The first b4c mode of the electric business field Shang home with a new household network navigator

In China's E-commerce market environment, home electronic commerce has always been a "short version." Although the national household industry has nearly 900 billion yuan total output value, but in the field of electronic commerce is always calm, flat light. In the network consumption environment has matured, the average consumption capacity of netizens to improve significantly today, with an absolute broad market demand for home electronic commerce but do nothing.

One or four major mishap affects the development of domestic electric dealers in China

Based on the marketing diagnosis and marketing planning, the author has analyzed the four major mishap in the furniture electric business industry for the 6 home enterprises which have transformed from offline marketing to electronic commerce.

First, netizens through the virtual network shopping, no direct visual impression of home products, it is difficult to ensure that after the purchase of the overall coordination of the interior, but after the purchase of furniture and housing space or other furniture collocation, can not be coordinated and unified, will become unable to dispose of the "chicken ribs."

Second, it is difficult to achieve complete precision in the purchase of household products through a traditional business-to-consumer or Consumer-to-consumer platform. Today's white-collar, working-class mostly living in the land of the city, the housing area is limited. In addition to meet the necessities of life, each furniture size almost to meet the hundred standards, in order to ensure that the house neat and comfortable. and through the network to buy furniture size hidden danger is very serious.

Third, the traditional logistics costs are in kilograms, but the furniture is a heavier product. In particular, the purchase of cabinet, sofa, bed, wardrobe, wine cabinets and other products, if according to the traditional logistics cost standards to pay. Then the logistics cost is likely to exceed the cost of buying the furniture itself, which is absolutely unacceptable to netizens.

Four, fashion and white-collar people care most, home products personalized custom service. In the traditional E-commerce platform can only sell unified standardized products, can not meet the direct needs of consumers.

The end of its root, or is that most of the furniture enterprises in the complete copy of other industries in the E-business model, directly follow the Consumer-to-consumer, business marketing model, ignoring the furniture industry and market demand for the industry characteristics. The traditional mode of electronic commerce cannot meet the development demand of furniture industry, and must break through the market gap through innovation.

Second, the B4C model triggered the industrial revolution of China's home electric business

Recently by the media continuously reported the B4C mode of home electric business, is the Shang Curtilage in 2009 the first push B4C mode: Is customer-centric e-business mode core. There is no fancy gimmick and exaggerated selling point, that is, the marketing needs of household consumers as the marketing focus of the electric business platform, through the line of High-tech and online high-quality services to solve all the doubts and worries of netizens, to achieve happy and easy shopping.

First, Shang home with a new house for the whole country residential real estate in the tens of thousands of units set up "virtual Model room", the furniture into the house after the actual situation clearly presented in front of consumers. Consumers in the new home on the Internet through the living room, study, bedroom, children's room and so on room function screening, according to the room area, the total price of furniture, and other conditions for direct combination. Easily come up with the most approximate room environment, the most-intended furniture solution. This technology, easy to solve the Internet users through the virtual network shopping, it is difficult to ensure that after the purchase of the whole indoor coordination problem.

Second, the consumer determines the intention to buy furniture, you can reserve a new home network professional designers door-to-door, according to the actual size of the housing and personalized needs of the program to fine-tune and confirm. In order to ensure the actual size of the furniture and display the perfect unity of size, to solve the problem of size problems.

Third, Shang home with the country nearly thousands of stores radiate major cities, can be realized for free delivery for netizens, easy to solve the bottleneck of product logistics.

Four, netizens can directly to the offline store to experience, put forward personalized customization needs. Through the extremely order processing and production release system, tens of thousands of daily orders will be broken into various parts, and then put into mass production, so as to achieve personalized production customization.

China's e-commerce has been a myriad of innovative models, but is really accepted by the market is not much. Shang House with a new home network B4C model, to solve the impact of household electrical business development of the four major mishap, so that the site sales are unusually hot, so a time to become a revolutionary model of China's electricity business.

Third, the B4C model becomes the inevitable trend of China's household electrical business

Alibaba Group Strategy Department Chief of Staff Professor Zeng in the 2011 Network Business Conference "new business model, new business civilization," the keynote speech that C2B is a consumer-driven personalized customization model, through personalized demand to create value-added, rather than homogenization of the cost of the product competition.

The author of the country has personally experienced the first domestic C2B website operation, combining professor Zeng's words can be analyzed, whether the C2B or b4c the core of the significance is: to break the inherent success of the electrical business model of the closed, through the different consumer groups of individual needs and different industries of the characteristics of the electric business, The introduction of market competition needs and the development of the law of the electric business model, can be healthy development at the same time naturally avoid the vicious cost of price war.

Shang House with a new home E-commerce model, effective marketing function and service function, through the line + offline, technology + Service double protection, subversion of the traditional E-commerce conservative mode, to solve the traditional home electric business marketing problems. Not only walks in the home electronic commerce navigation Most front end, has already walked in China electronic commerce future development C2B most front end.

"Shang home with a new home network" in 2011, respectively, "the world's Top Ten Network Operators" and the network business conference, the only special Award "annual Innovation Award." The Web site can be awarded a continuous award, is the B4C innovation model and proud of the market performance. Here, but also sincerely hope that China's home e-commerce can go all the way, rapid emergence of a thriving scene.