The first video 08 Olympic product promotion advertising industry attention

Source: Internet
Author: User
Keywords Entrepreneurial thinking

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December 20, 2007, the first video 08 Olympic product promotion will be held at the Diaoyutai National Guesthouse in Beijing, the first video board chairman Dr. Zhang and the first video of the strategic partner of the 2008 Beijing International News Center, Mr. Tri Yaozhong, Deputy director of Mr. Ma Qi, general manager of the Research department of the AC Nielsen China and Southeast Asia, Mr. Ranking, vice president of the Eric Consulting Group, and double click the business director of China, Mr. Yengchanghua, at the meeting respectively, White Horse, Guoan DDB, Song Hua, Edelwei, century North wide and so on more than 300 high level of advertising industry have participated in this promotion meeting.

At the promotion meeting, the first video showed the advertising industry its 08 Olympic products: The first video network of new media advertising format and the 2008 Beijing International News Center to cooperate with the form of advertising, advertising. First video board chairman Zhang said: The first video is not a portal site, the first video is not a video sharing site, strictly speaking the first video is not a website, the first video is new media, the main business model is the network video broadcast platform first video network.

The target customer of the first video is the white-collar class with knowledge level, quality and consumption ability. and the current number of U.S. websites in China compared to the first video is done, not to build a similar site with the public, so it is difficult to judge from the traditional Alexa ranking its profitability. The first video is to build an integrated network of 1.31 million sites in China video broadcast platform. Its target market is China's 310 billion annual TV advertising market! Acnelson 50 million PV value is the first video of the great commercial value of the precise embodiment!

The first video network (VODONE Bus:vodone Broadcasting Union System, http://bus.vodone.com), is an aggregation of the vast number of Web sites to hang the first video player in order to share the interests of the Affiliate website and the form of advertising alliances. This form not only expands the advertising space, more able to meet the needs of advertisers, from March 2007 onwards, the first video network rapid growth, as of December 2007, the first video network to join the website has more than 18,000, solar PV has more than 50 million, at present, Join the site to 100 a day to increase the speed. The first video network ad self-help launch zone online, advertisers can choose through on-line self-service advertising online ads on the industry, region and time to achieve a solid positioning precision

First video partner Mr. Tri Yaozhong, deputy director of the Beijing International News Center, said in a speech that today, 232 days before the opening of the 2008 Olympic Games, 2008 will be recorded in the Annals of China in its special historical position. The 2008 Beijing International News Center is an important platform for the Beijing municipal government to release news during the Olympic Games, which is a specialized service agency provided by the non-registered media and journalists during the Olympics. The first video with the 2008 International Center of Cooperation is close, successful, will certainly make a significant contribution to the 08 Olympic Games, while the first video brings great commercial value.

The first video of the new media partner of the 2008 Beijing International News Center, together with the 2008 Beijing International News Center, will integrate the enterprise's products, services and news centers through specialized functional services and colorful activities, and make the company's product, service and Information Center integrated into one, as Beijing and the World, Regional media in the most direct Exchange and service window, to the company's partners to provide their products display space focused platform to enhance corporate influence, increase corporate media exposure, authority recognition and market share in the popularity index. So that the vast number of enterprises in the tens of thousands of people around the world to display products and images of the through train!

Mr. Ma Qi, general manager of the Research department of the AC Nielsen Greater China and Southeast Asia, Mr. Ranking, vice president of the Eric Consulting Group, and double click the business director of China, Mr. Yengchanghua, respectively, from their respective professional point of view, elaborated the development foreground of the first video new media advertisement form.

The participation of advertising professionals and advertising companies have been the first video network of the business model given a high degree of affirmation, on the first video network to put ads and participate in the first video 08 Olympic advertising projects expressed strong interest. The first video board chairman Dr Zhang pointed out: "The first video products more, more direct to advertisers, wholeheartedly to provide them with the services needed, is the first video to achieve the most important benefits!" The success of this promotion For the first video in the 08 advertising marketing to achieve the proud performance laid a solid foundation!

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