The first domestic search marketing standards released

Zhou Ting September 23, China Internet Association, China Communication Standardization Association Baidu (Nasdaq:bidu) released the first domestic "search marketing standards and norms." Huang, vice chairman and secretary General of China Internet Association, said that the release of "search marketing standards and norms" indicates that Internet search marketing has entered a new stage of development.　　standardization, standardization and systematization will promote the continuous and healthy development of search marketing. Industry standards for this release include Search marketing (SEM) Industry terminology definitions, search marketing reference codes, and search marketing steps. This paper mainly aims at the definition and relevant knowledge involved in SEM, gives an authoritative and universally applicable explanation, and helps the enterprise to understand all the links of search engine marketing comprehensively.　　The marketing steps include the whole process from prophase preparation to marketing implementation to later evaluation and adjustment. Data show that in the second quarter of the past 2009 years, search engine advertising accounted for the overall size of online advertising increased to 39%. Search marketing has gradually become the mainstream of network marketing in China.