The five core values of Facebook

Facebook launched its IPO in 2012 Beijing time, February 2, when it planned to raise $5 billion trillion. Facebook's founder and CEO Mark Zuckerberg issued an open letter at the time, and in the letter he elaborated on Facebook's three big visions and five core values.

The following is the full text of the letter:

Facebook was not created to be a company. At first, it was born to fulfill a social mission: to make the world more open and more interconnected.

I think for investors, I want investors to understand what this mission means to us, and to understand how we make decisions, and why We're doing what we do now, which is a very important thing. And I'm going to cover these issues in this article.

We should be encouraged that technology has changed the way people communicate and consume information, whether in the past or in the future. We often talk about inventions such as print media and television--by improving the efficiency of communications, they produce profound changes in many key areas of society. They enable more people to make their voices heard, to encourage progress in human civilization, to change the way societies are organized, and to connect us closer together.

Today, our society has come to a new tipping point. We are in a time when most people can use the Internet and mobile phones-they are the basic tools to share what they think, feel, and do. Facebook is eager to provide services that will give people the power to share and help them reinvent many of their core institutions and industries.

It is an urgent need and a great opportunity for everyone to connect, to make their voices heard and to promote the future change of society. The scale of the technological infrastructure that humanity needs to build is unprecedented; We believe that this is the most important issue of concern.

We want to strengthen the connection between people

Although this mission is broad, but "the wind Yu Qingping the end", we will take the first step from the "two-person relationship".

Interpersonal relationship is the basic unit of society, and it is the way of discovering creativity, understanding the world and eventually obtaining long-term happiness. Facebook creates tools to help people connect, share ideas, and expand their ability to build and maintain relationships.

The more people share--even if it's just shared with close friends or family--the more open the culture is, the deeper the understanding of the lives and views of others. We believe that it can create more and stronger relationships and help people reach more diverse perspectives.

We want to reshape the way information is disseminated and consumed by helping people build relationships. We believe that the world information infrastructure should be similar to the social map-it is a bottom-up peer-to-peer network, rather than the current Top-down monomer structure. Moreover, allowing people to decide what to share is the basic principle of reshaping the structure.

With the data we have gathered, we have helped more than 800 million people build more than 100 billion contacts;

We want to improve the relationship between people and the business and economic system

We believe that a more open and interconnected world will help create a more robust economic system and nurture more real businesses that provide better products and services.

The more people share, the more information they can get about products and services through the people they trust. They can more easily find the best products and improve the quality of life and efficiency.

In this process, the benefits for companies are that they can make better products-people-oriented personalized products. We found that the "social design" (social) products were more attractive than traditional goods. We expect more products to go this way.

With the help of the Facebook developer platform, thousands of companies have developed products with higher quality and more social characteristics. The gaming, music and journalism industries have made breakthroughs on Facebook platforms, and more industries are under the guidance of the "social design" concept.

In addition to making better products, a more open world will encourage companies to interact directly and reliably with their customers. More than 4 million companies have opened their corporate home page (pages) on Facebook to talk to customers. We anticipate that this trend will continue to evolve.

We want to change the way people connect with government and social institutions.

We believe that the development of tools to help people share can promote frank and transparent dialogue between the public and the government, empower people with more direct authority, enhance the sense of responsibility of officials, and provide better solutions to some of the most important contemporary problems.

We see that people's voices and opinions have never been so clear and loud after they have been given the ability to share. The number and influence of these sounds are greatly increased and cannot be overlooked. We believe that, over time, governments will be more responsive to the issues and concerns directly expressed by the population as a whole, rather than to listen to the voices of the people through some elite-controlled intermediaries.

We believe that in this process, all countries in the world will be good to the Internet, for civil rights and strive for leaders. One of the rights they are striving for is the right to acquire and share all information.

Eventually, as more economies turn to personalized high-quality products, we expect to be able to address new social services that create major world problems such as jobs, education and health care. We look forward to doing everything possible for this process.

Our mission and Business

As mentioned earlier, Facebook was not created to be a company. We have always placed our social mission, the services we are developing and our users first. For a listed company, this is "not unusual road." So I would like to explain why.

I wrote my first version of Facebook myself. Since then, a lot of talented people have joined the team and put their ideas and code into Facebook.

Most of the best people put in the development of excellent products, to engage in the great cause of the first place, but they also want to make money. Through building the talent team, building the developer community, marketing market and investor groups, I deeply understand: the best way to gather elites to solve important problems is to set up a strong and strong enterprise with abundant capital. Word: We don't develop services to make money, we make money to develop better services. We think that this is a good way to do things. I realize that today more and more people want to use the services provided by businesses that are not limited to maximizing profits.

By fulfilling our mission and developing excellent services, we will create maximum value for our shareholders and partners over the long term. This will enable us to attract the best talent and provide more excellent service. Waking up in the morning, our first priority is not making money, but we know that the best way to do it is to build a strong and valuable enterprise.

That's what we think of starting an IPO. Listed to benefit employees and investors. We have pledged in the distribution of shares that we will do everything we could to increase the value of stocks and promote the circulation of stocks; now we have honoured our commitments. On the verge of becoming a public company, we will make a similar commitment to new investors and pay equal efforts.

Hacker culture

To build a strong business, we strive to make Facebook the best platform for talented people to exert great influence on the world. We nurture a unique corporate culture and management style-hacker culture (Hacker Way).

It is unfair that the term "hacker" portrayed by the media as an invasion of the computer is derogatory. In fact, "hackers" simply mean rapid development, or the ability to challenge the boundaries. Like many things, it is a double-edged sword; however, the vast majority of hackers I've met are idealists who want to make a positive contribution to the world.

Hacker culture is a kind of continuous improvement and innovation of the way of doing things. Hackers believe that the optimization is endless, products are not perfect. When someone says that can not change shred, or satisfied with the status quo, hackers are in front of other people's face, can't help to modify.

Hackers quickly release small updates and learn lessons from them, rather than trying to do it once and for all; To that end, we built a test framework that could test thousands of versions of Facebook anytime. Our office wall says "done better than perfect" to remind everyone to "finish the work" on time.

"Hackers" also means a hands-on, aggressive natural discipline. Hackers will not convene a few days of marathon meetings to discuss whether an idea is feasible or to find the best method; they will make prototypes and see if it works. In Facebook's office, hackers ' mantra is: "Code speaks louder than words."

"Hackers" also means extremely open and elite kings. Hackers believe that the best ideas and implementations always sweep everything--not by the people who are best at advocating creativity, or the most powerful.

To foster hacker culture, we hold a "hacker marathon" (hackathon) competition every few months, allowing people to develop prototypes based on their own ideas. Finally, the whole team is judging these products together. Some of Facebook's most successful products come from the "Hacker Marathon," which includes timelines (Timeline), chat, video, mobile development architectures, and HIPHOP compilers.

To ensure that all engineers are integrated into the hacker culture, Facebook requires all new recruits-including those who will not be primarily programming in the future-to join the Bootcamp training camp and learn our code base, tools, and methods. There are a lot of people in the industry who are responsible for the management team and don't want to write the code in person, however, the practical talents we are looking for are also willing to undergo bootcamp testing.

The above cases are related to engineering, but we can generalize these principles to Facebook's five core values:

Focus on influence

If we want to have maximum impact, the best way is to always focus on solving the most important problems. It sounds simple, but we think most companies are doing badly and wasting a lot of time. We expect everyone at Facebook to be good at discovering the biggest problems and trying to solve them.

Move quickly

Rapid action enables us to develop more things and learn more quickly. But most companies, once they grow, will slow down considerably, because they are more afraid of making mistakes than they are when they are slow to act. Our belief is: "act quickly, break the routine". If you never break the routine, you may not be able to move fast enough.

Forward

Developing good products means taking risks. This is frightening, forcing most companies to balk at the risk. But in a rapidly changing world, the reluctance to take risks is doomed to failure. Our other belief is that "the biggest risk is not taking risks." "We encourage everyone to move forward, even if that sometimes means making mistakes."

Keep Open

We believe that the more open the world, the better. Because people have more information, they can make better decisions and exert better influence on society. This is also the business philosophy of Facebook. We strive to ensure that everyone on Facebook has as much access to information about the company as possible so that they can make the best decisions and have the best impact on the company.

Create social value

The meaning of Facebook is to make the world more open and interconnected, not just to start a company. We expect everyone at Facebook to work at all times to create real value for the world and integrate that into everything that we do.

Thank you for reading this letter. We believe that Facebook has an opportunity to play an important role globally and become a evergreen enterprise. I look forward to working with you to create Albert.