The first half of the U.S. Regiment mobile end turnover of 11 billion yuan to contribute more than 70% of the turnover

Summary: Mobile buy See Profit Dawn. Recently, the United States Mission Network announced its first half of the mobile end of the turnover reached more than 11 billion yuan, local life services or become a major mobile internet profit industry. According to the U.S. network related to the head of the group: the first half of this year, the United States group trading

Mobile buy See Profit Dawn. Recently, the United States Mission Network announced its first half of the mobile end of the turnover reached more than 11 billion yuan, local life services or become a major mobile internet profit industry.

In the first half of this year, the U.S. group's turnover has exceeded 16 billion yuan a year earlier, with more than 70% of the turnover in the mobile end, according to the head of the group. We see from the backstage, the mobile end of the transaction ratio is still rising, and the trend is obvious, the entire year, the U.S. Mission Mobile end volume will be more than 30 billion yuan. ”

Since 2010, with the increasing popularity of mobile intelligent terminals, mobile applications and services continue to enrich the mobile internet in the world has set off a period of development climax. Behind the rapid development, mobile Internet also implied crisis, Tencent board chairman Ma said that the current 70% of traffic from mobile Internet terminals, but from the industry-wide, mobile Internet terminals from the income of not more than 10%-20%, the business model is not clear. 2014 The vigorous development of local life services, no doubt to inject a needle in the industry.

In fact, the Local Life Service (hereinafter referred to as "O2O") as an emphasis on line under the combination of business model, and app application has a natural combination of points. Mobile phone with the most close to the distance, with the longest time, the mobile phone app will people and life service distance continues to shorten.

In this connection, industry analysts pointed out that the current mobile internet can see the main four kinds of money mode: advertising, direct user fees, biased logistics and E-commerce and O2O. Advertising due to mobile phone screen restrictions and user experience considerations, revenue capacity than the PC side of the difference is too much, from the PC era, China's users have been accustomed to free, in the mobile end to cultivate user pay habits have been very difficult, the most reliable is e-commerce and O2O, E-commerce from the PC to the mobile end, rarely experience breakthroughs, O2O may be the most reliable and promising profit model for mobile Internet, from the current trend of mobile Internet, the leading enterprises in the O2O field will most likely become a big one after bat.