The first half of Hebei Shijiazhuang Group purchase turnover of 290 million yuan, an increase of 93.9%

Abstract: In the first half of this year, Shijiazhuang group buying market remains active. According to 800 web site statistics show that this year from 1 to June Provincial Capital Group purchase turnover of 290 million yuan, an increase of 93.9%. Among them, the number of the group of 4.918 million people, the sale of a single group of 70,000, the year-on-year increase

In the first half of this year, the Shijiazhuang group buying market remains active. According to 800 web site statistics show that this year from 1 to June Provincial Capital Group purchase turnover of 290 million yuan, an increase of 93.9%. Among them, the number of the group of 4.918 million people, the sale of the group of 70,000 single, an increase of 104.1%.

Recently, in Shijiazhuang many restaurants can see such a scene, the public is not in a hurry to order after the meal, but first opened the phone in the group buy application software, search the restaurant's purchase products, and then on-site orders, on-site consumption.

In the mobile internet trend, the current group buying sites, businesses and consumers are changing, this change to promote the group buying industry to a new marketing model, "live group buying" has become the mainstream model.

This model makes consumer behavior more rational. "I used to spend a lot of time browsing group buying every day, almost being led by the nose." Now is to come up to eat, it is targeted to find, for example, will set a region to select food, so to find their own need to buy products. College student Min said.

Shijiazhuang Group buying Market, the most popular is the food and beverage. In the first half of the purchase orders sold, 67.8% of the share of food and beverage, occupy the half of the group buying market. The rest of the entertainment industry accounted for 13.7%, hotel tourism accounted for 11.8%, living services accounted for 6.3%, while the goods and other forms accounted for only 0.4%. This shows that the group buying market is also constantly integrated into the local life service market.

According to analysis, consumers for different group purchase sites focus on different, the majority of consumers buy is to find a preference for the beer and Skittles list. And for the commodity group buy, consumer is to "stroll" form casually look. "When I take the bus, I often open the mushroom street, folding 800, and other software to find the favorite products." "said the citizen, Ms. Wang.

Group 800 data analyst Kangkang believes that the group buying industry into a new stage of development, large group purchase site platform volume will continue to grow, and small group buying site to unsustainable. The constant escalation of market competition, to stimulate the purchase site in the gap between the search for survival space, this space is convenient catering, local tourism and other more features, more closely localized services.