The first step of Internet winning: The construction of credible website is indispensable

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Tencent Network Technology channel recently reproduced the "It Times" signed Pan Shaoying article: "Trusted website" was questioned: Certification 10 pay 15000 yuan. The article directly to the certification implementation of the North Dragon Network (Beijing) Technology Co., Ltd., together with the China Internet Network Information Center website trusted certification more business behavior. The article also quotes the Shanghai information Society President Hui's Point of view, "there is no department can really identify the credibility of the site," and certification is to be charged, which is more of a commercial operation, the site is only to buy a brand. "It is reported that the North Dragon Zhong Network (Beijing) technology Limited liability company by the China Internet Network Information Center, and China Internet Network Information Center is not government official agencies, just authorize the exercise of national IP allocation, top-level domain name registration and management rights."

(pictured here is the "trusted website" logo for Jingdong Mall)

(pictured above is a screenshot of the "trusted website" of the North Dragon Network)

The website of the North Dragon network is trusted to authenticate or not commercial behavior, we do not matter. But professional website construction company pilotage Science and Technology believes that, the website credible attestation to launch namely Jingdong Mall, Dangdang, Taobao and so on well-known E-commerce website favor, explained that the Chinese Electronic Business operation Environment has yet to be perfected, also explained the market has this credible attestation demand. Not only large and medium-sized e-commerce sites, in the Internet marketing, corporate sites need to be trusted. Only this kind of credibility is not from where the certification, but more is the website construction itself. We try from domain name registration, host purchase, website record, page design and content construction and so on five aspects, each elaborated analyzes how constructs the trustworthy website.

First, the domain name is trustworthy

Trusted domain name must be in line with the popular psychological expectations, this performance in two aspects: one is the domain name subject's choice, domain name main body should be short easy to remember first, the focal point is lets the person easy memory; Secondly, the domain name is related to the enterprise or the industry, can be the industry or product becomes, more can be the enterprise size or brand name. The second is that the type of domain name, that is, we often say that the suffix of the domain name must be common. Data show that more than 70% of the people used to recognize the COM domain name, so the country's top domain name COM is definitely the first domain name registration choice. A third many enterprises easy to ignore, is the domain name registration of all people as far as possible with the domain name point to the same site, the individual or inconsistent domain name resolution point, will greatly reduce the credibility of the site.

Ii. Credible Design

We believe that the success of the site is not only through the text transmission information, more often need professional design deductive value. For enterprise website construction, more than 90% functions similar, no outside of the introduction of enterprise profiles, display company products and other basic columns and functions. But the different design, the feeling is not the same, and the result of this trigger is also different. Subjective and objective factors in the same situation, more professional and exquisite design, nature will effectively enhance the credibility of the site and flow conversion rate. Professional website design is not difficult, effectively grasp the following three points immediately: first, the design of an effective embodiment of the industry characteristics, the second is the design of effective transmission of enterprise value, the third is the design of demanding quality and fine atmosphere.

Iii. Credible content

Website design is very important, professional content is also essential. Whether for search engines or end users, valuable and quality content is indispensable. The credibility of the Web site construction content should first be related to the site, such as the focus on the construction of the company, the content of its website, must be built around the station. The subject or irrelevant or irrelevant content, not only difficult to win the trust of users, search engines will not like. Not only is it related to the subject, the content can be trusted and the quality of the content itself, that is, the content of the site is too rich to be too purposeful. Content rich need quantity more need quality, lack of quality content is also in vain, not only can not increase the credibility of the website, more will be counterproductive.

Iv. The record is credible

A massive Internet supervision rectification, let a lot of people feel helpless, even some complaints. Indeed, the site and the name of the white list system There are many lack of human considerations, of which the injury and pain only stationmaster can experience. However, the record is not only the drawbacks, the increasingly strict real-name policy, but also does improve the Internet access traceability and authenticity. Perhaps, the record of the site does not have much practical effect, but the minimum real-name registration policy has slowly been recognized and accepted, and the record information can be publicly queried. For small and medium-sized enterprises, as the host of website construction and legal person, whether or not the record or the record information is true, naturally related to the credibility of the site.

V. Operational credibility

It's hard to imagine how a website can get users ' trust by frequent failures. It is also hard to imagine that a Web site is often tampered with attack pages, how to win users favor. Therefore, for small and medium-sized Enterprises, the site security and stability of the operation of the construction of a trusted Web site is the most critical and most important step. Web site can be safe and stable operation, mainly depends on three aspects: first, the reasonable safety of the website program, professional program development can enhance the security of the site, the second is whether the Web server security and stability, whether there is a corresponding technical support and operation of security precautions, there is no absolute security, but should have the measures; Third, DNS resolution services, this has always been the most vulnerable to security, and almost every year there are a large number of Web site domain names because of DNS instability or attack helpless interrupted access.

More and more enterprises pay attention to the Internet, the Internet marketing, this phenomenon is manifested in more and more enterprises have launched the Enterprise website, launched E-commerce site, but also in search promotion and search engine optimization competition more and more, the enterprise investment seems to be some regardless of cost. But Shanghai website Construction Company Pilotage Technology (www.joyweb.net.cn) that, for enterprises, no matter what kind of marketing approach, as long as the relevant Internet, corporate website construction can not be bypassed. Moreover, website construction should not only meet the needs of publicity, but also conform to the requirements of network marketing. At the same time, as a corporate Internet win-sell first step, the credibility of Web site construction is indispensable.

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