The first "creation of the festival", the Internet as a new gimmick

January 16 News, compared with Taobao "Double 11", the first Internet financial consumption festival, which was created by China Ping An, was ended before the festival. Ping An official release of data shows that as of January 9, 2015 24 o'clock, the sum of the total deal amounted to 209.275 billion yuan, beyond the expected target activities.

From the specific amount of sales, the reporter from the Peace of the internal data show: Bank financial products 191.651 billion yuan, accounted for 91.58%, insurance 16.667 billion yuan, Lu Jin 708 million yuan, the financial flagship store 248 million yuan (official website, temporarily unable to subdivide). Among them, in the insurance product, the production insurance 11.462 billion yuan, the life insurance 4.919 billion yuan, the endowment insurance 287 million yuan.

At the time of the first "creation of the festival" in Ping An, this measure is also seen as a big review of the Internet financial strategy of Ping An.

As early as in the 2012 annual report, Ping An, chairman of MA, said that "the biggest competition for peace is not from the financial industry, but the internet companies", the company also "internet finance" as the group's important strategic development direction. In early 2015, the MA New Year's speech said that "2014 is the most profound one in the history of peace and innovation." The overall strategy of the group is upgraded to promote the development of traditional and non-traditional business. The 2015 will be a key year in the future implementation of the overall peace strategy, with the greatest challenges coming from internal synergy.

In addition, MA to create 2015 "festival marketing year." It is reported that, in addition to the annual "God of Wealth Festival", peace will also revolve around the concept of festival marketing, continue to create exclusive themes for different customers, exclusive products of the online financial marketing activities, such as "Goddess Day", "Car God Day" and so on.