On the afternoon of December 13, 2012, Tencent officially released its Soso street map, becoming the first street map of the country's official compliance operation. The launch of the Soso street map also includes six major cities, Beijing, Shenzhen, Shanghai, Guangzhou, Xian and Lhasa.
The domestic map industry has long been lacking similar to Google (Micro-bo) Street View of the real map products, just soso the release of Street View map successfully fill the gap in the market, promoting the map industry ecological upgrading.
First, the data is comprehensive. The Street View map, covering 6 cities, covers the Beijing Temple of Heaven, the Forbidden City, the Summer Palace and Shanghai Xintiandi, Shenzhen World window, Xian Dayan Pagoda, terracotta Warriors, Steles and the Potala Palace in Lhasa, more than 70 famous scenic spots, featuring 6 cities, 10,000 night scene and Huangpu River in Shanghai, The Street View map of 66 colleges and universities is launched specifically for the student user group.
Second, the online map has a high-quality screen. All images are up to the SLR camera level to shoot high-definition quality, the picture is clear, sharp, transparent, visual effect is very good.
At the same time, the release of the street map to absorb the lessons of similar foreign products, public information to take the most stringent privacy treatment. When a street map gathers data, it captures a huge number of individuals, vehicles and public places information, the Soso set up a special team to deal with, where the personal information involved in the face, private car licensing part and the sensitive areas involving public information are through the first program, after the manual audit of the way of fuzzy or texture transplant, In order to protect the privacy of users, and then after the competent department of Audit qualified release online.
In addition, users can experience the Soso street map through a carefully designed and exquisite user experience. At the speed of access, the combination of Street View map and traditional map, users use street map marking location, and friends to share, and so on, the release of the Soso street map are orchestrated, and strive to provide users with the best experience.
In an interview, Soso Street business leaders simply elaborated the future direction of business development. "Data will continue to launch more cities, so that more users at home to enjoy the street map to distinguish the superior experience of traditional maps;" Soso Street Map will play an important role in the entire Tencent open strategy, the future will be for the industrial chain and eco-circle launched a variety of interfaces for the upstream and downstream partners to use Street View to provide a variety of facilities, always put the user experience at the core of the business, continuous optimization of products, reduce the use of the threshold, closely combined with users daily travel, travel , Parties, route search and other needs, to provide a variety of high-quality functions and services, to create high-quality products to win Word-of-mouth. ”
Market research reports show that by the end of 2012, China will have 510 million Internet users using LBS services, a number of internet giants and traditional map services vendors are coveted geographical information services commercialization of the big cakes, from the user experience perspective of the revolutionary changes to see, Tencent launched the Soso street map will be the existing market layout constitutes a severe impact, announcing the arrival of the new era of Internet industry map.