The first lesson of Dingdao's case study: the operation of local websites

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Preface: The mailbox often receives some webmaster friend's help mail, most of my site is to help the operation of the road, one for everyone to diagnose the analysis of the time is not allowed, and then many problems are very similar, I would like to classify the various issues and then according to the classification of the site categories, unified writing to my point of view of personal experience, Let more people see, participate in the discussion, we have some learning progress. Dingdao in this statement, all my articles are welcome to discuss, but only for your reference, not as the standard of operating the website, in the future article I will mention some practical methods, and finally I hope that we learn not only methods, but ideas.

All right, get to the point. The first lesson is about the operation of local websites, why is the first lesson about local websites? I believe that many webmaster operations site has just started from their hometown of the local site began, many people began to feel fresh, said that their own operation of the site to go out in the local very face, it can be said that the local site is a lot of webmaster's way to set sail, Of course, many stationmaster's road of failure. Words are not much said, on the case. The last two days received such an email: "Teacher Ding, Hello, is this, I have a question to ask you, is that I do the regional forum, and our side of the region is not big, but why the site has been not to traffic, we have posters, publicity, and even several QQ groups, groups have schools, have to work, Can say that there are hundreds of people, but why the site to see more people, reply to less people? And Baidu's ranking is not very good. Can you take a look at it for me?

Hope Ding teacher see can reply, my website is http://www.***.cn "Open this website, we discovered is a local community forum of Shantou Haojiang District, the name is called the Haojiang net." Habitually I first did not look at the production of the site itself, but through Baidu search "Haojiang" two words, found in front of this site there is a new Haojiang, but through the search results page we found that new Haojiang snapshot with the new on September 3, and this network snapshot update although it is on September 25, but in the back, It's so confusing. But let's look at the description of both websites.

Haojiang Network: Haojiang Network (www.***.cn) was established in May 2008, mainly to collect the news, recruitment, trading, stores and other information, we will create a more perfect platform to do the region's largest information exchange center. ... New Haojiang: New Haojiang new Haojiang, new Haojiang net, Haojiang Net, Hao Island net, Dahao Net, the website of Haojiang people, Haojiang, Haojiang literature, social news, eat and drink, Haojiang audio-visual, party activities, campus life, humor jokes, fun, fun, original photography, technology ...

It is clear that in the new Haojiang description, the two words of Haojiang were heaped many times, so that the idea can more floating red show, more conducive to search engine crawling. When it comes to this, some people may ask: The new Haojiang such a large number of heap Beecher keyword will affect the user experience, Count is not black hat seo, will be Baidu K off it? What I'm trying to say is how much of this heap of keywords is a bit of a user experience, but because in a small place like Haojiang, where the key words are less competitive, Even if the pile of a few keywords, as long as not too much, or the same type of site in the region do not have too many words, generally will not be k. If these two websites one is the Guangzhou net, one is the new Guangzhou, the new Guangzhou so piles up the keyword words, is the likelihood of being k more than 99%!

However, the website description is only one aspect, the reason is that the Baidu snapshot update fast, new Haojiang update slow, I think is not in the site itself production and operation, is entirely because the Macau network is the old station, new Haojiang is this year's new station, new station snapshot has always been updated slowly, this is the industry consensus. Finish the description, we go into these two sites to see the title and key words, both in the keyword settings are very reasonable, no. Then let's look at the production of the site itself, both sites are using the latest version of the Discuz, a very powerful CMS program, integrated a variety of functions, it is no exaggeration to say that the use of this program can almost do any type of Web site, it seems that both big site webmaster are the people with the Times, have used the latest version, And it seems that the site has been in the recent revision.

Then we analyze the construction of the site itself, open the Haojiang network-Haojiang People's website. Very puzzling the top of the logo incredibly is four words "Encounter Hao Island", this should be a site of a column, I do not know why the site's logo to make a website of a column, rather than "Haojiang net" three words, perhaps this is a local feature it. Look at the overall layout of the site, very simple and reasonable a local community portal, News + Convenience + Forum and then introduce the common mode of SNS, such a layout is very conducive to the site's SEO optimization, although so far SNS for most of the local portal is just a concept, a pompous function, But now where the site did not introduce SNS, it appears to be derailed with the web2.0 era, so since last year, conditional local sites and have joined the SNS.

I have said many times before, a webmaster can be lazy, but the homepage must not be sloppy, the weight of the home page throughout the site I do not say everyone knows. The construction of the home page simply said to meet the search engine's crawl mechanism, but also to meet the user experience, must not increase the density of keywords in the page heap of keywords, so although a short period of time through the search engine to increase traffic, but it is difficult to have a return to the visitors, time is long, In the homepage, the Haojiang network has the following columns: Haojiang news, Shantou News, Haojiang Summary, Haojiang style, Haojiang bus, Hao friends topic, Haojiang Hotel, trading market, talent recruitment, housing rental, Haojiang campus and other columns. Haojiang News, Shantou News, Hao Friend topic there are several others are often updated, as to the general, Haojiang bus route These two very rarely updated the content of the column (see, I said here is the content) I do not understand why the webmaster should put them on the home page, or very conspicuous position, The details of the two columns can be placed on the page outside the homepage, but not updated on the homepage, you let Baidu spider how diligent crawl. Of course, this may be my wishful thinking, or webmaster think this convenient information is very important, very practical, put their content on the home page is to be more convenient for visitors to browse and query. I want to say is really in the local people query life information rarely on the site query, even if the site query is to go to 58, market such a site, because everyone in these sites posted information, I certainly want to go to these web site inquiries. Local website should have such convenient information, but I personally think that is not the point, of course, this point of view, welcome to write a discussion.

Let's look at the news again. In the most upper part of the first page is the news of the site, this is the old rules, from the small county to provincial-level local websites, and then to all kinds of industry information sites, the home page of the most golden position are left to news, search engine crawling in this piece is also a key concern. It is obvious that in the case of the Haojiang network although so, but obviously too little, then the position of gold only two news, but the news summary appeared in the home page, appears very full. The local proposal to put about 10 of the news, and the local current news mainly to the domestic and international occurrence of some hot news mainly, of course, do not direct collection of news, at least to do a fake original, and then the symbolic local news. Some people will ask where there are some interesting news or important events to put it, I think it is entirely possible to open a new column or put it on the "local topic" Here, one day is enough, but to focus on building, which is to attract local visitors to visit the focus of regular visits. Some people may say, I have to put some of the local popular information on the forum in the middle of the top of the home page, that's OK, but be aware that this time your focus is on "interaction" rather than convenience, but from the layout of the network you can see that this is a convenient local portal site. From the Haojiang website in the mail I sent "I was doing the regional forum, and our side of the region is not big, but why the site has been not to traffic, we have posters, propaganda, and even several QQ groups, groups of schools, there are work, can say that there are hundreds of people" this sentence can be seen, In fact, his intention is to do an interactive community, if really like the webmaster said, he has a student family in the local, office workers so many visitors resources, do not do group buying site is too bad. In fact, the main community interaction in the local portal also has a lot of successful cases, such as Shanxi's Jin Old West Network, we are interested friends can look at.

Next look at the site's ads. Bring up the local portal site, will immediately leave ads everywhere, the impact of the entrance of the play window, advertising is to be limited, but there is no advertising of the local portal more terrible. The entire page of the Haojiang is very clean and tidy, without an ad. In our country's internet industry, there is no advertising site is often praised, is consistent with the user experience of the site. But I want to say the opposite, if a website does not have the advertisement, wants to advertise on your website advertisement advocate How to think? Once I was responsible for a company's products online advertising, usually those who do not have an advertising site, even if done well I will not consider, because I think you this site why no one to advertise, Is there a problem with the website? Liaocheng Hotline This site advertising a lot, but every day there are still a lot of people to put ads, this is the herd mentality, we like to go to people more places, of course, advertising should be enough, must not lays!

The forum that comes with the local website again. According to statistics now China has oar site, but there are 2 million of them are forums, can be seen the popularity of forum-type websites. Now most of the local sites are large or small, popular or high or low with forums, my personal advice is if a person to do the operation of the website, the focus on the forum or portal, not a person to do the forum and do the portal, which is likely to be deserted, I have seen most of the local Web site forum is in a semi-deserted state, In that case, we might as well calm down, throw the door, dedicated forum, such as Hunan Changde Forum, focus on the forum, in a less developed region, Changde Forum can be done at the same time the highest online close to 100,000 people, the core operation of the idea is to constantly engage in activities to expand its influence, what parent-child activities, Outdoor activities and so on, we can go to the reference study.

Finish the site itself, and then to promote it. In fact, last year, the head of the Red Wolf Network found me and said: "Dingdao division, now China does not have a specific site for the operation of the book, and now most of the local webmaster operating sites often encounter some problems can not be solved, or we work together to write a" local website operation strategy "put, In that case will certainly be welcomed by local webmaster. "I said:" Will not be welcomed by everyone I do not know, but it is estimated that even if it is written to buy very few people to buy, we can go to the Internet to search for free tutorial articles to see, I still do a network of volunteers, through the network for everyone to answer some questions, and you discuss the way the Web site "When it comes to promotion, a lot of stationmaster headaches, all in regrets makes the website very easy, the website promotion is difficult na." On the network before I published a lot of experience on the Internet, you can search to see. Network promotion is actually a very big course, not a temporary function to learn, should be more to the web world to learn, I summed up the best learning channels have two: first, webmaster class information site (Representative site: Webmaster Nets, push a), second, the network to promote the blog of cattle (on behalf of blog: mouchangqing- Personally think this is the best in the country, Kun-often see news webmaster should have heard this person, black humor---Taobao guest stationmaster should know. Learn to promote the network to remember: Not a day of work, do not be impatient!

Said so much actually practical things did not say how much, many things also want everyone to understand and ponder. There are so many things to say about local site operations, Ding was the first time to do a station is a local site, is in a population of only a hundred thousand of of the state-level impoverished counties operating a local site, once tried to use the network through their own efforts to promote the home to the outside world, to change the situation of poverty in their hometown, but we think, Light has theory, congenitally deficient, how to talk about success, then failure of the mess. Therefore, we must operate the site according to their geographical environment to implement different methods. But it was that failure that made me determined to devote my life to the research of the website, and then I often published some articles on network operations, and I was obliged to answer some questions. Slowly I sent something to be adopted by the media, was accepted, and in several well-known community as the administrator, and later in some companies in charge of network planning to promote the work, sometimes failure is a wealth, here thank you for my support, I wish the world Webmaster Friends for the Dragon!

Today to say here, the next issue is Taobao customer site promotion (I know you most want to listen to Taobao is the promotion of the site, now the most of our site is Taobao Guest site, conservatively estimated to participate in Taobao guest site more than 400,000). Next lesson I will talk about, how I released Taobao guest soft post and soft wen "cheated" Baidu and other sites, and including Baidu Bar home, webmaster Nets such a heavyweight website to my soft wen and soft paste recommended many days to show. The contents of the next lesson is definitely the whole network starting, never disclosed the means of promotion, please look forward to.

This article is the first webmaster NET, welcome reprint, Reprint please specify the source!