The five modes of network marketing of small and medium-sized enterprises

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With the continuous development of the Internet, Network marketing is also timely and health, the current network marketing is in full swing. China has entered the era of network marketing, no matter what type of small and medium-sized enterprises are hoping to eliminate the time and space between the customer and the limitations, so as to achieve the dissemination and sales purposes.

Network marketing want to do well must understand some of the characteristics of network marketing and ways, from which to choose their own form, China's network marketing and include those forms? The following will be described in detail:

Model one: Search engine marketing Model

Search engine marketing is also currently a lot of web sites to adopt one of the means of marketing, because the method is free, so much attention to the vast number of small and medium-sized websites, search engine marketing is the main component of the network marketing method system.

Mode II: Instant Messaging Marketing Model

Enterprises through real-time cohabitation IM to help enterprises to do the promotion method, the method used in two cases:

1 online communication can enable enterprises to close the distance with consumers, if there are potential customers with online to overcome the active contact;

2 through IM chat tools to better release some product advertising, product information, promotional information.

Mode three: Viral marketing mode

The marketing model is also commonly used in marketing methods, this kind of promotion mode is to use the principle of word-of-mouth dissemination of users on the Internet more convenient transmission, can be as rapid as the virus spread, so viral marketing (viral marketing) become an efficient way of information dissemination. Viral marketing model is almost no cost of the network marketing means.

Mode four: Forum marketing mode

This kind of marketing model is also called BBS Marketing, use community forum this kind of network exchange platform to spread enterprise's brand, product and service information, thus let the customer understand enterprise's product and service more. BBS marketing is to use the forum's popularity, to mobilize the interaction between users and brands, in the Forum space to provide efficient communication.

Mode five: Blog marketing mode

Blog marketing model to use the blog's personal knowledge, interest to publish the company's brand, products and services information, blog marketing is the essence of the original professional content through the knowledge to share contention for the right to speak, and constantly affect the vast number of netizens thinking and buying behavior. Prudential to pay the network boundaries of the elite friends, welcome in my blog message, let us win in the network.