The five main points of SEO website optimization

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Now as long as the search under the SEO services you will see, many providers in the provision of SEO (Search Engine optimization) services, some are white hat style, that is, the standard to improve the quality of your site, but also some black hat type Hat), that is, the use of the search engine to enhance the search rankings, and now more than the enterprise needs to be SEO, even the bloggers need SEO to pull the popularity, so for SEO all kinds of ideas is very important, If the concept of SEO is not correct and misused the seemingly effective black hat-style SEO techniques, pay the price may make you cry ...

SEO first on the five major elements to explain, and these elements are each other and interact with each other, so it is not possible to only for a single element to SEO

(1) Page indicators-Different search engine will use different Web page indicators, which more familiar with the Web page index is probably Google's PageRank and Alexa Alexarank, in addition to your Web site there is a search engine backlink or InLink number

(2) NET domain name-NET domain name is meaningful, suffix why and NET domain name said registration time length will affect the effectiveness of SEO, such as ship machine site, basically better than myshipweb.com, shiprental.com than shiprental.org advantage, And to undertake has been registered for a long time domain name than the new registration is easy to do SEO, if you use the blog service provided by the network domain name, but also need to observe which blog domain name has a higher page index shiprental.com

(3) Site traffic-the site's visitors will directly affect the Alexarank, will indirectly affect the PageRank, the past PageRank and traffic is not very small, but since last year, Google modified the algorithm, the relationship between traffic and PageRank has increased the phenomenon

(4) Site Content-Of course, there are many high-quality content, the relative will increase the flow, will also affect the Web page indicators, and the site content should be combined with your choice of keyword, will keyword natural and evenly spread in the content of the Web page

(5) Site structure-the structure of the site is relatively technical, many SEO vendors like to start from here

In explaining how to do SEO, first to talk about search engine, we first in a more obvious way to explain, search engine of course want to be able to find the most accurate user needs, so the search engine point of view, Your site must let search engine be able to understand and tell search Engin in the most "natural" way

The above involves two key points: in a natural way, let search engine understand

Many SEO operators have ignored the natural way to render, for example, in order to increase the backlink in a day on the network to add a page thousands of link, such link will be search engine filtered out, because not natural, search Engine for Black hat type of SEO is continuous monitoring and reverse, so do not spend too much effort to create useless backlink.

So the search engine is a very important topic for making Web pages, and according to the observation, Google has a special preference for Web pages with academic reference value, so adding some of this content to your site is a good choice.

Again to q&a the way to discuss some SEO content ...

Reference SEO procedures should be how to proceed?

Understand your competitor and use the five elements above to resolve your competitor's Web site. and select the keyword you want to first understand the characteristics of the domain name mentioned above to determine the use of the old network domain name, or simply another station to choose a new domain name, to resolve your site structure, such as title, meta, directory structure, etc. ... Conceive your site content strategy, and note that Backlink Quality utilizes exchange links, public bookmarks ... And so on the way to increase exposure and flow. Site completed and operating for a period of time, began to submit to the major search engine and DMOZ.

Use Google Web site management tools and analytics tools

The program described above seems simple, but the process is quite cumbersome, to give a simple example: you certainly hope that other high PR pages can link to your site, but it is better to pay attention to the PR value of their own web page, in their own high PR value of the page even back to their own pages, the Web provides PR stickers (PageRank Checker) can allow you to browse their website at any time dynamically understand the changes in PR, when the observation of their own page has more than 1 of the PR, the natural way to add a few link back to other pages.

(2) keywords appear in their own web page density higher the better?

The answer is no, the same keyword density must be shown in a natural way, with the title of Meta as an example, in general keyword not more than half of the title, it is best to keep the 2%~50% around.

If the "western regions" is your key words, title for the "western Regions network-professional sales of various industrial products, laboratory equipment supplies, medical equipment, the site" than the title of the "Western Region network" better.

(3) Why should the site be completed and then sent to the search engine?

In the case of DMOZ, if your site is not finished, it may be deleted or put aside and may become a site that will never be processed.

(4) How to increase backlink?

If you can have good content, and then use the Internet public bookmarks is the best way, followed by the exchange of links, to participate in some Web rankings, through the DMOZ service, not too superstitious other heretical black hat style method.

A bunch of bits and pieces, after all, SEO is definitely a human-intensive work, there is no software or simple steps can achieve the purpose, and if there is no good content, do half a day SEO will not be too effective, so return to the original point, or think about how to provide quality content, and then trouble SEO!