The first half of 2014 China's online shopping scale 1.1 trillion yuan

Data show that in the first half of 2014, China's online shopping scale of 1.1 trillion yuan, the user scale of 332 million, over the United Kingdom, France, Germany and Canada, the total population of four countries. According to Zhang Pedong, deputy director of Commerce Department of Commerce Department, China has become the world's largest online retail market.

From the bustling metropolis of high-rise buildings, to the dusty remote small county, from fashionable white-collar beauty, to the simple villagers, online shopping everywhere. And to support this huge market is the network of entrepreneurial employment. According to incomplete statistics, the direct and indirect workers who support the development of net-purchase are now over 10 million people. Relatively low-cost, low-risk, low threshold of the online shop entrepreneurial model, in the lack of funds, lack of experience of young people in pursuit of, but also for other vulnerable groups to provide the opportunity to achieve dreams. According to preliminary statistics, over 10 years, more than 30,000 people with disabilities have chosen to start a business on Taobao platform.

Of course, such a huge retail market and the employment market can not be separated from the government's active cultivation. The Ministry of Commerce in the implementation of the promotion of e-commerce applications, said that by 2015, to make e-commerce turnover of more than 18 trillion yuan, making the network retail turnover equivalent to the total retail sales of consumer goods more than 10%.