The first half of this year Xiamen network retail sales have reached 5 billion yuan, an increase of 49%

Abstract: From the city Bureau of Commerce in August just disclosed a data, the first half of this year Xiamen network retail sales have reached 5 billion yuan, an increase of 49%. According to industry authority estimates, Xiamen this year's network retail sales will exceed 10 billion, is expected to reach 11 billion, the rapid growth

From the city Bureau of Commerce in August just disclosed a data, the first half of this year Xiamen network retail sales have reached 5 billion yuan, an increase of 49%. According to industry authority estimate, Xiamen this year net retail sales will surpass 10 billion, is expected to reach 11 billion, the growth is swift and violent. But in fact, this is still far from reflect the development of Xiamen Network retailing industry progress and potential.

A, "Did you go to the statistics bureau to declare it?" ”

20,000 web Merchant is just the tip of the iceberg

To the city Bureau of Commerce, the leading group of E-commerce model City office, just met two of the tea to consult the electricity quotient, deputy director Zeng Jianmin's first sentence asked: "Do you go to the statistics bureau to declare sales?" "The declaration can help the electricity business to obtain the policy support, if according to the stipulation, the annual network retail sales reach 5 million yuan, gives 50,000 yuan reward, achieves 10 million yuan, grants 100,000 yuan reward, achieves 50 million yuan, grants 200,000 yuan reward ... In addition, there are incremental incentives, to help traditional enterprises to carry out online retail activities, and so on, and these need to go to the statistical office to declare, to obtain recognition. "There is a electric business enterprise in the lake, last year sales amounted to 70 million, but did not go to declare, so could have received the reward did not get, unfortunately." "Zeng Jianmin said.

At the same time, the positive declaration of the electrical business can also enable the parties to more accurately grasp the development of local electricity business. Because the electric business operation mode and the traditional industry are very different, and in recent years, the development of the electric business and the traditional industry presents the intersection, the integration situation, makes the statistics quite difficult.

Data show that last year, the total network retail sales of more than 6 billion yuan, registered network of more than 20,000, but this is probably only the tip of the iceberg, because there are a large number of small micro-electric companies with annual sales of less than 5 million are not registered, some of the size of the electricity quotient is not included in "6 billion yuan is equivalent to Xiamen city's total social merchandise retail sales of 6%, below the national average." But in 2013 Ali Institute released the "Electric Quotient Hundred Cities List", Xiamen eighth. This should be related to the difference between the evaluation system and the statistical caliber. One industry insider said.

B, "The product electricity trader faces the dilemma"

Facing competition from across the country

However, in the rapid development of the same time, Xiamen local electric dealers also face difficulties. "Three years ago, Xiamen's local manufacturers have been doing a very hot, the emergence of a number of enterprises: the name of the shoe library, PBA, Amoy shoes nets, 0th male ... The smallest annual sales are tens of millions of, such as the name of a shoe store, or even up to 3, 400 million. But the last year or two has faced bottlenecks and difficulties. "Wanxiang Network business deputy general manager Wang Weiwen said. According to his analysis, the reasons are mainly from two aspects, on the one hand these enterprises are product-type dealers, mainly relying on Taobao cat such a platform to sell goods, easy to be controlled by the platform policy; On the other hand, the competitiveness of product-type dealers in products, prices, as the traditional enterprises have to move to the electricity quotient, their original advantages and channels no longer into more fierce competition.

"Network retail competition is very fierce, because often to face from the national competition, especially the location of Fujian, the North has Shanghai, South Guangdong, they purchase channels, logistics, especially the customer base has advantages, easy to large scale effect, relatively speaking Xiamen is difficult." Taobao opened a pet products shop in Lin said.

And from the Business Bureau of a data, Xiamen E-commerce development Faced with the problem is not only so, but also include the lack of industrial park, enterprises dispersed, the industrial chain is incomplete, e-commerce support system to be perfected, the talent shortage of e-commerce, the construction of statistical standards lag behind, e-commerce enterprises small and so on.

C, "Support policies will continue to adjust"

Electrical Business Development Localization

Even in the face of challenges, Xiamen network retailing is still showing a rapid development trend. Industry estimates this year Xiamen network retail sales will break 10 billion yuan, 6 billion growth 40%―50% last year, and four years ago in 2010, the data is only 600 million, 2008 is only more than 10 million.

Wang Weiwen said: "To Wanxiang experience, to do the platform, to do the local is a good choice for Xiamen electric business, do the platform may not be easy, but there is still a big space for localization." "Wanxiang net business turnover reached 2.5 billion last year, Xiamen is the largest network retail platform." Many national electric dealers have also sought localized development. The latest news from Simin District is that the country's largest group buying website, the United States, has decided to invest 400 million yuan in Xiamen to set up research and development operations center.

Under the double pressure of high speed development and facing the challenge, the necessary and timely support and guidance become the attention point of all parties at present. Fujian Province at the end of May issued a "further accelerate the development of E-commerce," a number of views, and 2013 launched the "Xiamen Electronic Business support funds management interim measures" has been brewing adjustment. "Based on the results of the past year, we are also considering a number of new driving directions, such as the emphasis on supporting model electric business enterprises, model electric business platform, demonstration electric Business park, as well as the training of electric business personnel, the transformation of traditional enterprises to give support and so on." "The relevant Ministry of Commerce disclosed. The development of the Internet has changed very quickly, and rapid adjustment has become a consensus.