The first step of China Mobile's Terminal channel transformation

Yesterday, Oriental Communications (600776) announced that the decision to transfer its holdings in China Mobile Tripod Communications Co., Ltd. 15% of the stake, worth about 35.56 million yuan.　　Earlier, there have been reports that China Mobile plans to emulate the other two operators, since the construction of a wholly-owned terminal sales company, and its 8 years ago, the establishment of the terminal product Sales company, "The Shift Ding Communications Co., Ltd." (hereinafter referred to as the most convenient, and the most easy to operate the "access".　　In addition, South China Mobile has confirmed that China Mobile has also made a share purchase to other shareholders in the Central news conference, which is also a glimpse of the "priority of the right" explanation from the Oriental Communications Bulletin. One or two. "The proposed acquisition of the 100% shareholding" "" In view of China Mobile Communications Group of companies proposed to complete the acquisition of the 100% stake in the Ding, after considering the relevant factors, the Company's fifth session of the Board of Trustees in 2011, the first provisional meeting to consider and unanimously agreed to the adoption of the transfer of the company held a stake in the tripod of the motion 》。　　"Oriental Communications Bulletin, said that the company has agreed to hold the 15% stake in the central shift to the base date of November 30, 2010 for the basis of the assessment of net assets, the value of RMB 35560500 transfer to China Mobile Communications Group affiliated companies."　　Regarding the announcement of "proposed to be a comprehensive acquisition of the 100% shareholding", China Mobile has not denied that insiders told the South reporters related work is methodically underway. Public information shows that the China Mobile Tripod was launched by the Chinese movement, ZTE, Oriental Communications, Ningbo waveguide, Beijing Shenzhou Digital, Shenzhen Huawei Investment Holding Co., Ltd. are all shares in the creation of the end of 2003, is launched by the China Mobile to set up a terminal product sales business-oriented company, its registered capital of 200 million yuan,　　Employs more than 3,000 people, in Beijing, Guangdong, Jiangsu and other 23 provinces and cities set up their own marketing network. Oriental Communications Bulletin, specifically referred to "give up the other shareholders held in the Tripod Communications limited shares of the priority of the rights", the words of the other shareholders may also have the sale of shares, and they naturally and oriental communication, will not be sold after the purchase.　　In this way, through the affiliated companies to buy shares of the Chinese mobile, has basically been the middle of the ting to the "capsule in the", but shareholders, the whole process still need time.　　Independent Terminal Sales Company things in the must line even if it is not foreseen when the transaction is completed, but compared to the rebuilding of a terminal company belonging to their own, the master of the central shift is already a lot faster. In the mobile phone as the representative of the terminal sales level, China Mobile is the first of three operators to start.　　But at present, China Unicom and Telecom have their own wholly-owned terminal subsidiaries, "Unicom Huasheng" and "Tianyi Telecom Terminal Company". To China Unicom Huasheng as an example, as a sales company, Huasheng and as a carrier of the Chinese unicom has been a very different division of labor. At present, if there is no Huasheng, Unicom's own personnel structure is very difficult to bearResponsible for sales.　　And it turns out that the control of China Unicom Huasheng in the industrial chain has been very obvious. As for China's move, taking Guangdong as an example, the past practice was to work with local channel operators, which acted as capital flows and logistics platforms.　　If the group of companies to meet the purchase of large single, will be next to the company, by their respective funds flow logistics platform operation, similar to "fragmented." Reporter Fangnan