The first Internet insurance company in China has finally surfaced

Yesterday, the reporter from the Shanghai Municipal Administration of Industry and Commerce confirmed that, by Alibaba's Ma Yun, China Ping ' an MA, Tencent's horse-Teng set up by the Public Security online property insurance company, has completed business registration on October 9, the domestic first Internet insurance company finally surfaced.

Registered capital of 1 billion yuan

According to the Shanghai Bureau of Trade and Industry information, "Public Ann Online" Enterprise status Display as "established", the company's domicile is "Shanghai Huangpu District, No. 169th Yuanmingyuan Road, building 4-5 Floor," registered capital of 1 billion yuan, the company type is limited (unlisted), the company set up a date displayed as "October 9, 2013 ”。

In addition, the Shanghai Bureau of Commerce and Industry information also shows that "Zhong an online" business scope is "with the Internet transactions directly related to the Enterprise/family property insurance, freight insurance, liability insurance, credit guarantee insurance, the reinsurance business of the above, the national laws and regulations allow the use of insurance funds business, approved by the China Insurance Regulatory Commission other business. ”

For the "Public Security online" business, the company's media staff told reporters: "There is no more information to disclose." "It is understood that the" public Ann Online, "The legal representative of the company chairman Ouyaping, at present he holds the Blackstone Holdings, Weihua Holdings, Hong Kong-China Gas and other listed companies.

specialize in internet products

It is reported that "public Ann Online" will break through the existing domestic insurance marketing model, do not set up branches, completely through the Internet for sales and claims; in product development, to avoid the traditional car insurance business, and specializing in internet transactions directly related to business and family property insurance, freight insurance, liability insurance, credit guarantee insurance The target customer base is the Internet economy's participants, including the Internet platform, Internet service providers, E-commerce businesses, online shopping consumers, social networking participants and other companies and individual customers.

In view of the information previously disclosed, Alibaba is "public Ann Online," the largest single shareholder, the shareholding ratio of 19.9%; Ping An and Tencent each holding 15%, tied to the second largest shareholder, the remaining about 50% of the shares are decentralized in Ctrip, excellent company Holdings, Japan News Network Technology, Internet, Gadesin investment, Far-strong investment, such as 6 network technology or investment company hands.

Experts say

E-commerce Impact insurance market

For the establishment of "public Ann Online", the capital economic and Trade University of Labor and Economic education professor Tuo, said that the development of E-commerce has gradually been more consumer recognition, has become more and more mature, MA, MA, The bosses in the three-bit industry have already taken full account of the risks that the company faces in the future before cooperating.

At present, "public Ann Online" has two main advantages: on the one hand, the cost advantage, compared to the traditional market channels, e-commerce sales channels have no geographical division, can cross the country, its operating risk is smaller; on the other hand, the product audience, E-commerce, the main consumer groups for young people, The traditional sales model has been gradually replaced by online channels, for young sales groups, Internet E-commerce more easily accepted.

"If the late service can keep up, ' public security online ' will certainly be recognized by the public." Tuo Guozhu said that, in addition to channels, "public Ann Online" product settings are also very critical, must be no geographical restrictions, insurance, underwriting, claims are unrestricted under the premise, can be more popular.

In addition, the E-commerce model is impacting the current insurance market, in the recent past, China Life and Alibaba signed a strategic cooperation agreement, the country Life products will be sold through Alibaba electronic channels. and including Taikang, Xinhua insurance and many other insurance companies have "involved in the net", or self-built platform, or into the online mall, the future development of E-commerce has become an important part of the operation of insurance companies.

Tuo Guozhu said that the "public Ann Online" will be the establishment of the current insurance channels and models bring impact, but he also said that the extent of the specific impact is still difficult to judge, need time to verify.