The first stage of industry website optimization

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The old tomb is currently working in an iron and steel electronic trading market, the main site SEO optimization. This site SEO optimization of the first stage, I hope to give a little help, but also hope to master correct.

At present, the source of steel (www.steelyuan.com) site structure design is rather confusing, need to carry out the necessary SEO preliminary optimization.

I. Homepage title

Home title "Source of Steel-China's first platform for iron and steel electronic trading" The old tomb considered more reasonable, no change.

Two. Key words

The current source of steel keywords "threaded steel, wire, hot rolled coil, cold-rolled coil, galvanized plate, plate, ship plate, iron ore, coke, steel, steel net, steel, steel market, steel, steel, iron bar, steel Industry Forum" The old tomb does not highlight the company to express the information, and keywords in the search engine performance is very poor , which "wire, hot rolled coil, cold rolled coil, galvanized plate, plate, plate, iron ore, coke, steel" These keywords other enterprises have done in Baidu bid promotion, vigorously optimize these keywords have lost meaning. Today we are the company's main business is "steel electronic trading plate, steel electronic trading" so the key words proposed to change into "steel electronic plate, steel electronic trading plate, steel information, steel market, threaded steel, steel source." ”

The bottom of the site is also the search engine care place, at the bottom also add "steel electronic plate, steel electronic trading plate, steel information, steel market, threaded steel, steel source"

Three. Describe

Description of the Web site "threaded steel, wire, hot rolled coil, cold-rolled coil, galvanized plate, plate, plate, iron ore, coke, steel, steel net, steel, steel, steel, steel mills, iron, steel bar, steel industry Forum"

In Baidu and Google, Web page description of the role is not very obvious, but the stack of keywords will produce cheating suspicion, so I, and for the convenience of Yahoo and MSN included, the old tomb suggested that the site described as "the source of steel-to provide steel information, steel electronic trading, steel electronic plate, steel market, steel logistics, E-commerce platform for special services such as financing

Four. The article

Want to be a good search engine collection, content is the key, so the source of steel is constantly updating the article. But because of limited staff, not every article is our original, a lot of articles are copied from other sites, this may not affect the user, but the search engine is extremely unfriendly, if a copy, the site is likely to be punished by the search engine. Therefore, the old tomb suggested that each collection of an article, you can make appropriate changes, such as the passage of the upset, insert their own write a small paragraph of text and so on, made false original, so will be included in the engine very well included.

If the company has some of its own original articles, not only can be sent to their own website, but also can be sent to some steel information and new faster steel forum, not only can expand the company's influence, but also can increase the site's outside the chain, better by the search engines included.

The length of the article also has a certain stress, too short, search engine eye, too long, customers can not continue to see, so the old tomb suggested 800 words or so is an acceptable length.

The article should be spread around the key words, the text should be as many times as possible, the proportion does not make the request, as long as the wording fluent premise appears as many times as possible.

Five. Inner page

Inside the article key words control in 3 or so, such as http://www.steelyuan.com/ShowNews.do?id=A20090108000097 this page, can be in the keyword "central Bank Rate cut" after adding "the source of steel." To increase the value of the search engine on the site.

Six. Picture Alt attribute, such as the site page has the old tomb of the company's building picture, you can add alt attribute "Steel source building"

Seven. Inner chain

If technically permitted, the old tomb suggested the key words on the page, such as "The source of steel, steel electronic plate, steel electronic trading plate" to do the chain, link to the home page, you can increase the weight of the homepage, the search engine to get a better ranking.

Eight. Outer chain

With some steel industry exchange links, and some of their original information published to a number of steel forums, do not seek more, but refinement, can bring quality flow.

Eight. Refer to http://www.seores.com/search/onlineseo.asp test results for this page

This is the first stage, after the site changes run for some time, the old tomb will collect relevant data, and then the second phase of SEO optimization.