The first one months of farm brother from the Internet industry directly into the bitter dirty tired of catering industry

The first one months of farm brother from the Internet industry directly into the bitter dirty tired catering industry, before the opening of the code Nong Brother had written an article called "Ten Years of Code Farmers Readme: Why do I resign sell cool skin", in fact, the code to express the theme of the idea is: want to make good products need a fool thinking, smart man easy to think smart, So he would complicate a problem and think that the things that need to be considered are valuable, because they like things that are intellectually challenging, but tend to be smart and wrong.

The standard mode of thinking in the traditional industrialized era is: mass production, mass sales and mass communication, these three can be called "Holy Trinity" of enterprise operation in the industrial era, but the internet age, these three foundations were reconstructed.

1 The industrial era is scarce resources and products, resources and production capacity is regarded as the competitiveness of enterprises, is not now;

2 The product is presented in the way of information, the channel monopoly is difficult to realize;

3 The Internet has dismembered the monopoly channels of all information, so that everyone can become a social development trend, Micro Bo Let everyone from the media, the United States Mito let everyone can PS, Demon Diffuse mobile phone so that everyone can be comics, and the business product production process will become producers and consumers work together to complete, the physical industry The production process has also undergone great changes.

After the three foundations were reconstructed, the power of producers and consumers changed and consumer sovereignty formed.

First, the user participates in the enterprise's product development, the improvement. Traditional industries in the enterprise from consumers, in addition to the product packaging above the contact telephone and web site accidents, and consumers have little direct communication opportunities, the most communication is the local agents, distributors, at the same time because the dealers more emphasis on the sales level of services, other aspects of service is not in place, Enterprises to understand information more also through the dealer two times, it is difficult to get some of the market "real, deep" voice. Micro-letter, the emergence of micro-bo cut off the traditional complex communication chain, so that production enterprises can directly communicate with users, and the production of enterprises become more and more transparent.

Code farmers with the Internet thinking to practice the process of 020, do is cool skin take-away, the basic consumption is mostly female, code nong through a variety of ways to guide users to our micro-letter service number, through the micro-letter so that customers can communicate with them close distance, The day of the opening code Nong let customers free trial to eat at the same time so that users directly in the micro-letter feedback flavor, bun thickness and taste, a very salty meat at the beginning, when there is a user feedback, in the background of micro-letter service can directly interact with the user, through feedback rapid improvement, and further win the previous evaluation of the user, while the traditional industry, If the user is not a good taste, will disappear forever, and the Internet allows users to give the enterprise two times error correction is possible. The enterprise can further improve the service and quality of the products according to the user's feedback.

Second, collecting data through the network discovers the new needs of users. Code Nong from the outset opened a micro-letter takeout service number, through the thinking of the Internet, the network can collect the behavior data left by the user, through observing the information of the user under the note contains less spicy, less garlic, less vinegar and other conditions, the characteristics of the Internet can be individual data collection and found some common, Through data analysis Most of our customers are characterized by women, the basic afternoon meeting, so eating garlic will bring impolite impact on others.

In the sense of the needs of female users and grasp, so that the development of a code to solve the above three problems of the new idea, and from the female behavior angle analysis, from the visual too exciting things will make the other side difficult to accept, and women like from slowly taste found surprise surprises, Just like a boy chasing a girl, you need to make some surprises, but you can't tell each other, but you should let the other person find a surprise in your gift.

The above data analysis and women's perception of mental behavior prompted us to develop a new kind of cool skin flavor. We've chosen mustard, ketchup, curry, found that only curry does not have any stimulating taste of the seasoning, and curry itself can not smell, so as to ensure that users eat cool skin when the mouth has a pure, curry is also a kind of internationalization, fashion more strong things, many people think that cool skin only curry sauce, As if we usually eat curry beef rice and so on, the code of the products and the above difference is very large.

Curry Cool Skin Features: 1. The aroma of the peel, the more stirring the fragrance of 2. Taste like tea a spicy, every breath root spicy will be gentle enhanced 3. Curry tastes moderate, anyone can accept

The last code Nong summed up the characteristics of Internet thinking: People connect with people, interaction, data collection, rapid dissemination of information, information transparency, the democratization of consumer decision-making.

Wen/Brother Liang