The first year of crowdfunding "Make people" is committed to entrepreneurs dreams

Jingdong Finance's fifth largest business segment - Crowdfunding business "Cohesion" officially launched. The business aims to get everyone together to help creative people realize their dreams. Jingdong Financial's new business, Wang Jian, vice chairman of China Securities Journal commented, compared to other similar products, Jingdong crowdfunding is no longer just a quiet page, but one can dream for everyone who has the idea Incubator that literally turns ideas into products that make the entrepreneur's dream a reality and a new avenue to help entrepreneurs and dreamers.

The first year of crowdfunding "Make people" is committed to entrepreneurs dreams

Today, when JD.com formally entered the crowdfunding field, the first batch of platform for crowdfunding in China was exploring the transition. Named time to smart hardware starting platform to adjust, it seems that is trying to play down the "crowdfunding" identity tag; crowdfunding network also platform project overall little improvement in the case, began to try to crowdfunding sensitive areas - equity crowdfunding . The small but platform-specific crowdfunding development with uncertain future has opened up the domestic crowdfunding market but has not yet formed a climate.

In the past six months, large-scale Internet companies have entered the Internet finance industry one after another. They have all started their crowdfunding business and are trying their best to find the most promising crowdfunding campaign. The first year of crowdfunding has really come. And we explore while playing crowdfunding different ways, Jingdong crowdfunding platform, is on the line before it has laid a complete mode of operation, not just simply doing crowdfunding projects, but the core product positioning in the Dream, through the mutual sponsorship between people to achieve the entrepreneur's dream.

Kancer Strickler, CEO of Kickstarter, recently said publicly: "The reason why we like Kickstarter today is because people are willing to pay for something that looks cool, and they're really excited about it, which has nothing to do with making money." Jingdong Crowdfunding The original intention, with the goal of the world's largest crowdfunding platform can be described as consistent, not just for the participants to create revenue, the most let the platform for fundraisers and investors to establish deep interaction, to help more ideas, more projects become reality. This is a long-term development of Jingdong's crowdfunding mode, a pioneering and exploration of domestic crowdfunding.

"Coalescent" incubation platform rewrite crowdfunding industry standards

From the industry point of view, domestic crowdfunding is still in its infancy. In general, people may only ask for the crowdfunding platform if the platform can really turn the good crowdfunding success into the product. However, it is totally inadequate for the crowdfunding platform to help a project fall because The success of a product, not from scratch, but also smoothly to the market. Jingdong crowdfunding and Jingdong platform integration, it is necessary to do to help fund-raising ideas into a product of mass production and market acceptance.

Jingdong, as the largest self-operated e-commerce enterprise in China, has strong supply chain capabilities and resource integration capabilities, and can provide all kinds of resources such as funds, production, sales and marketing to fundraiser on the Co-sponsors platform to support projects quickly Grow, help fundraiser to realize his dream. For example, after the crowdfunding platform has been approved by investors, the "JD + Plan" of the intelligent hardware industry will include it and provide comprehensive support for the project, including data platform, product marketing, supply chain Service support, technical support, financial services and financial support. This perfect program will really help the success of innovative products market, really make the entrepreneur's dream a reality.

Moreover, in the field of intelligent hardware and cultural audio-visual products, the integration of Jingdong Crowdfunding and Jingdong Platform can exert the strongest power. In the upstream, Jingdong has a number of suppliers of intelligent hardware and audio products in contact with strong production capacity. In the downstream, after more than a decade of development, Jingdong has accumulated a group of high-viscosity, high-quality customers, 3C, IT, audio, books and other fields, with insurmountable sales advantage. These two industry projects, the future will certainly be the most exciting Jingdong crowdfunding platform category.

From supply chain finance, consumer finance, payment services and platform businesses to crowdfunding businesses that have recently launched online, Jingdong Finance not only improves the financial layout of the Internet, but also provides a platform for ordinary entrepreneurs to realize their dreams. Wang Jian, vice chairman of China Securities Journal, is very optimistic about this. He said he believed that in the future, on the platform of crowdfunding in Jingdong, he will walk out of enough successors and doers to create many wonderful rebellious stories. Everyone has Opportunity, everyone can color, and these may be the future development of public crowd Jingdong social responsibility and mission.