The first strategic alliance event within the electric business enterprise

The rumor that the "Gome (microblogging) mall and when allied" News was confirmed, this is known as the domestic "electric enterprises within the first strategic alliance incident" is seen as Gome and when the "strategy" for Jingdong mall, but some sources said that the incident before and after the release of carefully decorated, hidden hype traces.

A number of domestic financial reporters yesterday received a "Gome Mall and Dangdang has begun to contract for cooperation," the mail, said the message that the crazy long time Gome Online mall and Dangdang Alliance has made substantial progress. Gome Online Mall CEO Handepeng and Dangdang President Guoqing (Weibo) for the first time confirmed the above news.

Gome denies opening shop

Gome Online Mall Sales director Zhang said that the current business, finance, technology and other related process system of the docking work has been completed, but did not further disclose specific strategic cooperation details. But he denies the outside world is rumored to be a form of co-operation when opening a shop.

It is reported that Dangdang new electrical appliances City will be all established by the Gome Online mall. Dangdang also said that Gome online mall exclusive fencing of the electrical city will be officially online in the near future.

Industry

Home Appliances Consumer Electronics category Market prospects

IT industry analyst Li Yu Hai said now it is the major electric power companies to seize the largest market share, impact on sales of the key period, Gome Online mall and Dangdang's strategic intent is obvious, Gome Online mall hope to quickly make the largest online home appliance retailer, Dangdang would like to be in the overall sales plate on the scale of the first, After all, home appliances consumer electronics category is an extremely popular consumer goods category, the market prospect is particularly impressive.

The reporter learned that gome has been a big electricity business plan. Gome Electric (micro-blog) president Wang Junzhou earlier to the newspaper reporter said, Gome will be in 2 years ~3 year to achieve Gome's overall sales scale of 10%, accounting for the National Grid market sales of more than 15%, to achieve China's largest household electrical appliances and consumer electronics market scale is the strategic goal of the Gome electronic distribution E-commerce.

Observation

Industry pattern staged "drama"

Some sources said that Gome and when the cooperation hidden speculation traces, both sides clearly hope that by magnifying the incident, the formation of the real impact of the industry pattern.

Wang, the CIC's IT industry researcher, argues that Gome and its allies are mainly because there is no direct competitive relationship between the two, and the more important reason is that they have a common enemy: Jingdong Mall.

Liang, senior economist at China Commercial Circulation productivity Promotion Center, said the competition will continue in the future, and competition will bring the integration of the industry.

Wang Ruilin, deputy director of the China Electronic Commerce Association's Mobile Commerce Commission, said: "Jingdong Mall and Gome Online Mall, when all are relatively strong competitors, the latter two alliance undoubtedly poses a greater threat to the east."