The first domestic trademark network auction

Commercial News (Li Bing) recently, as a trademark of intangible assets began to become the new favorite of the auction market, and will be the first to board the network bidding platform. Yesterday, China technology exchange joined hands with Beijing gold Vest Property Trading Co., Ltd. launched in Beijing, "China's first trademark network dynamic quotes" will be "Hailuogou", "Kam li", "ou shu Dan", "colorful" and other trademarks to 1 yuan to start shooting.　　Oster, vice president of China Technology exchange, told reporters that the offer would be the first national trademark Network auction in the country, breaking the regional limits of auctions and giving investors a wider choice. It is reported that the exchange has collected more than 1000 trademark marks, the number is still increasing. Oster introduced that these trademarks mainly have three major sources, one is the enterprise transformation, mergers and acquisitions process of assets processing, trademarks are treated as intangible assets; second, businesses closed, trademarks were sold; In addition, some individuals and units registered trademarks for sale for profit. He said that the trademark is based on the application of the core, and the current Beijing market about 150,000-200,000 idle trademarks, through the network auction, can be idle high-quality trademark resources to activate. It is understood that the registration of new trademarks need 1800-2000 yuan, but waiting for approval time even up to two or three years.　　In addition, people familiar with the matter said that the current domestic trademark registration number has been too large, generally able to think of the three or four-word trademark has been registered, so the direct purchase of the market already exists in the trademark is undoubtedly a shortcut. In fact, trademarks, as the most important reference in people's daily consumption choices, have attracted more and more attention from all walks of life. Has the brand marketing expert to this newspaper reporter expresses, the market can stand for hundreds of years without falling trademarks, after all, is a minority, most trademarks are registered with the decline and disappearance of the gradual withdrawal of the market, where the edge also includes a large number of once extremely brilliant, for some reason and had to quit the trademark, even now, This part of the trade mark can still be regarded as a quality resource. However, there are also numerous disputes and market turmoil arising from trade marks on the market.　　Domestic wine field of "solution hundred" dispute, the British Lotus sports car and the domestic automotive field of "Lotus" trademark ten years of competition and Shaanxi and Henan Enterprises between the "Du Kang" trademark disputes, trademark issues not only make many enterprises are pushed into the forefront of public opinion, and even become a stumbling block in the development of enterprises. Will the trademark to the network for auction, will be to purge these industries disorderly elephant to help? Shenwenwu, general manager of Beijing St. Xiong's brand marketing organization, said very positively: "Of course you can!" He said that before the trademark transactions are in the "black market", once the network auction, so that the exchange of sunshine and transparency, can achieve the true value of trademarks. "Companies can effectively circumvent the long waiting time for new trademark registrations and the risk of registration failure by snapping up the trademarks they need." "In addition, many international brands before entering the Chinese market trademarks are often registered by Chinese enterprises or individuals, and through auctions, these foreign brands can be won by auctionStandard, complete its domestic and foreign market brand unity.