The first issue of globalization development strategy in Korea Seoul China Cultural Center

Source: Internet
Author: User
Keywords Perfect World H.
Tags based development development strategy distribution enterprises entertainment global internet global resources

The Perfect World (NASDAQ:PWRD) today in Korea Seoul China Cultural Center to launch the first global development strategy. The perfect world will start its global investment and globalization process, through investment and other means, together with the world's partners to develop the next generation of global Internet entertainment technology.

This year ChinaJoy, the perfect World announced the first time to develop the next generation of Internet entertainment technology, this time in Seoul formally put forward the "perfect entertainment world with" concept, the hope is based on technology to upgrade the ability to integrate global resources, to play a chance to expand with the global network of entertainment business cooperation, And then more entertainment products.

Perfect World CEO H. stressed that the perfect world is willing to provide financial and technical support to the globalization of the open mind and operation, in the introduction of technology, marketing, product innovation and other aspects of building a global platform.

H. said at the conference that the next generation of Internet entertainment will be covered with a variety of terminals, cross-cultural product form, globalization of creativity and consumption, technological revolution and other characteristics, and "creative industry characteristics doomed a company can not cover all the best ideas." Investing in a global search for ideas may be key to succeeding in the next generation of Internet entertainment. ”

"A few months ago, the perfect World launched China's first global game investment strategy," ――pwin said. In the future, we will promote Pwin in South Korea, invest in Korean enterprises and cooperate in the development of globalization, H. said.

According to the next development plan of the perfect World in Korea market, H. said that the Korean market has always been the focus of the perfect world. From 2006 onwards, the perfect world of games began to enter the Korean market. 2012, the perfect World in South Korea set up a wholly owned subsidiary, further clarify the Korean market in the perfect world of the role of the global distribution.

In addition, H. added, the Perfect world in Korea, the amount of investment is not limited, game companies will be the focus of investment, and cultural industry downstream of each link is also a potential investment or mergers and acquisitions direction.

According to the introduction, the perfect world will continue to strengthen the investment in Korea, on the one hand, with the experience and resources of Korea's local enterprises, to increase marketing efforts, on the other hand, the use of the perfect World globalization platform to help Korean local innovation enterprises to enter the global market, while the perfect world will be in the Korean market experience for its global promotion.

Since 2007, the perfect World in Chinese online games overseas export field, 6 consecutive years ranked first, the share at one point accounted for nearly 40%. H. said that the internationalization of the perfect world is divided into four stages: overseas authorization, the establishment of overseas distribution distribution team, investment and acquisition of overseas research and development institutions, global resource integration. And now perfection is advancing the implementation of the fourth step.

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