The first quarter of home appliances Enterprises "rehearsal" tidings

Quarterly Reviews

as the first quarter of 2014 forecasts are revealed, the first quarterly performance rehearsal for several home appliance companies began to show.

The industry said that with the increase in the number of domestic enterprises panel, the Panel became the main product of enterprises in the market, while the competitive color TV Although the enterprises are in the intelligent transformation, but profitability is still facing challenges.
data show that TCL Group (000100.SZ) 2014 quarterly results forecast that the company expected a net profit of about 880 million yuan ~9.4 billion, a year earlier (480.63 million yuan) a significant increase in 83%~96%, belong to the shareholders of the listed company net profit of about 700 million yuan ~7.4 billion, year-on-year growth 130%~143%. Tcl said that the overall performance of a significant increase, mainly thanks to huaxing to maintain a good profit level. Meanwhile, the first quarter of this year TCL mobile phone sales of 13.608 million units, an increase of 60.4%, of which smartphone sales of 6.32 million units, a large increase of 334%, the overall proportion of mobile phone sales from the same period of 17% to 46%. In addition, the first quarter of this year TCL's LCD TV sales reached 3.83 million, intelligent TV sales reached 720,000 units, an increase of 22%. Sales of air conditioners, refrigerators and washing machines increased by 20.7%, 18.2% and 18% year-on-year respectively.

Beijing Oriental Quarterly advance profit doubled

Meanwhile, domestic panel enterprise BoE Technology Group Co., Ltd. (000725. SZ) Released 2013 annual Performance Letters and 2014 first-quarter performance forecasts, 2013, the annual Beijing Oriental profit of 2.35 billion yuan, an increase of 811%, and the first quarter of 2014 estimated earnings 5.6~6 billion, compared to the same period last year, the growth of about 95%~109%. It is reported that at present, the Beijing-Orient Chengdu 4.5 Generation line, Beijing 5 generation line and Hefei 6 generation line more than 70% production capacity are used for mobile display products, and capacity has been expanded to 120K glass substrate/month of Beijing 8.5 generation line, in mobile display products have been bulk shipments. It is reported that this is the 7th quarter of continued earnings in Beijing and the east, since the beginning of the third quarter of 2012, the BoE has begun to achieve a single quarterly profit.

Panel High added value

There is analysis that China's display industry has reached a profit inflection point, and industry research institutions displaysearch forecast, from the global supply and demand situation, the next 5-8 years the global display market demand will grow steadily, by 2020, will remain 5.9% Annual compound growth rate.

China Electronic Chamber of Commerce Deputy Secretary-General Lu Xianbo yesterday to our correspondent said that from the data, the current domestic color TV market competition is very fierce, enterprises in order to improve the value-added color TV products, is currently in the intelligent and Internet transformation, but the land edgeBo believes that this transformation needs a process, not overnight. "And the announcement of the performance notice can be seen, the Panel has become the main driving force for domestic enterprises, this is the high technical content of the market bargaining power strong performance of the main expression of" land edge wave such expression. The land edge Wave thinks, at present the domestic color TV enterprise transformation already became the most urgent task, this in addition to from the Internet enterprise's impact, the appliance enterprise own profit ability promotion also forced the enterprise to carry on the transformation upgrade, otherwise will face the huge market adjustment and the development bottleneck. It is reported that at present, including Tcl, Skyworth, Sichuan Changhong and other domestic appliance enterprises have issued the latest strategy to seek transformation.