The first company to reduce the flag Evergrande national Real estate 85 percent on sale

Authoritative sources revealed that from today, Evergrande Real estate around 40 projects at the same time launched 85 percent promotional activities.　　This is the new round of property market regulation background, the first set up the big flag of the large real estate development enterprises, marking the beginning of high prices loose.　　Analysts say the 85 percent discount means that house prices are down 15%, and perhaps the first "domino" of property prices has been pushed down by Evergrande property. 51, a body to do the top ten New Deal "survival" survey shows that, including Vanke, Poly, China Sea, Huarun, Jindi, including the hundreds of 10 housing companies in the sale of items, the practice has completely disappeared. Although the price is not obvious, but in the new deal continued to influence, Evergrande's behavior will affect at least the distribution of its real estate in Guangzhou, Chengdu, Chongqing, Wuhan, Nanjing, Shenyang, Tianjin, more than 20 typical city housing trend.　　Industry insiders say. Of course, Evergrande's price reduction has a clear strategic intent.　　People close to the constant land, said the move on the one hand to the new deal in the environment to quickly seize market share, to ensure that the company's cash flow stage security, on the other hand, for the next round of real estate companies shuffle accumulation of mergers and acquisitions funds. Statistics show that in April, the sales record of the housing companies is good, but the thirst for funds remains strong.　　April, Evergrande successfully issued 600 million-dollar priority bills, with an annual interest rate of 13%, and companies such as Hengsheng Real estate and bi-garden also raised funds. In the High-profile financing at the same time, the housing enterprises have not forgotten to open another channel of funds transfusion, that is, sales back money. The industry has not long been expected to be part of last year's listing in Hong Kong housing companies may be the first fiscal year's performance growth data needs to take the lead in price, Evergrande, Longhu in this column. In addition, some of the large-scale expansion of the real estate projects for the listing, is now to pay the land transfer and project funds of the concentration period, which is the developers keen to promote the important reason for the promotion. Real estate inside to see the fierce confrontation