The first domestic short rental website "Love Day Rent" shut down

Housing short rental industry prospects worrying. As the first domestic rental site, because the company has not found a reasonable profit model, "Love Day Rent" had to operate two years after the capital chain fracture was forced to close.

Yesterday, the reporter entered the "Love Day Rent" url, has been unable to log on normally, but will jump directly to the "WIMDU" main station. It is understood that "Love day rent" currently only less than 20 people in the maintenance. Wimdu by the investor somewhere three brothers founder, is the online house leasing website "Airbnb" the Shanzhai website. Somewhere three brothers is also "Love day Rent" The investor of the website. "Love Day Rent" still supply "WIMDU" China Station listings.

Data show, "Love Day Rent" in June 2011 officially on the line, distance shutdown only two years time. In the industry, the domestic short-term rental website has not found a suitable profit model.

Green Mango Travel Network CEO Gaogo said, "Love day Rent" with many foreign landing in China market, like internet companies, some acclimatized to the domestic market environment lack of investigation and in-depth understanding. Early team in order to expand the market, advertising, regardless of cost, burning money too fast cause the capital chain break.

In the opinion of Wei Changren, chairman of the powerhouse consulting, "Love Day Rent" of the collapse and investors ' expectations. "Love Day Rent" investors enjoy the European "Internet Fortress King" of "reputation." The investor's survival model is the rapid replication of successful, or possibly successful, internet projects, which are then placed in relatively blank countries and regions, and then resold at a high price after a certain scale. However, at present, the domestic short rental market has just started, it takes a long time to cultivate the market, so "Love Day Rent" "Blitzkrieg" declared failure.

The success of "Airbnb" has led too many people to expect to replicate domestically, says a website practitioner who rents a short house. The current domestic pig short rent, ant short rent, Tour the world are "Airbnb" mode of faithful believers. Since 2012, pig short rent, ant short Rent has been financing, but from the whole accommodation industry turnover, short rental market still accounted for very little.

Short-term rental is a new type of housing leasing, charging 24 hours of measurement units, the target is those who do not want to live in the traditional hotel visitors. In the industry view, short rent is a niche market, although there is market demand, but want to develop to a certain scale to rely on a protracted war to cultivate users.