The first promotional battle after the integration of the two-line operation

Suning announced yesterday, will be opened on April 18, the integration of two-line operation after the first sales promotion war. Suning Beijing general manager Shannong expected, Beijing Suning line under the online is expected to break 2.2 billion yuan sales, air-conditioning, color TV two sales forecast growth will reach more than 80%.

It is noteworthy that this price promotion war, air-conditioning will become the main products. The new energy efficiency standard of frequency conversion air conditioner has been formally implemented since October 2013, the original level five energy efficiency grade system is upgraded to three, the 3-level energy-efficiency products sold in the market before October 2013 will no longer meet the requirements of new energy efficiency standards and will exit the market before October 1 this year.

So for the "clear inventory", Suning will be combined with the air-conditioning manufacturers on April 18, one months to start air-conditioning energy-saving subsidy activities, during the activities of customers to suning stores to buy air-conditioning, on the basis of activities can also enjoy 10% of energy-saving subsidies, the subsidy limit of 500 yuan.

Shannong said, in addition to energy-saving double subsidy promotional activities, Suning also issued a "rapid" service initiatives, for Suning Lenovo Bridge, Liu Home Kiln, Chaoyang Road, such as the designated dozens of stores to buy the United States, Hisense, Ox and other brands of air-conditioning customers to provide "that is to buy that is installed" delivery, installation Services.

Yesterday, Su Ning also announced for the first time the 1-year-long "S-tv plan". S-tv definition is "suning for your custom color TV", in this plan, suning sales of color TV will no longer simply show the product model, but the formation of Villa series, hotel series, rental housing series, white-collar series, game series, theater series, such as the different characteristics of the product cluster, suning related officials said, Suning " S-TV Plan "The first series of products will be tailored for the World Cup."

Beijing News reporter learned that S-TV will be deeply integrated pplive, suning and other applications, when S-TV form a certain scale, Suning has to layout of the video will also be launched.