The first TV shopping program of the PayPal network was landed in Shenzhen children's Channel

Today, the first television shopping program of the young-mother and newborn power suppliers will be officially landed on the Shenzhen children's channel tonight. Become the first taste of the domestic "TV shopping (hereinafter referred to as TV)" Mother and child electricity quotient.

Help brand upgrade PayPal Network United Hundred brands exerting power TV purchase

As the first domestic socialized mother-infant electric platform, the PayPal network in the beginning of the early completion of Li and Wang Shiling endorsement of cooperation, recently again cloth a Bureau, the United Hundred Mother and child brand all-round exerting power TV shopping.

It is understood that the first file of the PayPal Network TV shopping program named "Hot Mom Flash help", every Monday to Saturday evening 10:30 broadcast. "Hot Mom Flash" each episode of the main push one to two items, each period of 15 minutes.

During the program broadcast, the PayPal network will start the "400 006 0909" Telephone ordering service synchronously, and support the Cod.

According to the founder of the Messing introduction, "Spicy MOM Flash shopping Gang" is only the First battle Network linkage strategy, the latter will be based on a strong database advantages, to complete more well-known television media and local television media coverage.

Constructing a new ecological system of mother and infant network by four-terminal three-screen matrix

According to the reporter understand, relying on the network of the strong TV media resources advantage, up to now has attracted thousands of domestic and foreign brands of mother and child brand business registration. But in order to ensure the quality of the "Hot Mom Flash" program, PUI Nets will select hundreds of mother and child brand shops as a "hot mom flash buy help" the first batch of partners, the latter, the company will be based on the actual market demand, timely adjustment programme commodity structure, the introduction of more new, odd, special merchandise to meet the broad masses of the television shopping needs.

Messing stressed that the test is a company's commodity flow, information flow and logistics integrated operational efficiency. In the commodity flow aspect, the traditional mother-infant electric platform only achieves the storehouse of the commodity, but to the brand image promotion and so on strong demand cannot satisfy. Unlike the traditional mother-infant electric business model, the PC mobile +tv+ store is constructed by the four-terminal three-screen 3D business model, brand through the PayPal network can not only achieve a full range of merchandise coverage, the completion of high sales growth, but also rely on the bay to prepare a strong network of TV media resources, to address brand awareness, Reputation and influence, such as multiple brand development needs, the realization of the brand and merchandise dual-line promotion.

It is understood that, as the first socialized mother-infant electric platform, currently, the PayPal Network has signed 12 satellite TV, as well as 10 terrestrial channels, 2 maternal and child columns, 4,000-minute TV ads, national network media and mobile new media resources.

Industry insiders said, compared with other traditional maternal and child electricity, the PayPal network will be changed to "commodity sales" as the driving core into a "media" as the core driving customer value-Curing network interconnection new mode. This model effectively solves the brand and the commodity dual demand, the brand merchant is more willing to devote more products and the resources to cooperate with the PayPal network, and the quality product supply guarantee for the PayPal network attracts the passenger flow, increases the platform stickiness to have the important significance.

Video site Link 1:http://www.s1979.com/tv/se.shtml

Video site Link 2:http://v.youku.com/v_show/id_xnze0mta0mju2.html