The first day is the mobile, channel and brand three concert, the main venue in the next day

August 28-29th, the revamping annual meeting in 2014 was successfully held in Beijing Kun Tai Hotel, during the two-day conference, the first day was three special sessions of mobile, channel and brand, the main venue was the next day. The theme of this annual meeting is "broken", that is, "broken, break, break", the aim is to break the plight of the traditional electric business thinking limitations, set up new ideas. Dedicated to create a platform for innovation in the electric business industry, from a professional perspective for the electrical business colleagues to solve the entrepreneurial process encountered in the most practical problems.

In the afternoon of 29th, the main venue of the "10-minute speech + 15-minute dialogue", the guest speaker is the founder of the Dream Network CEO Du Mengjie, dialogue guests for the Treasure Net CEO Cao Yundong.

The group will lead a new generation of entrepreneurial trends, they dare to do the elder was suppressed afraid to do things, Dream Network CEO Du Mengjie in the scene told his own entrepreneurial story and entrepreneurial awareness, he believes that access to the user's emotional identity is the most advanced weapon for young entrepreneurs.

The following is a live record:

Moderator: Thank two guests, just two of the boss on an attitude is exactly where to cast, is the core of the controversy, regardless of the good argument, we admit that the internet age they are all senior generation, not so new not so fast, the next stage of the guests to represent the trend of the future, age is indeed, is a, University to suspend a year of travel around the world, he began to create a dream network is one of the most outstanding of the public-raised website, please dream of one of the founders, please.

Du Mengjie: Today is not actually I want to speak, itself Yinsan speak, then he has something, today has this opportunity to replace him. Today, I am talking about the theme of Youth entrepreneurship, to find the emotional identity is to find a typhoon mouth, before talking about homeopathy and for, I first said is why I started a senior, senior venture before because I was reading a junior year, when I was in college six months to senior, then thinking about what to do after graduation, the civil service or work, very blind, Do not want to graduate casually looking for work, do not want to life so casual and casual, so simply take a year to go abroad to take a look, thinking, and foreign chat, see what they want to do, on the suspension. It was a serious problem, I had no money, I had a falling out with my family, I didn't support my family, so I did something, I wrote a letter of 20,000 words on the Internet, this letter is not my expectation of the online transmission of the very fire, two hundred or three hundred people contacted me to give me money, I finally have 60,000 yuan, I took a break, and then went to India, In countries like Nepal, Paris and Dubai, why are there so many people who don't know me, never seen me, willing to give me money, the truth is very simple, I was mainly at that time the dissemination is Renren blog such, China has a large number of students and I want to leave school to do a lot of things, but they can not do it and impossible to do, This time I found out that there was a guy and a guy my age, actually willing to take a break out of the successful, this time can cause emotional identity and empathy, I really have such a person sitting around such things, may I do not, but willing to express support for him, I recognize you, I have the same dream with you and ideas, I'll give you 100 bucks, 200 bucks, no big deal, that's a very important reason. I was in such a situation, hundreds of people, 60,000 dollars like this. Then went to India, Nepal, Paris, Dubai, as well as countries like Afghanistan, this is the picture of the time in Afghanistan, which was photographed by soldiers at the time, nine months abroad did not come back, this country is very dangerous, then the work of Afghanistan in the U.S. military transport CEO assistant, every January will give me some salary, one day in the studio , I've seen videos in Afghanistan where any of the elements that hit any of the banks were shooting at each other, I thought I was going to die in this place, I'm 20 years old, I didn't get married, I didn't have a baby, I just wanted to say, dead in Afghanistan, I don't think any news can be reported, no one can miss me, I'm not Steve Jobs , I am a nobody, I am 80 years old, 100 years old face our normal death, suppose this time dead also no one commemorates me, this thing is very bad, maybe I am 20 years old to experience death, experience this kind of grand life proposition, at that time I thought the result is saying no, can't so sway, Come back to do something different, if not in the world, do something different, others will miss my memory of me. Before a lot of people give me money, I will build a website, and I have ideas and action of young people together, through action, this is myThe original intention of starting a business, I hope to let the young people impulse up, let young people see this enterprise, experience rich life. Only you have their own understanding of the world is not easy to be fooled, from the university to obtain information, there is no cognition, can only choose to trust others, but is not one day can not use this appearance, so this is the original intention of my business.

Entrepreneurial awareness: Find a user group to develop emotional identity points

Then talk about the entrepreneurial understanding, said before to do the strongest market to find Typhoon mouth, I have a different point of view, the young entrepreneur is not to do fat market is not to find a typhoon, is to find your user groups to develop their emotional identity point, before Lei to find a typhoon in the homeopathic and for, last year spent a year of homeopathy and for, very painful, Last year, because we made the public, the stock of the public raised very fire, can we do this, and spend a lot of resources to understand, and very large companies and banks to talk about this thing, but we talk about this thing is too deep, and too complex, too need expertise and background and resources, we can not do, Although this so-called stock-raising seems to be a lot of space, I think that it is consistent with the greed of the human nature of the stock, in line with the nature of money, money can make money, this matter we do not know. Later said technology and hardware, we also think that wearable may represent the future, we can do vertical technology and hardware of the public, we have done a few, like and so on some last year is quite good fire project, but this hole is too big, hardware to the software to the supply system to logistics. Not to mention the vast grassroots entrepreneurs, China micro-letter does not have a guarantee that my hardware software does not skip tickets, for our company platform is a lot of harm, users will scold you whether you are not a rip-off or how, this matter does have a lot of space in the future, maybe we can not do this, last year we also try to do film and television, like agricultural products, We can't handle these things. Because of his crowd, more than half of the team are the main crowd, you say how to do the production of agricultural products at the same time do film and television things like this, this thing is actually said that you will have a very good theoretical analysis of the space and prospects, but he is not one of us, so young, No experience, no resources, no team of so-called relationships that can do things, so we later said that we should not analyze what there is space we do, but should analyze what things can not do, then we do not do what, we are in accordance with the industry category, is also the animation publishing science and technology culture game, We an analysis, which is good to do which, and then think of all categories which do not do well, and then analyze no one thing can do well, there is no field of resources or the so-called relationship, or the industry's cognitive and background can not do, then how to do? Can not take the money not to do, go back to old age, this may not be reliable, so later we said, in fact, our only slightly familiar, or more adept in the field is that we are young, we understand the young people, or new people what they think, what they are doing, then we think that said like Taobao and watercress, they are 7, 8 years ago, maybe around, but now the consumption situation and habits change, but perhaps China does not have such a long time ago like Taobao and watercress to the entrance and products, found that the love of fun and fun small audience different places, perhaps dream network can present such a role, You find it's a little different to get you involved.Kind of product service and experience.

A new venture: To do things that are repressed by the older generation

We focus on doing only 26, 27 years old not married still playing the crowd, not vertically to do a certain industry category, but focus on doing this crowd, this is what we relatively do, so. Then this is the last year the whole year we find the wind, looking for a long time actually found that we do not move the platform, vertical can not do, in fact, nothing can do, the only thing to do a little bit of understanding, to this inside to drill this way. When I came today, I was in the way of the micro-letter circle found that there is a big uncle, is also a successful entrepreneur to do, he said that now a special heavy taste, what the whole business of the crisis and so on, this and we have no relationship with the heavy taste, we are not heavy taste, we just do some thousand years, Everyone may be repressed and afraid to do things, just now boldly do and say. In fact, say that we, compared to these predecessors, perhaps you are more good at integrating resources, we are good at our EQ relatively high, emotional more abundant, dare to express the courage to do, this is only, so we do some can cause users in the emotional more recognized things, I'm afraid this is a little better thing we can look for. This is a little bit, you do not understand the project above. Just say this one, last night's project, he's going to raise 6 million, currently only raised more than 20,000, but more than 5,000 people support, last night to this morning, there are more than 5,000 people support such a day, you see the Internet has a good project, you do not understand, but thousands of people, hundreds of people support, more than 700,000, more than 300,000, Can make a movie, or do a what entrepreneurial space, I want to travel around the world, what kind of library, can raise a hundred thousand of or hundreds of thousands of, which you do not understand, but very very fire, they are very willing to participate in and support things. I said very little, the last word, speculation are paper tigers, emotional identity is the most advanced weapons, thank you!

Host: You want to stay on stage, next is the dialogue link, hear your story is very interesting, you are an entrepreneur, let us welcome the founder of the Treasure Net, our Mr. Cao Yundong, please.

Cao Yundong: Come here this morning, I seem to be the past situation, in fact, I'm not very big, we both actually, we talked about just about 10 years old, but these 10 years occurred in a particularly large change, so that the life of the state and 90 people, in fact, is completely different from, They do a lot of things I also can not understand, I recently also saw a few of this, I have made a lot of investment, see a lot of the project to do they and I said a thing quite hit, they said you these old people do not understand. I think it's a wonderful flower, because we are not big, but also more than 30 years old, but think of the 20th number, I think we more than 10 years of entrepreneurship and they almost, or have the spirit of Wusok, time passed quickly, more than 10 years later, so want to talk about the new generation of young people inside how to see the event, The first question to ask, you see, or 75 after these people, really old lady?

Du Mengjie: It's true that the new generation is getting up, into the mainstream of the consumer population, life habits have changed greatly and before, I was sandwiched between 80 and 90, both sides have a feeling, Taobao very fire is around how cheap how to come, now absolutely not, must conform to my tune, It doesn't matter if you have a small audience. I want to buy, the first consideration is not the price, but the emotion OK, this I want to meet me, including we go to the media, people used to talk about their views, I can not say that they are outdated, I can only say that the new generation has been up.

Cao Yundong: I myself, is also the first time to see a lot of things like to see, because I think if you want to do a business or 00 after the business must be like them, not learn so well must know what they think, see a lot of people and 00 after the very disgusting movie I think, I feel like I can always learn something, now is basically the only child of this generation, so is in the society, although there are many advantages of course, creativity is very strong, not so many burdens, of course, this inside, is a lot of defects, we now have a lot of questions, so I want to ask you, What do you think about the disadvantages of being selfish? What's the downside anyway?

Du Mengjie: First of all, I declare that I can not represent the group, the special aversion to being labeled by others, I said only on behalf of my personal, not on behalf of 90, or will be scolded dead. When it comes to selfish things, personally, I actually think I am a very very selfish person, selfish is very very good quality, so often have a saying, we have to serve the people, help others or what, this is particularly special nonsense, I did not fix how to serve others how to help others, Let yourself be strong and good first, the first is that you do not bring a burden on society, do not give your family and friends a burden, and you are strong enough to build a treasure net such a good enterprise, build a great enterprise, is you this enterprise will affect a lot of people, you are building a very cool rule, This rule really helps to change such a large group of people, such as Weibo, they make everyone audible, your voice may reach the people's daily influence, I am very very, you are selfish it doesn't matter.

Cao Yundong: America always says the next generation is lazy, but everyone sees that each generation is stronger than the previous generation, because the new generation of living conditions more and more good, the burden is small, they do not have any burden, such as Dream Jay This university's dream surprised me, I read to want to earn more money, because there are families want to spend some money, There are younger brothers and sisters and parents, they do not have this burden, more actually do is to show some of their own inner personality, and truly realize their ideals, so I would like to ask is to say that now do such a website, that is the ultimate bearer of what kind of ideal, What is the way to achieve your dreams for everyone or more?

Du Mengjie: I met a lot of young people in the West in India, I am about the same age, even younger than me, they go to India is to learn thangka, and a certain religion, or even a language you do not know what he did, you feel he lived 500 years, have so many experiences, but others more than 20 years old, How do you get to this place where the birds don't poop, to explore and learn, when I went to Afghanistan, I met a man two years older than me, he got a job, went to Afghanistan to learn Farsi, he himself speaks French and Russian, and he learns Persian, and I say why you learn Farsi, and he just wants to learn, Afghanistan has not encountered a second Chinese, that is, information asymmetry is a big obstacle to our vision, hinder our development of things. Information asymmetry has two pieces, a piece is the knowledge asymmetry, this influence the development of the Internet, the second is the economy and the cause is limited, is that we lack of economic action, this is the current Chinese young people are very short, or relatively foreign young we lack of exploration and action. So if you lack the knowledge of the world, you can only listen to parents and elders, this thing is very bad. Especially when you go abroad, you do not know anything, understand things are listening to the elders to listen to the elder, but there is a problem inside, very much hope that the establishment of such a website, he can let the young people to raise money to act, you do, failure does not matter, but you do in the process of your own feelings, you will build a set of cognition and judgment, Even if there is no relationship between the wrong, because you do it to judge, this is my original intention, speak young people action.

Cao Yundong: In the process of doing it, can you tell me what is the coolest and best thing to play, and then you can ask me two questions, dialogue, and talk to each other, and I don't have to ask you.

Du Mengjie: The prince who did it last night was really cool, he received the money, said that the mobile phone test is too independent and impartial, the project's initiator, is always more than the manufacturer to ignore, so I want to raise 6 million so, also did not expect the project to succeed, but this project he has 12 hours with more than 5,000 people support, This is two years since our website was founded, is the largest number of individual project support projects, this thing I am very surprised that is within 12 hours, and then there are more than 5,000 people support, reflect the situation there are a large number of young people, they actually support this thing is really want to say, OK, Prince such as, or prince like such people and things , you can be impartial, independent and objective, that is, we are supporting a good thing, do not want to say that a lot of things were raped or how, this thing for me, whether or not to succeed, but the process of chasing the dream network to promote some very good and very just. I really want to ask is what you will be, will choose to say to Jiliuyongtui, that is.

Cao Yundong: This question has been asked countless times, I think it is so, in fact, the choice of major events, because in fact, more than 10 years ago to do education and training is a particularly good product, just the two of us in the chat, if to 10 years not listed, 11, 12 will not be on the market, so the opportunity must be chosen, after 2010 left In fact, I want to be a dealer, because I know that the electrical business may be a more radical change of the human lifestyle of a thing, it's probably more fun than offline education, and your team and operational skills are very mature and very good, and then I feel like I'm going to do it for me, and that's my concern, Because the new electric dealer new opportunity will bring me the wider industry better development, this is my idea very very simple.

Du Mengjie: The second question, is to assume that the treasure net development is very good, has reached the peak, the next step to think how?

Cao Yundong: The topic is a bit long, I haven't thought about retiring, but maybe if I have to go public after 35, I will definitely do something new, not necessarily spend so much energy, day and night to do these things, more we will find different people to form a new team, to do some more interesting things. In fact, there are many good directions now, for example, such as these online education is particularly good direction, in addition, I also spent a lot of energy to invest, we now also do a fund, in fact, basically only 85 and the project to do, our fund is the name of the gene venture, I used to student objects, A company actually wants to do good actually gene is very important, an elephant's gene is also an elephant, the puppy is also a dog, the company's entrepreneur and the business model finance person constitute your gene, this is the method which wants the future investment. So we actually go to develop, at the same time also can contact us. Finally, I feel that my personal feeling is stronger than a generation, will be more creative and more interesting, I think from the past 15 years have been imitating the United States business model, and now there are a lot of China's own unique things, which is to let our excitement and excitement, so the future is certainly the next and 00 after the world, thank you!