The first name of the farm must first be served by the dealer, not the first business.

Abstract: The electricity business to go to the countryside first surname agricultural second name business, wants to grasp the farmer's heart, must first serve instead of first business. A few years ago, the computer did not touch the home cousin, and now play a net shopping, a county in the farm network, what are the fields used this year, the seeds, fertilizers

The electricity merchant goes to the countryside first surname "The agriculture" again the name "The merchant", must grasp the farmer's heart, must first serve instead of first business.

A few years ago, the computer does not touch the home cousin, and now play a net shopping, "a county in the farm network, what all have, this year's fields with seeds, fertilizers, not go out on the whole, really convenient!" "Cousin Sigh, who can think of network development so fast, now the village open shop is not new."

Right now, the power of the electricity business in the countryside is fierce. Alibaba, Beijing east, when the Internet companies have to sink strategic, in the fields, village streets, more and more wall paint on the electric business ads: "With Alipay, less to the bank run" "Life want to be good, hurriedly on Taobao" "fellow see Fellow, shopping to when" ... Take Jingdong as an example, in more than 100 towns nationwide brush 8000 advertising walls.

Major electric dealers bullish on the rural market this new blue sea. Rural consumption potential is huge, the current rural Internet users reach 178 million, annual growth rate of 13.5%; Market opportunities for agricultural products attractive, Alibaba net only last year sales of agricultural products reached 50 billion yuan, is expected to exceed 100 billion yuan this year.

For farmers, the countryside of electricity merchants will bring about the transformation of production and lifestyle. See production, "from the field to the fingertips", farmers do not need to buy in the field, not to worry about the fruit of the farmers, the mouse, you can let the agricultural products sold nationwide, to achieve small production and large market docking. Look at life, online consumption is no longer limited to urban and rural markets, farmers can choose the same goods and services as city dwellers.

Electricity business is the general trend of the countryside, but "brush the wall" is only the first step, to let the electric dealers really landed in the countryside, there are still a lot of problems to be solved.

Rural logistics is the biggest bottleneck. Rural residential decentralization, high logistics costs, low input-output ratio, many logistics outlets to the township will be difficult to build, and some farmers take a courier to run a few kilometers, the electrical business block in the "last kilometer." In addition, due to the imperfect cold chain logistics, the circulation loss rate of fresh agricultural products is as high as 25% to 30%. A Hainan farmers complained that his papaya from Sanya to Chengdu, can only go air courier, every 10 cases have 1 cases of damage, so high damage rate, almost dare to send. Therefore, the introduction of an incentive policy to speed up the construction of rural logistics outlets, improve logistics efficiency, in order to "send in" easier, "shipped out" easier.

The development model faces challenges. Unlike rural consumption and urban consumption, word of mouth is often more effective than other ways. Now farmers purse drum, consumption structure is also "speed shift", can adapt to their new needs, is a test of the electricity business in the countryside. Electric business to the countryside to the first surname "Agriculture" again name "business", to grasp the hearts of farmers friend, we must first serve instead of first business, fully understand the production of farmers, the actual needs of life, in order to make targeted strategies for the electrical business to pave the way to the countryside.

Lack of talent is still a problem. Open home agriculture-related shop not only to understand the market, but also to understand the network, understand agriculture, need to be compound talents. Unlike the one or two-line cities, it is difficult to retain talented people in rural areas. To solve the bottleneck of talents, the Government should devote great efforts to strengthen training, especially to cultivate large grain and economic capable people, and encourage more college students to return home and use advanced ideas and techniques to contribute to the development of their hometown.

The electricity business went to the countryside to play the advertisement, must insist to practice the good internal strength, the consummation logistics, the innovation model, the enhancement service, still has many homework to do.