The first simple dream of a grassroots webmaster

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

When I was young, I had a simple dream, which was to become a big figure like Bill Gates. Then think about it, this is a very complicated dream, first of all to have his ability, his family background, his kind of interpersonal relationship ... So the dream has not begun to be broken.

Everyone has dreams and often breaks their own dreams.

To participate in the work, but also in the fantasy of their dreams, such as the endless wealth, luxury and luxurious life, in fact, these after the experience is just a means. After all, people live only need to have warm, laughter, and enough.

The work of the company is an entrepreneurial company, usually do the most is to maintain the company's Web site, a network to change more than 10 times, but also not satisfied, and change the location, from the beginning of the discomfort to slowly accept these unreasonable revision requirements. To continue, and began to pick up the outside of the site list, in fact, the boss is very simple, is to keep these two or three web site maintenance personnel, but also to play his version of the game.

Days in the revision of the past, but also recognized the field of many new knowledge, such as different building systems, fees, free, cracked. Again such as search engine optimization can also do business, everyone is competing for their own keywords in front. Although busy, but also learned a lot of so-called industry knowledge.

One day, remember it was 2006. I see Baidu space inside an article, said is at home can count money, 500 is not a dream and so on, there are QQ screenshots (PS: Write here, please do not resent this is the net to make the type of article, it is a record-style article just), showing how much revenue today, in the screenshot clearly can see, More than 300 dollars a day, I even in the fantasy of this screenshot is my own account to come, after all, I do this line, know that Google has an advertising account can do this income, before listening to people say it, now is their own see screenshots, so full of expectations.

At that time work just a little free, also have a bit of spare money on hand, feel worthwhile to invest in this project, remember at that time this project is not cheap, to 3000, and then bargain 2500 deal. Write here, if the same encounter readers please encouragement. Why, obviously, these are outdated means, but this means temporarily in the hands of a few people, he can use this to sell money.

As a result, I got a broken can not break the English page, and then follow the prompts to hang up QQ chat room, and other people come to add friends, click on the homepage of the Web site. In the Web page's compression package, there are some scattered documents. I was on the side of the operation of the QQ chat room, while looking at the document. Feel that the document is written in the line, but very strange, are mainly in the form of chat records, like what the internal QQ group training documents.

The head was so bad that it couldn't sync with the information all at once, so I could only look for clues in the document. Finally, I see the most in the document is a QQ nickname. According to this clue to continue to search, found is a Web page, which prompts the message of the attack, and then said to permanently shut down, and so on, internal forum normal operation.

Next, I was fascinated to find the source.

As a result, I know a lot of industry unspoken rules, but also joined one team after another, get a copy of the information, one after another program. This phrase condensed a lot of bitterness and experience.

I remember a colleague, see me so fascinated, also take my information to operate some things, but also to wait for the main, after all, not their own money, not distressed, also do not attach importance to, until one did change him. He used the clues I offered to dig up some perimeter teams, remember to make Google cheat click of the league, he also intends to pay to enter the study, because the course is written very attractive, joined the cheating league also get the latest Google advertising to earn a way, remember is Tatsu network video ads.

After the first purchase, I know that all items sold are already over the best time, after all, you are only a person in the sale of information, in fact, there are more than n people selling this thing, even if he stated that 10 of the restrictions, another person you do not know is also written, once the spread of things are past the best period. So, I strongly advised him not to buy, not only did he not listen to advice, but also said a very surprising to me: you let me be deceived all the time.

I begged him not to buy, but he begged me not to persuade him. I can only reluctantly say: You are deceived once, so you can feel distressed.

In the end, it is not a cheat, but it is true that the project has passed the best period, and soon suffered official ban. He got the known results, the taste of the heart is really very complex. I am more complicated, why know is not workable, why he must blindly to pursue it? This problem has been bothering me for a long time, I have not found the answer. Later, I slowly clear, he is a lot of information, but he is not spent, he will not cherish, and he mastered the information is part of it, so he pursues a quick buck.

From the day to earn how much, to hands-on experience in building a station, feel oneself in sublimation, coupled with the ground team, the exchange of ground businessmen, understand that a person's brain map is needed time to build, if today I tell you here, I can very clearly understand the structure of each site, the profit model of each site, the technical content of each site, The investment value of each website, I will feel a bit exaggerated, but, I really from these years of study, learn about the trend of the Internet, understand the Internet's many unspoken rules, understand the impact of the success of the operation of the Internet project is the key factors, understand the Internet technology applications, understand the various resources of the Internet.

Now in the process of chatting with friends, I can even act as an Internet psychologist, from a project option, market test, profit model, promotional model, website persuasive design. I have to admit, because of the negative deception, I continue to pursue, get more information and ability.

Chatting with some of the traditional business owners, I learned that many bosses want to invest in Internet projects, and he can invest two hundred thousand or three hundred thousand without hesitation to run an idea. At the same time, I also participate in or see some of the Internet projects into the process of failure, more often, and friends, they want to join in doing something to earn extra money, the reason is very simple, do not want to say is to make money, just earn to play, make up for small consumption.

When it comes to profit, when it comes to making money, in the internet and in real life, very small projects, all are the reason. In real life, business is starting from their own sales, so that the purchase management, screening suppliers, channel development, channel screening, accumulation of funds, creative packaging, the withdrawal of the ranks. This is a relatively elementary and common method of operation. To the money quickly, change products, and then accumulate funds, and then look for project investment projects.

The internet is a relatively new thing, in the above operation, more thought is two words "no". In this industry, the accumulated wisdom is not enough, can share and learn the role model is not enough, up to the network team management, the Web site program development, is still a minority of the information available. The information here is not about who is going to be this thing, but who knows it better.

Ask a question, often think back, oneself will like this come over, why not go to learn? So, to learn how to learn? The Internet is no marginal, its supporting knowledge is also no marginal ah! This problem has been bothering me for a while. Faced with helpless investors, especially those who want to operate on their own, he urgently needs to learn these things. So, I have a simple dream, is to dedicate the information I collected, to provide raw materials, according to the Clue division. Then I will gradually collate this information, so that they more systematically appear in the people who want to learn this aspect, it is not better?

Faced with a mighty database, I think it should give it a loud name "Internet entrepreneurship rich whole library." And, with the latest technology to give him a net name: Green Nano net. Say do it, I search my entire hard drive, login All my accounts, find the information that matches the clue, put it in the whole library. Whenever I am tired, I think that if I look for these things the same way as anyone else, I am tired and what I am, the resources are for sharing, not for wasting. Instead of looking for this information slowly, or expend a lot of energy to get these experiences, rather than I tidy up to them, get is one thing, learned is another thing, if let the project better operation, at least not waste expression, in-depth point is will let the practitioner more stable operation Point matter. It means a lot!

Think of here, I hesitated again, if this whole library can only let a few people enjoy words, that will waste individual entrepreneur's expression, after all, start not too high. and to enjoy the information is a very difficult thing to do.

Back when I was a child, I dreamed of becoming Bill Gates, and I broke it. Now just understand, dream is broken, if it is a good dream, it must be a simple dream, let things simply proceed on the line. So, I think it is necessary to dedicate all the good things to everyone, so I got a loud slogan: Two lunch box has a whole library. Working days, the most enjoyable is 6 pieces of lunch, after all, hungry, eat is the happiest. Why not let the price of lunch box, get a very comprehensive spiritual food it? Let the brain enriched, people also self-confidence, resources do not waste, how good. This may be my simple dream.

When everyone is plowing, the agile people go out first, looking for information, create business opportunities; Agile people look for information that is more synchronized when everyone else is at work, and when everyone has a chance to find a way to sync information, agile people are looking for someone who has the information, or they are getting the information as fast as they can. The internet is to create a rapid synchronization of information platform, in the face of it, opportunities are equal.

Last year, did a business video site planning program, attached to everyone to see, especially to do business website industry, there is a certain reference value. Dedicate to the reader.

Training Video Type Enterprise website Project planning

A website (Enterprise video station type Project, hereinafter referred to as a website, not to disclose the name of the website) One of the current responsibilities is to provide the home page service for the enterprise, the home page name is: Business School. Business School has five functions: 1, enterprise education and training functions, 2, corporate television functions, 3, corporate office functions, 4, Network Mall functions 5, customer management functions.

The following is a partial assimilation product comparison analysis of a website

1, the enterprise Business School of a website similar enterprise's intelligence constructs the station, in addition to the basic functions of the site (such as company profile, contact information, company news, online recruitment, corporate culture, etc.), there are many other features (such as education and training, television, collaborative office, etc.), but also a unique selling point of a website.

2, at the same time, a website similar to Alibaba's function, using the total score form, each enterprise has a separate site, and can use the terminal resources.

3, because of a website with education and training video points card characteristics, if from this point of view, it is similar to the training Network point card.

Assimilation analysis

Intelligent Building Station Analysis

Intelligent Building Station is also called Self-Help station, the concept probably originated in 2002, at that time, the enterprise faced with the high cost of corporate web site construction, but also because the enterprise Web site to achieve a certain scale, corporate Web site and function is also broadly determined, intelligent construction station at this time gradually became popular.

Currently engaged in intelligent construction Station is very much, last year even the virtual host (IDC) industry has joined the ranks of intelligent building stations, the introduction of such products. Even, there is a home called the network company, the intelligent station operation into a direct marketing form, but also the direct form of the network, once became the network's largest intelligent building station alliance.

Intelligent building Station with "as long as you can type will build a website" slogan began, today, the introduction of a number of derivative versions, including the focus on the generation of static intelligent station system, but also in accordance with different industries such as tourism, hotels, shops, lawyers, etc. to divide the intelligent station system, in addition, there are many multilingual functions. These intelligent station system around a certain bright spot function depends on survival.

Business-to-business Web Analytics

Business-to-business website is now the most popular e-commerce projects, because Mr Ma created Alibaba, so that domestic business-to-business become a big circle of E-commerce.

Alibaba has created an industry-wide business-to-business Web site, with the company following the Business-to-business Web site, followed by other followers who are gradually rolling out industry-wide competition, resulting in a number of industries, or business-to-business sites in one region, based on the Alibaba model.

The derivative of the single industry Alibaba has a lot of development is very good, including in the cosmetics and hardware industry has a fairly successful industry business-to-business, while there are companies to study the Alibaba model of the breakthrough, such as the business pulse, it from the search engine optimization, so that each corporate site has search engine optimization features. Business pulse is also in the form of rapid construction station, in the form of a blog for each enterprise to establish in line with the Search engine optimization function of the enterprise website, through the search engine to bring potential business opportunities, the product from the beginning for their own opponents, search engines can not let in your platform to build all the sites are ranked in the front, The more companies in the same industry do, the less effective it is, and the starting pattern is that it is difficult to develop in this way.

Education and Training Network

After the success of the Chenan to introduce China, caused a lot of the ground upsurge, at the same time, also to the network to take a wave of upsurge, including online training, enterprise training, video and other web sites such as bamboo-like birth, at the same time, there are successful shopping mall was born, these sites are in the study of success, resulting in successful learning is quickly pirated, Soon got a bad name.

Education and training of the site also has a very good site, including video type, information type. such as video types of Web sites such as tourism, if it is a professional video site management can refer to those total points of the site to sell information model, terminus only the development of the station, all the sales in the substation, the terminus does not participate in each of the sites need to link to the terminus, the terminus to run a forum, so that the station webmaster in the Terminal forum performance, To pull the business.

Information type, as if the world manager is a very good management type portal. At the same time, it is not only the success of learning, but management category of the big topic.

Corporate website History

Probably 1999, China has the Internet, as the impact of the Internet more and more in-depth, Chinese enterprises have gradually need to surf the demand. From the beginning of the unacceptable, to the present is not satisfied, especially the speed of the Internet information dissemination, so many business owners have recognized the Internet marketing function. This is Alibaba development to today's bottleneck, after all, simple network marketing can no longer fooled business owners.

The development history of enterprise website is roughly divided into the following kinds:

Business Card Profile Enterprise Web site

High-priced enterprise Web site

Feature-Customized Enterprise website

Image of the corporate web site

Intelligent station-building Enterprise website

Enterprise Web site based on business-to-business platform

Marketing-Type Enterprise website

Search Engine Optimized Enterprise website

Educational and training-oriented enterprise website

Online store-type corporate website

The function and program of General Enterprise website

Home

Company Profile

Company News

Product Center

Corporate culture

Job Opportunities

Payment method

Contact Us

Products based on the enterprise website

1. Website Statistic device

2. Online customer Service

3. Online call

4, OA

5, CRM

6, HR

7. ERP

8, website program (question and answer system, article system, blog system, forum system, survey system)

9, online order, online payment

Enterprise Website application can solve the problem

1, solve the enterprise marketing problems

A) Search engine optimization

B Customer Relationship Management

c) Online customer service

(d) Access to statistics and assessment

e Marketing Planning

f) Invoicing system

g) ERP System

h) Online customer service

i) Payment tools

j) Logistics Requirements

k) Online purchase

2, solve the problem of enterprise management

A HR Personnel Management system

B Financial Management

(c) Training system (motivation, career, skills)

D Administration

e) Co-office

f) Corporate Culture

G. Product training

h) Laws and regulations

A company should have the following homepage

1. Company homepage

A) page design

B Corporate Culture

c) Company Profile

d) Product Introduction

e) Dynamic Information

2. Marketing Homepage

A) online customer service

b) Search Engine optimization

C CRM Customer Relationship management system

d) ERP System

3. Product Homepage

A) Order online

B Online Payment

c) Logistics and distribution

4. Manage homepage

A) Staff channel

B Staff Blog

c) Life Culture

d) Product Training

(e) Cultural training

F. Incentive Training

g) Internal Communications

h) OA Cooperative Office System

Site positioning recommendations

The analysis of the products and positioning of Sequoia Tree Company

Before positioning the proposal, refer to the Redwood Tree architecture, which provides three major tools: Customer Service (CRM), Communication (call center) and network operators (online customer services), the solution is the enterprise website marketing issues, its three tools to solve the core customers to sell the consultation before the data processing, including potential customers and unfamiliar customers marketing programs , and use his CRM system to solve the problem of the old customers ' marketing plan.

Sequoia Tree There are also three other major products: information (self-help station article publishing System), Sequoia Tong (Enterprise and customer instant communication tools) and network Conferencing system. These three major products as the first three products effective supplement.

Product positioning and analysis of a website

Positioning: Solving Enterprise management problems

Looking for partners starting point: can solve the problem of enterprise management platform and function can be considered into a website.

Find a breakthrough point: corporate Television and enterprise in-house training.

Overall framework: Provides a tool to solve enterprise management problems. First of all, solve the management problems of employees, in the video training (the training of the existing video), workplace knowledge (in the article performance Information), staff blog (each enterprise employees allow independent blog), staff style (staff style display) performance. Second, to address training management issues, in video training (existing video training), Web conferencing (existing collaborative office) performance. Again, solve the problem of corporate culture spread in corporate television (consider aggregating all corporate videos as a total page), the blog channel (the Company's blog channel) performance. In addition, you can start from financial management, administration, product training, and other new sections, such as financial management can import related video, administration similar to the workplace knowledge, new information, product training using question and answer system to act as part of the business school function. To solve the problem of enterprise management as the core, thus ancillary to solve the product sales problems, after-sales service issues.

Improve the way of a website: to solve the problem of enterprise management as the core, and constantly improve the function of each section, whether really can help enterprises to solve management problems, such as web conferencing, there is no better way to make the company's remote meetings open more in place? The Restricted video window can also be used as a reference standard for different price points of the product. Another example, the management of employees, can really integrate into the company's operating procedures, whether to introduce a number of recruitment platform for the enterprise to solve the recruitment difficulties, recruit people, whether there is a professional personnel management system to manage the recruitment of employees? Attendance or motivation? or training? As long as can solve the enterprise management method, all is worth introducing.

New Product development Ideas

1, based on the existing website platform, aggregation of one of the themes, you can immediately succeed in the new product;

2, around the enterprise management issues, the introduction of relevant Web pages to use tools, such as HR system, internal communication systems, internal incentive message group, such as Mass.