The first online domain name auction

On the 6th, Zheshang Auction Company held the first online domain name auction in 2008, and the most fiercely contested for the nearly 400 domain names auctioned were the grandma's first-level domain name (www.waipojia.com). Eventually, Grandma Restaurant Co. spent 180,000 yuan to buy this domain name.

"We are now using a second-level domain name (www.waipojia.com.cn), and the first-level domain name of this auction was registered by a young man in the field four years ago." Grandma's staff who participated in the auction Li Li said that at the scene and her grandmother bid there are several network companies, so the price from 15,000 yuan shot, has been fired to the last 180,000 yuan transaction price. In addition to grandmother, know taste of the domain name is also on the auction catalog to 15,000 yuan from the auction price.

Spent 180,000 yuan to buy their own domain name, it is an extra spend wasted money, "because our restaurant industry is generally not yet mature, methods of work is not right." Grandma Wu Guoping, head said that Hangzhou's catering business Usually the first shop, after a model, to be bigger only after the brand awareness of protection. Prior to this, "grandmother" trademark had been registered trademark company, grandmother dining has paid a lot of "tuition."

"So, before we started a new store, we registered all the trademarks, trade names and domain names, and registered more than one restaurant and domain name as the stock for the future shop," Wu said.

Microsoft filed a cybersquatter in court

A domain name is a unique identifier used to find the location of a website on the Internet. Its "indexing" capability can help enterprises to attract business opportunities on the Internet and extend brand value. In the new economic era, any enterprise that wants to enter the Internet can not cross the basic stage of owning a domain name, so its important existence value is beyond doubt.

With the development of the Internet, there are an endless variety of domain names and new suffixes are constantly released. At present, there are more than 80 kinds of domain names registered in China (including .com, .net, .cn, etc.). In cybersquatting, experts said that enterprises should raise awareness of brand protection, qualified enterprises should have a special department or person responsible for handling network domain name registration matters, timely attention to the new types of domain name, on time to register the domain name for renewal , So as not to be outdated to be registered.

In the face of all kinds of cybersquatting, some enterprises have tried to seek justice through their own law.

In March 2007, Microsoft filed a series of lawsuits in the United States and the United Kingdom before the courts, suing cybersquatters who speculatively expected to make big money in the short term. Microsoft said two lawsuits filed in the United States in August 2006 had resulted in compensation of $ 3 million and recalled 409 related domain names.