The first force point for cross-border business-to-consumer entering the autumn and winter season is the homecoming season

Absrtact: Through the June or July business season, cross-border businesses into the autumn and winter season of preparedness, the first force point is the Back-to-school season. Recently, the Orchid Pavilion, Milan Network, Eachbuyer, Tinydeal, Banggood and other Cross-border Business-to-consumer have joined the Back-to-school season to promote the ranks, for

After the June or July business season, cross-border businesses into the autumn and winter season of preparedness, the first force point is "Back-to-school season." Recently, the Orchid Pavilion, Milan Network, Eachbuyer, Tinydeal, Banggood and other cross-border consumers have joined the Back-to-school season to promote the ranks of the upcoming school in Europe and the United States students to introduce a variety of preferential activities.

Orchid Pavilion Set potential Back-to-school campaign page

Billion power network learned that, in addition to schoolbags, pens, music players, u disk these students commonly used things, shoes, accessories, mobile phones, watches, sports protective gear, etc. also became the popular category of Back-to-school season. According to the focus of the promotion of the target audience and consumers of the product point Zane purchase, women's clothing, mobile phones become the most popular products.

It is understood that to fashion apparel, wedding dress for the main category of Orchid Pavilion and Milan Network, in the Back-to-school season, mainly launched the major women's, women's, accessories and suitable for a variety of banquets and other products of the limited-timed special selling activities, advertised discount strength ranging from 20% to 85%. Eachbuyer, Tinydeal, Banggood mainly launched a variety of 3C accessories, mobile phones, tablets, but also a lot of apparel products.

Among them, some players almost throughout the August as a back-to-school season to promote the activities of the time, and some of them into a similar period of time limited to flash sales activities, only briefly lasted a few days, but also some of them into a series of promotional activities, intermittent launch of multiple rounds of special sales. As you can see, all cross-border companies are struggling to play tricks for the first draining opportunity after the off-season.

Industry to billion power network pointed out that for cross-border business, regardless of off-season or peak season, always do some similar promotional activities, Back-to-school, school is just a gimmick. On the one hand, large promotion activities can be drainage, stimulate buyers desire, on the other hand, this is a good way to clear inventory. From the positive momentum of the home, the off-season after the exerting force is imminent.