The first website to experience Word-of-mouth Marketing launched an upgraded version

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Recently, billion U.S. soft Qualcomm's China's first experience Word-of-mouth marketing site-trial network launched an upgrade version of the itry2.0 platform to more complete technology and good application experience, set off a new round of trial trend. In the first week of July, the number of national user logins reached 280,000. Platform on the launch of the Procter and Gamble Oral B electric Toothbrush, Johnson can Ling Li, Korea DHC nourishing suit and other international well-known brand product trial activities attracted the attention of the vast number of netizens, but also become a member of the focus of experience.

Live in Beijing Tian Tong Yuan Xiao Wang brought online trial, face immediately emerged smiling: "Last week, my colleagues recommended me to try the net to see, said there can be free to apply for their favorite brand-name products for trial." I took the attitude to try to fill out the online application, the operation is very simple, really did not think two days later I applied for the DHC nourishing suit actually sent over. Product effect is good, I am ready to go to the store to buy a set for my cousin. ”

For ordinary consumers, the concept of experience Word-of-mouth marketing is still unfamiliar. Because, for the Chinese consumers who have been accustomed to "buy first", can "buy first" and "Buy with good" is a subversion of traditional consumption concept. And this subversion is just the respect of consumers ' right to buy, but also business "customer first" service concept of the perfect embodiment. In fact, experiential marketing in Europe and the United States has been operating more mature, experiential economic era has come quietly.

As the name suggests, experience Word-of-mouth marketing refers to the enterprise to user-centric, through allowing potential consumers to experience products and services, so as to generate goodwill, and then form a purchase and Word-of-mouth marketing behavior.

In China, the first experience marketing site-trial Network has also been born and run a six-year head, the site in the early 06 launched a short period of two months to attract hundreds of thousands of internet users to register, successful manufacturers to distribute tens of thousands of trial products, set off the first domestic "trial trend." Using the website founder and CEO Xu said, the trial net is a specialized for the merchant to provide the product promotion channel, carries on the market research, provides the user free product experience the network platform.

In particular, the trial network is a business to promote products and understanding of market feedback, online market research, new product release, guide product purchase marketing platform, but also a quality products for members of the Consumer experience trial interactive platform. Trial Network has a huge consumer database and online channel resources under the line, and brand businesses, research and other marketing agencies also have good relations of cooperation. Relying on this, the trial network can not only select the most suitable consumers for the trial products, but also through the application of information analysis of users to provide market research data to help enterprises in the future marketing targeted. At the same time, the trial network will actively encourage the pilot to obtain a trial experience after the product evaluation and feedback, to help enterprises to promote. This kind of word-of-mouth promotion is often more damaging to other potential consumers than the expensive ads on TV.

With the rise of the internet power, many enterprises in the marketing concept has undergone great changes. Experiential marketing is gaining more and more recognition from enterprises and consumers because of its cost-controllable, accurate and strong advantages. Procter and Gamble, Johnson and other world top 500 enterprises, through the trial network to do experience marketing examples and a few. At the same time, many consumers feel the experience of consumer charm is also word of mouth, expanding the experience of the beneficiaries of marketing team.

As the first to eat "experiential marketing" crab trial network, has been standing in the forefront of the experience of economic tide, for the connection between enterprises and consumers played a good link role. July 07, the trial network also launched a special itry2.0 trial platform, which is a trial network to summarize the past year experience, on the basis of itry1.0, a new experience-type marketing platform. The notable feature of itry2.0 is that it allows enterprises to choose their own experience and share the user's experience of Word-of-mouth. Once launched, won the favor of many enterprises. Recently, itry2.0 and Procter and Gamble Company's cooperation is a very good example. In the 7-8-month period this year, the company will be free to distribute 1000 oral B electric toothbrushes worth 299 yuan to consumers of the trial network through the itry2.0 platform.

We have reason to believe that in the coming of the experiential economic era, more and more enterprises and consumers will choose experiential marketing. In the near future, friends meet and greet, the first sentence may be "Today, you try it?" ”