The first Chinese team to be selected for the Silicon Valley startups incubator Jetbay

What is Jetbay? "A foreign-oriented China inbound tourism customizable service platform." "Jetbay founder, former Litters Group co-founder Pan in a word to tell 36 Krypton, his third venture in doing is what kind of product."

Jetbay is the first Chinese team to startups a Silicon Valley incubator, and Jetbay will move back to Beijing shortly after the three-month incubation period. Now, Pan and COO James Tan are travelling non-stop between San Francisco and Mountain View to advance the project's financing and cooperation. Early today, in front of an investor, Pan received 36 krypton interviews.

Also in the beta Jetbay formerly known as Hobobe, Silicon Valley product experts to change the proposal to "jet" (aircraft) +bay (Harbor). The product interface also became simple and fluent in the hands of Native American designers. Jetbay will be on line before 11, the first batch of open tourist cities are Beijing, Shanghai, Guangzhou, Chengdu, Chongqing, Kunming. Different from the traditional form of the large group of dozens of people, in the Jetbay foreign visitors can according to their own or small family needs each day to customize different packages, content including hotels, restaurants, transportation, attractions and so on.

The idea comes from Pan, who was also co-founder of the litters group, inadvertently saw a Google release of the Chinese entry Tourism white paper: In 2012, the number of outbound tourists in China was 80 million, while inbound tourism was 130 million, although there was competition among neighboring countries in new Malaysia, but the figure was 9% annually Growth rate. Seeing this figure soon, he resigned from the litters regiment to become a pure shareholder, obsessed began to jetbay entrepreneurship.

Unlike the Chinese visitors ' collective participation, foreign tourists are more willing to explore their own places and feel the depth of experience. Therefore, how to open up the information barriers between overseas tourists and local service providers, let tourists go directly to the places with local characteristics to eat and live activities, become the market needs to solve the pain point. Jetbay now the main product is the sale of Half-day-day as a unit of tourism activities, through car rental and other means of transport to organize all aspects of tourism, so that visitors can arrange their own time and activities.

The litters of the regiment has made Pan and his team aware of the details of how long it would take to drive a traffic jam from 798 to the Forbidden City, as well as several mutton and roast duck restaurants at the front gate fence. In addition, litters's experience in quality control and dispute arbitration in service-related projects can also help Jetbay to lay the groundwork for overseas visitors to do risk control.

In the domestic Ctrip, the same way, and so on a Red Sea competition pattern, Jetbay chose a "few people to go the road"--will be localized services to the power of the existing resources to be integrated, overseas promotion. "In fact, 90%-95% of local service providers have no overseas promotion concepts and no promotional channels," said Pan, one of the Jetbay's roles is to provide a sales and branding platform for businesses that are well known in the local but unknown overseas, and derive business models from them.

From the nineth issue of more than 700 applications from more than 10 countries, to become one of the 30 finalists, Pan that the entry of China tourism in the vertical field of vacancies and their own pioneering litters group accumulated resources, it is jetbay this move to Silicon Valley reason.

Opening up overseas markets is undoubtedly the first challenge for the Home-grown Chinese entrepreneurial team to address, "so we have found a startups." And project references, startups China Ma Rui said, startups very much hope to use its existing resources, for the Jetbay to build an effective overseas market promotion and financing platform.

Litters experience and Resources let Jetbay this venture has emboldened. However, if we can develop a product that adapts to the habits of overseas consumers, and effectively establish an overseas development team for international operation and management, it is still a challenge for such a local entrepreneurial team with less than 10 people and an average age of 30 years.

(Thank you to Columbia University MPA professional small partner radiant children's shoes to the writing contribution:)