The first half of the air conditioner market report: Haier air-conditioning growth in the country

Into the end of August, the air conditioning industry officially announced the end of the 2012 frozen years, the brand's market transcripts have also been handed to the public. Recently, the National Bureau of Statistics China Industry Enterprise Information Release Center in the first half of 2012 China air-conditioning industry Market Competition Situation Report (hereinafter referred to as the "Report") officially released, from the report data, in the domestic economic slowdown, international market consumption of the great environment, 1 to July, The total sales volume of the main air conditioner brand in the country decreased by 9.32% and 4.96% respectively compared with the same period last year. Reporter found that although the overall situation is not optimistic, but still have a brand trend of growth, such as Haier air-conditioning to 11.49% growth rate as the industry's largest category, far more than other brands. Experts believe that this just proves that Haier air-conditioning has been the market, the user's high degree of affirmation, but also shows that technological innovation in the Industry brand competitiveness on the role is gradually increasing. Through the analysis of "report" data is not difficult to find, today's consumers more favored refrigeration heating fast, energy saving, quiet effect of the air-conditioning. People choose the standard of products, gradually from the demand for the price to the quality of life needs, therefore, Haier air-conditioning in the first half of this year's market results not only benefited from the quality of the leading, but also from high-quality products to meet the needs of consumers. Haier air-conditioning related responsible to tell reporters, integrated Haier in Japan set up the frequency of research and development center, Haier in the 2012 cold years leading the industry launched the international advanced "broadband CFC-free technology", so that the air-conditioning in the operation of more stable, more power, in high-frequency refrigeration heating effect is strong. The application of this technology has created the Haier variable frequency air-conditioning continuously stable in this year, the best-selling model of the first miracle. At present, this technology has been fully used in Haier inverter air-conditioning products. Comprehensive nearly three years of authoritative data can be found, environmental protection and energy-saving products are becoming the main air conditioning market, air-conditioning enterprises by virtue of energy-saving technology leading to occupy the market competitive advantage of the competitive situation is also increasingly clear. It has become the intrinsic reason for Haier to get the rapid growth of the market by putting energy conservation research and technology innovation in the important position of product development. Since the launch of China's first inverter air-conditioning so far, Haier has led China's frequency conversion air-conditioning to achieve three technical changes, it is not difficult to see Haier in the air-conditioning product innovation effort, it is such efforts for Haier won the favor of consumers. Now, air conditioning products to high efficiency and energy-saving development has become an inevitable trend, in such a background, Haier air conditioning broadband fluoride-free frequency conversion technology application will appear more fit consumer and industry demand, it not only for Haier brought a higher brand recognition, but also in line with the trend of development, driven by the upgrade of consumption, To the industry innovation and market development have a good role in promoting.