet revenue.
from now on, MIUI system has been as a big voice of millet mobile phone hardware ecological important weapons, but from the last year's revenue, we can not find: Last year's millet is still a complete hardware enterprise. Although this year, millet in the content has begun to try, this invitation Chen joined, let people for millet content construction more full of anticipation, its TV and box content construction also became the recent controversy Chen construction Millet Content Focus topic.
Logically, the transformation of millet from hardware companies, through the strengthening of the content of the construction, so as to improve the layout of the ecological chain, so that the ecological chain has a stronger commercial capacity, is in line with the logic of hardware company evolution. But whether it is the game, video, books, anime, audio or other core content areas, millet content construction process is the biggest problem is IP (intellectual property). In the continuous standardization of the development of network copyright today, millet TV and box products to develop content, whether it is a game or video, solve the IP problem will become millet from the hardware to the content provider's biggest problem. How the cartoon in the IP field of importance to inform everyone, when we will millet this move and millet at present in the content construction of the biggest problems combined, the thousand Army games small modesty think that if the comic strip, millet content will continue longer.
Mobile phone Animation rapid development, comics is suitable for millet to enter the content of one of the fields
according to the "Anime Blue Book: China Animation Industry Development Report 2014", China's animation output from "XV" End to "Eleven-Five" the average annual growth rate of more than 30%, is expected to 2014 China's animation industry output value will reach 100 billion yuan. According to the Ministry of Culture and industry companies such as statistics, from 2011 to 2013, mobile phone animation market growth rate reached 33%, 40%, 32.9%, far higher than the overall growth rate of China's animation industry.
in the continuous development of mobile high-speed network, as well as the continuous improvement of China's WiFi penetration in the mobile internet era, animation in mobile devices, the frequency of application has been increasing. and "anime" as animation and comics collectively, whether animation or comics are an important role in the animation industry, two different types of content in the pan-entertainment era, can represent animation derived from the game, books, movies and many other fields, is the most important IP licensing content.
Mobile phone animation industry development, so that the content of the comics itself has a broad market space. After the video site went through a capital-burning period, are in the homemade drama, copyright video field to make layout, millet prior to the advantages of video in the field can not be compared with Archie art, Youku potatoes, pplive and other video sites, from music, books, comics, pictures and other fields with the force of content construction, Can obviously reduce the risk of their competitors. The internet giant has not yet established a monopolistic advantage in the comics field, so it becomes one of the content areas where millet can be controlled in the capital and controllable risk.
Comics if lost, millet content will continue longer
Comics is a suitable for millet at present the content of the field, millet in the television, box content construction, video games were chongwang. Many commentators outside the world are also full of hope for the video game of Millet, but from the observation of the Thousand army Games, we are not difficult to find: the development of video games, channels, content is still the most important. Millet if not in these two areas to gain advantage, its high hopes of the video game will also be difficult to build into the most desirable game platform, so as to attract more developers to settle into this ecology, a greater degree of resolution of the difficult Bureau.
Channel, August 16, 2014 afternoon, in the millet company three anniversary of the event, Millet company co-founder Peak revealed that the number of MIUI users has reached 70 million. MIUI 70 million user number, is the millet self-propelled comics reading the channel advantage, millet to vigorously carry out content construction, 70 million of MIUI can give millet content construction bring great help.
on the market in the professional content distribution channels, including game distribution channels, millet in the channel and other internet giants compared with no advantage. If you will rely on investment in mergers and acquisitions, in the field of mobile distribution to establish the advantages of the Baidu compared to this channel advantage of millet is what? Thus, millet in the development of the game process, the construction of content is far more realistic than the construction of channels.
According to current valuation, the value of millet is already in between 40.05 trillion dollars, so high valuation is a pure hardware enterprise is difficult to own, millet achieved such a result is behind, is its content in the transformation of the broad prospects brought to people. Also let millet in the content construction more simple. In the content construction, whether it is the development of the video game millet, or the development of their own game business, are inseparable from the game IP.
Millet in the layout of the comics, not only in the field of comics to establish his content advantages, greater significance lies in the millet can bring a large number of animation and derived from the game IP licensing, so that more content to enrich the ecological circle of millet. Millet from the comics licensed after the game IP, can be more than a lot of content to release the value of this IP. Its achievements in comic content construction will be directly related to the performance of its game IP construction. The game content construction, not only relates to the development of Millet TV game, affects the development of millet TV and box business, will also affect the maintenance of the value of millet, affecting the progress of its content construction.
If Millet loses in comic-book construction, not only does it mean that it misses a good chance in one of the most appropriate areas of content, it also means it will rely on a single IP domain to build its content, and that the content-building dilemma will last longer. On the contrary, once the millet in the comic field with a rapid attitude to establish their own industry advantages, the advantages of the cartoon field will greatly help millet in the content of construction, so that Millet has a better opportunity for development.
