The first wave of the pharmaceutical electrical business of Kyushu tricks: tied bat, and two horses sing double

Kyushu Tong So prudent, nothing more than to get different identity labels in the big guys, for their own diversification, unique competitive advantage

Cooperate, break up, hold hands again ... For a long time the fragmented internet three-bit diamond-grade bachelor (Ali, Tencent, Jingdong) suddenly played a ambiguous love of the horn.

Set off this storm of white rich beauty is not someone else, just in recent years frequently active in the major electric business in the field of a shares listed companies "Kyushu Pass."

As the first to open up the pharmaceutical business of the platform company, Kyushu Tong since 2012 began to stir up the electric circle of electricity, lace news constantly, but also make the above electric merchants frequently throw olive branch.

The final result is that the "good pharmacist" brand image in two years quickly set up and in the pharmaceutical field of a firm footing, is this really a scene of white-rich-American rely on the king of the old five dog blood plot?

"Lang sentient, concubine unintentional" behind, what is affecting the decision-making of all parties? What is the fate of the pharmaceutical electronic business which has not yet formed the scale effect?

The grass ships borrow arrows--Jing Dong

"Search in Jingdong, selling medicine in good pharmacist," This is the early 2012 Kyushu Tong and the Beijing-East cooperation model, and has been low-key on the homepage quietly hung on the Beijing-East good pharmacist signs. It is not difficult to find that in this cooperation, the role of Jingdong seems to be only an intermediary role.

Moreover, according to the reporter learned, in order to avoid various policies of the strong intervention, the most love to create the topic of the Liu in the field of pharmaceutical sales performance is extremely low-key. Concentrate on technical issues, just for others to do wedding clothes.

When the marriage is in the beginning of pharmaceutical electronic business, the domestic market is still in a chaotic period, the industry believes that this is an excellent combination. "Kyushu Tong has a long-term establishment of the medical quality management system and the perfect docking with all types of private suppliers, jingdong in the flow, operation, customer stickiness to help them." Moreover, Kyushu Qualcomm has a unique logistics warehousing function, will not add to the pressure of the Beijing-East distribution. A senior at a large retail pharmacy said to reporters.

The performance of Jingdong did not let Kyushu Tong disappointed, cooperation, good pharmacist from the state of loss, ushered in the first profit, listed company share price also free from the long wandering in the 10 yuan below the embarrassment. For a time, good pharmacist entity retail stores in the domestic two or three line cities everywhere, and into a first-tier city.

However, who is willing to only be a guardian flower Messenger? The "Beijing-Kowloon Love Story" failed to cross the 2013 winter. Insiders speculate that the reason for the breakup is only 2% of the agitation. The BoE wants to increase its original 49% stake to 51% Holdings, but the two sides failed to reach an agreement.

The reporter heard another voice in the interview, "there is no so-called holding dispute, the equity agreement was first ordered, who will bury a mine?" The real reason for the exit of the good pharmacist is that the competition of the good pharmacist net may hurt the interests of some shareholders. ”

"Jingdong-owned drugs and health care products, and good pharmacists of the business overlap, if the two sides continue to cooperate, may sink into the mire." "A medical sales director who knows the way has made this remark. It also should the rules of the electricity business community's game of "eating and throwing birds".

Taoyuan Jieyi--Day Cat Medicine Hall

After the wave of Beijing east, Kyushu continued non-stop layout. Whether it is volume or user loyalty, the cat is undoubtedly the best choice. Moreover, with a previous marriage foreshadowing, Kyushu Tong has earned a reputation for its own. Kyushu Tong 2012 Annual report shows that the good pharmacist net year to achieve sales revenue of 76.3894 million yuan, monthly sales growth rate of about 20%.

With the cat's cooperation, the industry sent a round of applause. Due to domestic policy restrictions, the network platform can not sell prescription drugs, so the main OTC and kin Word is the only option.

Days of the cat lock Kyushu Pass the background is quite mysterious, then Taobao Medicine Museum is being stopped by the regulatory authorities. It is not difficult to speculate that this cooperation is more like a jieyi, not Kyushu pass unilaterally alongside the Giants, but Kyushu Tong for the Taobao Medicine Museum has not been recognized by the regulatory authorities broke a bureau.

At this point, after nearly a year of silence, the day Cat Medical Museum has a license to open business. Behind the pushing hands, there is no shortage of Kyushu Qualcomm in the industry's deeper relationship network.

This is undoubtedly the Beijing-East since the construction of the medical city brought great impact. More and more strong, because in the "Beijing-Kowloon" after the Laoyanfenfei, the rapid establishment of the Beijing-East Medicine City, this is a good pharmacist is undoubtedly a fatal blow. In an instant, a good pharmacist almost loses the meaning of existence.

"Seemingly the confrontation between the two sides, in fact, is the battle of the three, because Kyushu pass in the status of the private drug companies almost no opponents, and in the days of the cat and the Sino-American History of close contact, is undoubtedly resorted to the killer." The sales director said to reporters.

According to the head of the Day Cat Medical Museum, "good pharmacist and the cat cooperation ' good pharmacist Big pharmacy flagship store" trial operation 3 months, the monthly growth rate has exceeded 50%. ”

In Beijing and Shanghai, the east of Beijing and Shanghai have a wide range of social networking, a large pharmacy and Wuhan Central General Assembly Pharmacy by its income sac. But compared to the lavish of Kyushu, Beijing East's dilemma has been very obvious. "What we're doing now is going to be listed in preparation for the recent not large-scale promotion of pharmaceutical city, but also weighing strategic objectives." Jing Dong insiders to explain to reporters.

The controversy of Yu Liang--Tencent

Internet fight seize the night, who will not be hanged in a tree. The cat, after a smooth comeback, soon opened up a new situation. The reporter obtains the news through the internal personage of the medicines control to say: Ali recently has reached the deep cooperation consensus with the national Big Pharmacy. Earlier, Ali had joined hands with the king of Neptune to complete the payment of treasure wallet cooperation.

So is Tencent an awkward "successor"? Of course, Ma Teng has his secret secret--micro-faith. According to China Sea King star chain Pharmacy CEO Zhang Fuxiang previously revealed that the Sea King Stars will be in the country at the same time start with micro-letter cooperation, two-pronged approach to promote O2O mode.

"At present, the pharmacy of micro-marketing is not mature, although the micro-letter in the young group has a great influence, but the drug is a special commodity after all, and from the demographic pattern, it is obvious that the needs of older people will be greater." Their acceptance of micro-letters is limited. ”

"Want to lift a taxi software such battlefield, the drug industry regulatory authorities will be shot, this is the game with the government." At present, Tencent has been in consultation with the Government, but can shake hands, the initiative is not in the micro-letter there. It also involves the important proposition that open Internet purchases are included in Medicare. A director of the Drug Administration told reporters.

It is inconceivable that the two-horse dispute can not be rid of Kyushu pass the figure. Kyushu said in February this year issued a statement that the company's good pharmacists network in the micro-letter opened the public service "good pharmacist." News, Kyushu Tong's share price soared to trading.

This move, undoubtedly aroused investors to his infinite reverie.

Just as investors want to find out the moment, Kyushu issued a continuous statement that denied the cooperation with Tencent. This is a unilateral break? Or is it the result of conflict of interest?

"Offline retail pharmacies have a professional pharmacist guidance, online Medicine Museum has a medical customer service sits, medical micro-letter platform can provide these?" If not, then what is the O2O experience to talk about? The above people continue to raise questions.

Excluding interest disputes, only in the technical level, there is still a long way to go, Kyushu Tong So careful, nothing more than to get different identity labels in the big guys, for their own diversification, unique competitive advantage.

The

has earned applause and earned a reputation, and Kyushu's step-by-step aims to build its own medicine kingdom. Two horse dispute, Jingdong front, nothing more than he for himself to find a fulcrum, the development model of its quick success also insinuate the medical circulation in many uncertain changes under the existing situation.