The five ills are the lifeblood of China's electricity dealers

In the frequent shopping process, China's e-commerce industry, the impetuous and difficult to gradually appear, the whole industry's long-term health development in varying degrees suffered some problems.

The author summed it up as the five major diseases:

1, "The entire network lowest price" flood

Everyone wants to get good and cheap goods, but in fact, the best price is reasonable, is also the reality, E-commerce has broken through the traditional business survival information asymmetry, but the electric dealers in order to attract users have announced their own products are the lowest price, this can not realize the commitment has become the standard of the electric business industry.

Of course, the electric dealers have their own skills, through a number of small tricks to maintain their lowest price, and even has become the electric business of the unspoken rules, but also become the basic skills of the operation of the electric business.

Do not think that this operation will not be recognized by users, but users have not reached the critical point of the outbreak of anger, over the last, will be in serious trouble.

2, no express, only slow delivery

Express delivery of these years more and more quickly, but the user's request has been increased faster, leading to the whole logistics system of the biased development, this increasingly rapid logistics demand so that resources to the greater concentration of large cities, resulting in uneven development of the entire logistics system.

At the same time, the electrical business personnel tired of coping, service quality worrying, rough handling, do not let inspection, send the wrong goods, damaged goods and so on are constantly happening.

As a consumer, the author will also pay great attention to the distribution of electrical goods and logistics speed, but also often because of delivery speed and choose different electric dealers, but this should not become a competition for the electricity business needs, the logistics constantly chasing the reasons for the compression time.

China's e-commerce is developing into a national participation, but in the township level, logistics has become the only obstacle to the development of the electric business, but because the entire logistics system is led by the nose, leading to a serious shortage of basic logistics, which also greatly hurt the vast number of sellers and small and medium power business interests. Even for electric tyrants, it will hinder its further development.

3. Luxury Promotions

Although the electricity business does not make much money, but promotes the promotion to come, is the big, a little fights the rich feeling. Of course, this will also be interpreted as a competition, no one can not be complacent, and then poor can not be poor promotion.

This is more than the luxury of promotional, to stimulate the market to expand the user community is really work, but also on the normal operation caused a serious impact. The direct consequence is, for some sellers of goods or electric business sites, has been from the promotion of sales into a no promotion.

What to do? As a result, many electric dealers play fake promotions.

4, you have I have all

Every home appliance has its own resources endowments, not omnipotent, do the platform and do self-marketing also different, on the platform to sell things also different, but now because do large-scale and best-selling goods must, cause all the site no differentiation, you have I have all, see the way the style of the swarm from the physical market to transfer to the online , and the network is no region without time, the consequences of this entrepreneurial practice more serious, in addition to spell price has no way to go.

5, Hype Marketing law

In the electric business industry, there is a tendency, that marketing is hype, because now can find the success of the marketing case seems to be the result of speculation, but in fact, hype is really a very important factor in marketing, especially in the network, but only hype is definitely not long-term. First the product to do a good job, the future will be more broad, after all, cashing can not go to the electrical business.

E-commerce is undoubtedly the most valuable business form in the mobile internet age, social development and the future of the Internet is the eternal topic, the future will not have any network companies and traditional enterprises do not engage in the broad sense of e-commerce, therefore, e-commerce industry should gradually improve the self training good internal strength, to maintain the future can have a healthy vitality.