The first step to do SEO is the internal link

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1. Website navigation

Site Navigation How important I will not nonsense, we should be very clear, focus on the design of Web site navigation considerations:

(1) Site navigation links are search engine spiders crawl down the important line, but also to ensure that the site channel interoperability between the bridge, strongly recommend the use of text links;

(2) Do not use embedded JS file way to achieve site navigation, if you use search engine spider simulation crawling tool detection crawl to the URL, you will find that the site navigation links for search engines are not see;

(3) Also do not recommend the use of JS code to implement the Drop-down menu, if you have to, at least make sure that the mouse is zoned to the navigation area when the navigation link is a text link, but also can be clicked, at the same time, it is recommended to add a page at the bottom of all the columns of the text link area to make up;

(4) If I want to use the picture as a site navigation link, then the picture is optimized, to the picture link to the main key words of the page as ALT content, in addition to the picture with a text link as a supplement;

(5) Site navigation in the text link how to place from the UE point of view is a certain exquisite, this is related to the importance of the site channel or the characteristics of the site, generally the more important channels are placed in the beginning, of course, you can do a sensory classification of the channel to distinguish; From an SEO perspective, The idea of channel name is a complicated process, it needs us to do a detailed understanding of the channel content and research the main keywords of the channel;

For example: The International Footwear Network Footwear Industry exhibition Channel as an example: we all know, SE (shoeexhibition) Watch footwear exhibition, the channel is named after SE or shoe trade show? I just said, you need research, you can start now.

2. Breadcrumbs and breadcrumbs

On the concept of breadcrumbs and the role of the network a lot of, simply, the meaning of breadcrumbs is to clearly inform the user where the current site, the user through the navigation quickly reached the superior page, this navigation design should be opened in the current window.

Breadcrumbs should list the names and links of all the parent pages (logical structures) of the user's page. Note: Here is the text link, if your channel name, category name, sub category name design is good enough, you will find that the inner page is through the keyword Anchor text link to the superior page, If there are thousands of pages of content, there will be thousands of pages in the keyword anchor text to point to the category page or channel page!!!

Breadcrumbs in content pages should the article title be listed? Should I add the URL of the page to the article title? I did not study the difference from the SEO point of view, I personally think it is best not to add a URL, but the URL of the parent page must be added.

3. Relevance link

Relevance links do not have a specific pattern, I am looking at it as a strategy, the article page can list the relevance of the article, can also list the relevance of the search results, according to this idea, under this category of TOP10, click Ranking, the previous article, the next article can also become a relevance link.

If the user browses through an article, the article content at the end provides the related article, the user is likely through the related article to dig deeply, until the user interest to this topic disappears, but this way can let the user achieve the maximum satisfaction, because the content is the continuity.

For example: I am very interested in shoe style, often to see the international shoes online The latest shoe pictures, PS: The latest hundred Li shoe style, some articles contain the picture of Belle shoes, and some of the boots of the picture, anyway, my demand is very simple, is to see hundred Li, and the appropriate relevance link layout can save me a lot of time to find, watching pictures, whim, want to buy a pair back to wear look, so think, if the following can provide a Belle shoes quote page how good ah!

Note: I do not subscribe to a topic content page link to other subject content pages unless both are doubly relevant.

4. Sitemap

First of all, first of all, I give you a look at the international footwear Network produced by the site Map page, is currently in use, links placed at the bottom of the site, site map is convenient for users to find information quickly, should be on the home page to give links to.

I have not considered in the site map to join the international footwear Network of all content pages, it is terrible, it is estimated that my hard drive will not fit, HOHO.

For the international footwear Network, the site map has a link to the channel page and the subordinate category page text links is enough, more importantly, I want to let users know very clearly what the international footwear Network can provide and the characteristics of the international footwear network where; for midsize sites, I still recommend adding text links to content pages in the site map, I very much hope that through the technical means can be generated by the article keyword with the article title as anchor text link site map, and control the number of links and automatic paging.

The last thing to say is:

1. The homepage, the channel page, the category page, the column page and so on are the list page, its content is by the link anchor text composition

2.URL design best with the logical structure of the site, according to the tree structure downward design, the directory level depth does not affect the effect of the SEO (according to the site itself), everything to simulate the user's logical thinking to decide, there is no user needs less time to click to reach the content page better situation, Or you can understand from another angle, remember: thelessismore, if the site provides search function, that each page I can use 2 clicks to achieve, do not need site navigation exists, just like you search keywords on google, but we can not fully simulate the user's search behavior.

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