The five main points of SEO

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The vast majority of Web sites and commercial sites are looking for a common point is the site traffic, each network management is aware of the best flow type is the natural organic search engine traffic, there are two important reasons: (1) The goal is very clear. (2) free of charge. The hardest part is getting your keywords to the top of the list. SEO360 will describe some simple and effective ways to improve site rankings and website traffic.

1. The first is the META tag. Perhaps this is already known or you are already in use, but how to use it effectively? Here we say two points. One is the title tag, the other is to describe the label, and the keyword tags we do not explain, because now the search engine has not paid much attention to this, and even some argue that it does not have any effect, but we still use it, because it has some advantages, And there's no harm in using this label. We found that it was very effective to use similar text under "title" and "description" and to place keywords in a prominent position in both tabs (at the beginning and more than once), and we found that many sites use sitename.com, new Page1, or Welcome to my site, and so on, these in fact do not enhance the role of some specific keyword rankings. Also, do not use the words "and" or "or" under these labels.

2. Some key points to be explained in terms of keywords. Search engine in deciding a site rankings will evaluate the prominence of keywords, weights, keyword density. These are individually evaluated for individual pages, title tags, and label descriptions. Keyword highlighting is the key word distance from the beginning of the page, keyword weight refers to a specific keyword or sentence in the page above the frequency, keyword density is a keyword in the entire page characters accounted for the ratio, weight and density should not be too high, this will be the engine think that there are keywords piling up suspicion, Will probably be punished by the search engine. Place navigation links (and Java scripts) on the right or bottom, not on the left side of the page. When a search engine reads a page, its order is from the top left of the page to the bottom of the right end. Search engine will attach great importance to the first 100 words of the site, you always do not want that these important position of the word is a navigation link or Java script, you should do is to put the header tag and keywords at the beginning of the page. Or, put the navigation links or Java scripts to the right side or bottom of the page, so that the search engine can better grab the text, so that the important position to do the "bit" to do their best.

3. Place alt tags on all pictures. The search engine must know that the search engine is unable to crawl any pictures or images. The only way to make the search engine aware of the image content is through the alt tag. This is another way to put more keywords into the HTML, improve the page keyword weight, density method. ALT tags are easy to use, they can make your site keyword rankings play a very different role. A simple alt tag is as follows: alt= "Put your keyword phrase here.", the search engine will also be individually evaluated ALT tags in the keyword highlighting, density, weight, so the label optimization is also imperative.

4. The bottom of the page also put keywords. Just as the search engine attaches great importance to the text at the beginning of the page, it is the same at the end of the page. The conventional view is that if your site is about a topic, then some key points, keywords, should appear at the beginning and throughout the page, and should be highlighted at the end. If you place all the navigation links and JavaScript at the bottom of the page, the corresponding associated page text can also end before the HTML ends. A simple way to put keywords on the bottom of a page is to include them in the copyright information. For example, if you have a pet food website, you can put something related to it at the bottom of the page.

Search engines do not penalize websites that use such techniques, nor do they need to.

5. The anchor text of the link. Anchor text is a site's true link text, which plays a direct role in the other site. If your site is using keywords such as "website optimization", then the search engine will think your site is about website optimization, of course 8630.html "> Sometimes can also ignore this, but a specific keyword for your site keyword ranking effect is very large, anchor text should be best positioned as a keyword, it is best not to use "click here" or "seo360.cn" such anchor text. In addition, if you are using the Exchange link method, it is best to use different anchor text, if the search engine found all the links to your site is the same text, then the search engine will probably give the low weight to these links, or your site will be punished the potential danger. The main reason is that search engines generally give a high weight to naturally generated links, and the way to swap links is the second. Use different but related to your anchor text and make them look natural, which can greatly affect the target keyword rankings. Original load net earn forum www.you85.cn