The first half of this year, the national mobile phone market cumulative shipments reached 220 million

Absrtact: August 6 News, according to the Ministry of Industry recently announced information, the first half of this year, the national mobile phone market cumulative shipments reached 220 million, of which 4G mobile phone shipments reached 40.394 million. Among them, domestic brand total LTE mobile phone (4G) accounted for 80.

August 6 News, according to the Ministry of Industry recently announced information, the first half of this year, the national mobile phone market cumulative shipments reached 220 million, of which 4G mobile phone shipments reached 40.394 million. Among them, domestic brand total LTE mobile phone (4G) accounted for 80.7%.

In the model aspect, the 4G handset also becomes the market pursues the hot spot. The first half of this year, the country launched a new 3G mobile phone models 706, including 4G new models of mobile phones 348. June new 4G mobile phone models for 128 paragraph, 3G mobile phone models for 67.

The second half, 4G mobile phone development latent three big positive:

1, the number of 4G users in China more than 14 million. Ministry of Information shows that China's 4G users up to 13.97 million, China Mobile 13.943 million households, Unicom and Chinese telecom data added up to 27,000. IDC data predicts that in the second half of 2014, China's 4G market will show a burst of growth, the 4G-style smartphone share, will be from the first quarter of 6%, jumped to four quarters of 52%;

2, distance from the three major operators plan to customize the space is very large. China Mobile's second half of this year terminal 200 million, of which LTE mobile phone 100 million, the Chinese telecom target year sales of 4G mobile phone 36 million, Unicom lte+42m custom terminal sales reached 100 million;

3, three model 4G mobile phone continue to subsidize. Although the Sasac battalion to increase the impact of the operator three years to reduce marketing costs 40 billion, but five model 4G mobile phones can use cost subsidies, phone subsidies, channel fees and other forms, the comprehensive subsidy rate of not more than 50%, and three model 4G mobile phones can not use cost subsidies, subsidy rate of not more than 30%. Cao, vice president of Cool, said: Carrier subsidies are down, but mobile sales are still rising, meaning that high-end models such as Apple, Samsung and channel sales will be affected, and the domestic 4G thousand-dollar model subsidies and shipments will increase.

However, the adverse factor is the FDD 4G license issuance date is uncertain, FDD 4G mobile phones in the short term difficult to break out. In addition, China's mobile phone market has become saturated. January-June China's entire industry to produce mobile phone 846 million units, an increase of 14%. This data is significantly lower than in 2013 (1.46 billion, growth 23.2%).