The first impression is sealed by the web version of "The Legendary World", "Jag handed down"

The legendary world already has a three-platform version of the game, including PC-side MMORPG, webgame web games, mobile-phone games.

At present, some of the domestic game companies are carrying out their own platform game layout. On the one hand, the past focused on mobile games and web game companies began to client game development, on the other hand, the client online games have also entered the page tour and hand tour market, strategic layout.

Industry personage points out, the core idea of the whole platform game layout and mobile interconnection strategy of Shanda game has already revealed the clue, that is to high quality classic large-scale MMO game as foundation and core, go to develop cross-platform game product, and finally get through the whole game platform, attract and unite a wider user group.

Classic brand "Legendary World" to get through the whole game platform

"Legend of the World" is a grand game of the senior online games original studio "handed down Studio" in 2003 launched the first independent research and development of large-scale original online works, in the last ten years of life, "legendary World" launched countless large editions, handed down the brand has also been the "ten most popular National games", " The top ten most popular online games, "players favorite ten games" and many industry awards, are countless players in the minds of the classic game brand, is also the history of China's original online games has a very significant milestone.

Since 2009, the brand has begun to expand the product chain, has developed and listed the "Biography of Heroes handed Down", "Treasure handed down" and "handed down the Matchless" and other products, in the client online games market has achieved greater success, rich product lines and user groups. However, after more than 10 years of development, China's end-travel market has become a fierce competition in the Red Sea, in recent years, with a variety of emerging forms of play, the rapid development of web games, mobile games and other terminal platform games, online game manufacturers are willing to develop mobile games and web games, looking for a new "blue sea" market. Shanda Games Chairman and CEO Tan has told the media, China's game industry has changed, the market is growing, the competition is more intense, large online games players need more products, Shanda Games will be for users to launch different kinds of products. 2012, born out of the legendary world "Jag handed down" web games and "Jag handed down" mobile version came into being.

Media data show, "Jag handed down" mobile phone version since July 4 opened open test, the first day of the online download that breakthrough 180,000 times, the online two days to download the total reached 300,000 times, two-day cumulative income exceeded 200,000 yuan. At the same time its release platform, Shanda Games mobile business Development and operation of the brand "extreme plus" also began to play its potential.

At the same time, by "handed down the studio" to create the first series of "Jag handed down" web version also opened on July 11, was named the 2012 Gold Page Award for the most popular web games, marking the grand game will open the new journey of the Market page tour. According to the introduction, the game using the latest Adobe FLASH11 technology research and development, the application of Flash11 new GPU acceleration and other performance, greatly enhanced the actual performance of the game, in the game screen and so on to reach the traditional client online performance, and specifically for the page Tour user group to create a series of new game systems, with role-playing and the Secret warrior as the core of the "two-line growth" play, but also allows players to easily enjoy the "end of the mixed" game experience.

Grand Games Mobile interconnection Strategy Dew clue

This year, Shanda's frequent moves in the mobile-Internet arena have been particularly noticeable. April, the Grand game launched the first agent of the first tour of my country, May, Shanda games under the responsibility of mobile business operation of the brand to make an official debut, and released the first transplant Hand tour "Jag handed down." Days ago, Tan also revealed to the media that the Shanda game has reached a strategic partnership with developer Square Enix, the Final Fantasy series, to develop and operate mobile gaming, and will release the "Final Fantasy" version of the series of early game Final Fantasy 1, 2 and 3 of the World Classic game brand.

Industry personage points out, inquire into the various movements of grand game, we can see a clearer strategic context, that is, the core concept of the Grand game Mobile interconnection strategy has been emerging, is to high-quality classic MMO game as the foundation and the core, to develop Cross-platform game products, and eventually open up the full game platform, Attracts and condenses a wider range of user groups.

According to other sources, the Grand game will further promote the own copyright large MMO adaptation transplant, "Jag handed down" mobile version of the release is only the first step, this year will have "Rainbow Island" and other key products of the hand of the transplant release.

In addition, an insider said, Shanda Games will be through the full implementation of the mobile interconnection strategy, in addition to this year will be a dense release of a variety of boutique hand Grand, will also get through the Grand game PC platform gaming community and mobile terminals. 2012 is expected to have 10 of the balance of overseas well-known hand tour and grand games own copyright large-scale MMO transplant masterpiece, successively landing pole Plus.