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As an excellent network marketing personnel, must have the information processing, network communication, technology utilization, marketing management and team cooperation five ability, these five ability is to a network marketing personnel the most basic requirements, but also become an excellent network marketing personnel must be proficient in the ability to master.
Information processing refers to the collection of network marketing messages, analysis, statistics and summary, network Marketing is based on a large amount of information, generally we deal with information, including customer information, industry information, competitor information, policy information and the company's internal information, the processing of these information to become a network marketing personnel a basic ability. Search engine is the most important channel for enterprises to collect network marketing information, perhaps we are accustomed to search engines, but some of the small search techniques, such as the use of qualified words and operators can be more quickly find the required content, using professional search engines to improve search efficiency, etc., as a professional network marketing staff, The use of search engines also requires us to have professionalism.
The analysis of Network marketing information is the process of distinguishing and screening the collected analysis, and the information collected through the Internet includes many false and outdated information, identifying and sifting the information, finding out the information we need, is the second step of the network marketing information processing. Down the need for information statistics and summary, according to the use of network marketing information in the form of information on the statistical archiving, if necessary, then the analysis of the results of statistical summary, write analysis report.
Network communication ability is the network marketing personnel must be the second largest capacity, compared to other communication methods, network communication channels more extensive, more ways, forums, blogs, SNS, message board, Email, instant messaging, etc. are the way of network communication. Different ways of communication have their own characteristics, forum, blog, SNS to group sharing and interaction-oriented, email and message board for more formal communication occasions, instant messaging tools is the individual between one-on-one communication, for different communication occasions to choose different communication tools, network marketing personnel in accordance with the actual situation to grasp , the proper way of communication determines the communication effect in the network marketing to some extent.
Network communication is generally based on the text as the most important way of information transmission, this requires network marketers have a strong ability to express their words, to understand the characteristics of various network groups and the way to receive information, to understand the communication habits of various groups, such as QQ and MSN major groups, the network "slang" application.
Network Marketing is a technology-oriented marketing approach, the application of Web technology has become a network marketing personnel an important ability. Network Marketing to the technical requirements of the first is broad, an excellent network marketing personnel to be good at the use of Web technology, including Web programming, Web databases, Web scripts, interface design, network advertising design, Web server configuration and application software use, and so have a broad understanding, not necessarily how deep, but must be broad Secondly, the network marketing of technology requirements is to use, network marketing personnel is not programmers, not web site construction personnel, but the use of technology personnel, marketing is the ultimate goal of technology use. Therefore, the network marketing personnel must stand in the marketing angle, the customer angle to look at the technology, should avoid putting the cart before the horse and falling into the mire of technology. The use of technology also requires us to have a strong self-learning ability and adaptability, to all kinds of technology as long as the principle, can be through search engines and netizens to help solve a variety of problems.
Network Marketing is a system engineering, Network Marketing project implementation is not rely on a two marketing personnel, must need a close cooperation team to complete, the team may include planners, information processing personnel, communication personnel, management personnel, technical personnel. This requires that every network marketing personnel have a good team cooperation ability, and others close cooperation to complete a system of network marketing projects. At any time, must have the system of thought, to the overall situation, in order to make this system engineering perfect.
Finally, excellent network marketing personnel also need to have good management ability, here mainly refers to network marketing management, that is, the management of things. As a systematic project, network marketing in the complex between the various links, without good management, it is difficult to play a systemic effect. The implementation of the Network Marketing project, must have the plan, has the plan, has the step, has the control, has the appraisal, has the summary, must carry on the overall situation, has the systematic thought, can the orderly execution proceed.