The five key factors that affect the success or failure of the Operation station group at present

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Compared with the huge vibration caused by the birth of the station group, the development of the station group has entered a stable period. Stationmaster to the station group's attitude more rational and objective, especially the search engine for some station group's intentional suppression and the blow, increased through the Operation station Group succeeds the difficulty, causes quite many stationmaster to the station group to produce "The fear feeling", Think that in such a situation through the operation of the station group success rate has been greatly reduced, and the cost and the technology is not their own commitment, which prompted a considerable number of webmaster gradually diluted the previous to the station group of fanatical pursuit, but turned to the wait-and-see attitude. In fact, to treat the station group can not be overly sought after, or overly worried, station group as a site for many techniques and means of one, it has its own characteristics, advantages and disadvantages, only fully understand and play its advantages, can use this tool. Combined with my two years of experience in the operation of the station group, talk about the current operation of the station group on the success and failure but it is easy to ignore the five factors and strategies.

The controllable cost optimization of the station group

Station group let many personal webmaster "prohibitive" The first reason lies in its reliance on scale to win, the need for a larger number of sites together, which means higher operating costs, this fee will scare a considerable number of personal webmaster. In fact, if we are familiar with the website space market, we will find many ways to control costs, to achieve the control and optimization of the station group cost. One is to make full use of a variety of free space, such as the previous GoDaddy to buy the domain name sent free space (at present only in the agent where there is free space to send, the official has stopped), as well as some foreign established host to provide more stable free space can greatly reduce costs. Only for the more affluent owners can choose a stand-alone server, then both in terms of efficiency and optimization will be more advantages.

Ii. the operation rules and disciplines of the station group

Operation Station Group and only by interest to do a station is very different, Operation station group successful people mostly have very strong target, or make money goal clear personal stationmaster, or be have more comprehensive plan of company operation, they have common characteristic is full use and exert station Group of tool, execution is very strong. When it comes to the success of the Operation station Group, we have to consider that the execution ability is not strong enough in the process of Operation Station group to make plans, including the frequency of daily collection updates, optimization and check the number of times, the frequency of website promotion, soft marketing frequency, etc., have a comprehensive plan the most important is the implementation and implementation, In order to make full use of the efficiency advantage of the station group, we can get the expected effect more easily.

Third, the station group's means, the goal and the mentality

Many personal webmaster stations in the process will be their own site as a "painstaking, baby", as the "Apple of the eye", but this attitude to the operation of the station group is not applicable, really want to play the power of the station group or to its positioning back to the powerful tools. Station group operation to adjust good webmaster mentality, correct treatment of Operation Station group means and purposes, such as a large number of free space to achieve lower costs, for free space with the banner ads can be selectively ignored, as long as it does not affect the optimization of the site can not be too much to pursue a site perfect, But to use the lowest cost input to play the scale effect of the station group, to achieve the final keyword ranking optimization and transformation.

Four, the scale of the station group of fine Refinement

In the process of exerting the scale advantage of the station group, should also pay attention to the scale and appropriate refinement of the combination, for example, through optimization to obtain a good keyword ranking search traffic, but in order to increase the PV of each visit, increase the conversion rate of advertising, through the modification of the station group template can undoubtedly improve the style of each specific site, The template style will be combined with the site theme and positioning of the appropriate changes to make it more consistent with the site group theme, will undoubtedly promote the search engine into the site to increase the number of visitors to the site PV, improve the site advertising conversion rate.

Five, the station group better mutual promotion skill

With the interconnection function of the station group software, as well as the key words anchor this article automatic chain and associated functions, you can do to promote the optimization between the site, so that the site's internal chain system more perfect, but in addition, we should actively find and use more optimization techniques, such as the combination of their own site group theme, carefully write the theme of soft, Through the summary, summary type of soft, in the text to summarize and recommend the excellent site of this theme, in the recommendation of well-known sites at the same time, the appropriate integration of their own website, through this expansion of the spread of marketing methods to help promote the effect of amplification. In addition, you can also through the article, using Plug-ins or some software features, show more relevant articles, but also call some other site related content, the one-time flow full use, to achieve multiple access to multiply the multiplier effect. In addition, there are many can bring a lot of useful help to the station group skills, we can practice in the actual operation and exploration, through the effect of monitoring to find more practical benefits of the skills, etc., the scale of the station group utility to play more vividly.

This article comes from the EQ Station group Www.eqsem.net A5 to start, reprint retains.