The first financial weekly: Social games are read the Magic spell

The |CBN reporter Xutao social games that have grown up before will be more regulated, and social networking sites need to adapt to new growth environments. Social networks have been routinely viewed by netizens as free, with the shadow of Robin Hood, pirates and free city-states.　　But now, it will be more and more like the real world, even if it is to escape the reality must conform to the rules.　　According to the 21st Century Economic Report, the Ministry of Culture and the press and publication administration may soon have to start monitoring social-networking games--as in the case of a large online game like World of Warcraft, where social games must be licensed by the Ministry of Culture and published by the Press and publication administration. The reason for the regulation is that the bad content in the game and the addicted game will cause the youngsters to be harmed, besides, the virtual currency in the online game also needs some rules to manage. "According to jurisprudence, social networking games are also ' online games ', and being regulated is a matter of sooner or later."　　"said Liu, deputy director of the Shanghai Law Association Information Network and E-commerce Legal Research Committee." Social networking games, which have not yet been booming, have not been monitored by regulators; now, the unbridled social networks already have huge users, such as social networking sites, which have registered 50 million of users, and the World of Warcraft is only 11 million registered users. The Ministry of Culture's Regulatory action on social-networking games has begun. In December 2009, the Ministry of Culture called for social networking sites such as happy net to rename the "stealing food" game because of the "value orientation problem"; The law enforcement is that the Ministry of Culture's November circular on improving and strengthening the content management of online games requires an inspection of a series of online games, including the background　　, plot language and other more than 10 items. But it is "stealing food", "moving Car" these "value-oriented problem" of the game for happy net this start-up more than a year of business quickly earn enough popularity.　　These in the real life do not kind of behavior, in the virtual world but a little stimulation, and tease people for the itch, and it seems quite fun.　　Parents who fret about their children's obsession with games, and the mass media exposure, have led regulators to pay attention to the potential problems of these little games.　　Now these social networking sites are already renaming these games, for example by changing them to "picking", although the rules of the game remain the same as before. Developers of new games will need to pay more attention to the rules of administrative regulation to avoid possible penalties.　　Or, they choose to develop and then reluctantly sell their ideas to foreign internet companies. And for the fledgling web site, these are not able to evade the risks they face, if the regulator according to the large online gaming licensing system to regulate, they are likely to be due to the registration of capital and shareholder structure unqualified to qualify.　　This means that if they want to do what they want to do, they must be comfortable with a big company that has a regulatory license. What are the trends in social networking?　　One of the companies you work for may also have regulatory policies. SocialThe site seems less "socially" as groups, friends lists and niche networks become more popular, social networking sites will give people a sense of "xenophobia". Not everyone can join a user-created list.　　Perhaps this is not actually "less social", but rather the internet is getting the most value from social networks and filtering out "impurities". Virtual Market Prosperity Virtual money, virtual gifts and virtual goods market will be greatly improved. The size of the existing virtual goods market is alarming, with Asian markets around 7 billion dollars. But the potential of virtual goods has not yet been fully developed.　　As more and more users participate in social gaming and are willing to buy virtual goods with real money, the market will grow. Social business model gradually formed Foursquare is a location-based social network, or a nightlife interactive game, users add nightclubs, ordering information will get the corresponding points.　　Next year, physical businesses will use social networks to build more business models, such as a netizen in a restaurant, a website that may be able to notify friends in another B restaurant, and businesses can use social networks to attract more consumers. Your company will have a social media policy (it can really be implemented) if the company you are working for does not currently have access to social networking policy staff, then perhaps one will be born this year.　　These regulations can also reflect the company's attitude towards social networking sites and staff participation. Mobile phones become the lifeline of social networking sites about 70% of corporate organizations are currently barred from accessing social networking sites, while smartphone sales are climbing, suggesting that corporate employees are using their mobile phones to log on to social networking sites to send and receive information. Past "smoking time" will become "social networking site access Time", so we will see more and more social networking sites to launch mobile version.